--- title: "Growth Tribe vs HubSpot Academy: Which is more popular?" description: "Is Growth Tribe or HubSpot Academy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Digital marketing courses set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/growth-tribe-vs-hubspot-academy" publisher: "Brandwave" --- # Growth Tribe vs HubSpot Academy: Which is more popular? Is Growth Tribe or HubSpot Academy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Digital marketing courses set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Growth Tribe and HubSpot Academy - **Competitive set**: Digital marketing courses - **Market**: Global - **Month measured**: Oct 2026 - **Growth Tribe Share of Search**: 0.16% - **HubSpot Academy Share of Search**: 35.7% ## Is Growth Tribe or HubSpot Academy more popular in search? - In October 2026, HubSpot Academy had more branded searches than Growth Tribe among digital marketing courses worldwide. HubSpot Academy had about 135,000 branded searches, while Growth Tribe had 590. HubSpot Academy made up 35.7% of all digital marketing course searches we track, and Growth Tribe accounted for 0.16%. - HubSpot Academy was ahead of Growth Tribe in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Growth Tribe’s share of searches among digital marketing courses worldwide moved from 0.32% to 0.16%, and its estimated monthly branded searches moved from 1.3K to 590. - Across the 12 months ending October 2026, HubSpot Academy’s share of searches among digital marketing courses worldwide moved from 26.8% to 35.7%, and its estimated monthly branded searches moved from 110K to 135K. ## Top digital marketing courses in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HubSpot Academy appeared in all five answers. Growth Tribe did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HubSpot Academy | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Google Skillshop | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Semrush Academy | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Meta Blueprint | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Digital Marketing Institute | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Google Digital Garage | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CXL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Reforge | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | DigitalMarketer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Growth Tribe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about digital marketing courses - Asked ChatGPT "Which digital marketing course should I take?": 1. HubSpot Academy - Asked ChatGPT "What are the best digital marketing courses?": 1. HubSpot Academy, 2. Meta Blueprint, 3. Semrush Academy, 4. Google Skillshop - Asked ChatGPT "What's the best free digital marketing certification?": 1. HubSpot Academy, 2. Google Skillshop, 3. Semrush Academy - Searched Google, AI Overview "digital marketing course": 1. HubSpot Academy, 2. Google Skillshop - Searched Google, AI Overview "digital marketing certification": 1. HubSpot Academy, 2. Digital Marketing Institute Not named in any answer: Google Digital Garage, CXL, Reforge, DigitalMarketer and Growth Tribe. Brands are listed in the order each answer named them. The answers were collected in the United States on November 9, 2026. ## How did search popularity change for digital marketing courses worldwide in October 2026? - In October 2026, HubSpot Academy overtook Google Skillshop to become the leader among digital marketing courses worldwide, with 35.7% of the searches. - Estimated monthly branded searches for Growth Tribe worldwide fell 54.6% over 12 measured months, from 1.3K to 590 in October 2026. ## How has branded search for Growth Tribe and HubSpot Academy changed worldwide over the last 12 months? | Month | Growth Tribe estimated searches | Growth Tribe Share of Search | Growth Tribe rank | HubSpot Academy estimated searches | HubSpot Academy Share of Search | HubSpot Academy rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.3K | 0.32% | 10 | 110K | 26.8% | 1 | | Dec 2025 | 1K | 0.26% | 10 | 90.5K | 23.9% | 3 | | Jan 2026 | 1.3K | 0.25% | 10 | 135K | 25.7% | 2 | | Feb 2026 | 1K | 0.23% | 10 | 135K | 30.7% | 1 | | Mar 2026 | 1K | 0.2% | 10 | 135K | 27.3% | 1 | | Apr 2026 | 880 | 0.18% | 10 | 135K | 27.8% | 1 | | May 2026 | 720 | 0.16% | 10 | 135K | 30.6% | 1 | | Jun 2026 | 720 | 0.17% | 10 | 135K | 32% | 1 | | Jul 2026 | 720 | 0.14% | 10 | 165K | 32.4% | 1 | | Aug 2026 | 590 | 0.12% | 10 | 165K | 34% | 1 | | Sep 2026 | 590 | 0.14% | 10 | 135K | 32% | 2 | | Oct 2026 | 590 | 0.16% | 10 | 135K | 35.7% | 1 | ## How are Growth Tribe’s and HubSpot Academy’s branded searches counted? Brandwave collects information about searches that people make online using Growth Tribe’s and HubSpot Academy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Growth Tribe**: Measured on the search term “growth tribe”. - **HubSpot Academy**: Measured on the search term “hubspot academy”. - [Growth Tribe profile](/demand/global-en/brands/growth-tribe) - [HubSpot Academy profile](/demand/global-en/brands/hubspot-academy) - [All digital marketing courses worldwide](/demand/global-en/categories/digital-marketing-courses): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Growth Tribe or HubSpot Academy more popular in search? In October 2026, HubSpot Academy had more branded searches than Growth Tribe among digital marketing courses worldwide. HubSpot Academy had about 135,000 branded searches, while Growth Tribe had 590. HubSpot Academy made up 35.7% of all digital marketing course searches we track, and Growth Tribe accounted for 0.16%. ## Cite this page Brandwave. "Growth Tribe vs HubSpot Academy: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/growth-tribe-vs-hubspot-academy This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/growth-tribe-vs-hubspot-academy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.