--- title: "Growave vs Smile.io: Which is searched more?" description: "Is Growave or Smile.io more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce loyalty platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/growave-vs-smile-io" publisher: "Brandwave" --- # Growave vs Smile.io: Which is searched more? Is Growave or Smile.io more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce loyalty platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Growave and Smile.io - **Competitive set**: Ecommerce loyalty platforms - **Market**: Global - **Month measured**: Sep 2026 - **Growave Share of Search**: 3.5% - **Smile.io Share of Search**: 3.4% ## Is Growave or Smile.io more popular in search? - In September 2026, Growave and Smile.io were level in searches among ecommerce loyalty platforms worldwide, with an estimated 1K versus 970 branded searches, at 3.5% and 3.4% of the total. - The lead changed hands 2 times in the 12 months ending September 2026: Smile.io took it in March 2026, Growave took it in September 2026. - Across the 12 months ending September 2026, Growave’s share of searches among ecommerce loyalty platforms worldwide moved from 4% to 3.5%, and its estimated monthly branded searches moved from 1.6K to 1K. - Across the 12 months ending September 2026, Smile.io’s share of searches among ecommerce loyalty platforms worldwide moved from 2.7% to 3.4%, and its estimated monthly branded searches moved from 1.1K to 970. ## Top ecommerce loyalty platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Smile.io appeared in all five answers. Growave did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Smile.io | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | LoyaltyLion | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Yotpo | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Rivo | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Marsello | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Growave | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BON Loyalty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stamped | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ecommerce loyalty platforms - Asked ChatGPT "Which ecommerce loyalty platform should I use?": 1. Smile.io, 2. Rivo, 3. Yotpo, 4. LoyaltyLion - Asked ChatGPT "What are the best ecommerce loyalty platforms?": 1. Smile.io, 2. LoyaltyLion, 3. Yotpo, 4. Rivo - Asked ChatGPT "What's the best ecommerce loyalty platform for customer rewards?": 1. Smile.io, 2. LoyaltyLion, 3. Yotpo, 4. Rivo, 5. Marsello - Searched Google, AI Overview "ecommerce loyalty platform": 1. Smile.io, 2. LoyaltyLion, 3. Yotpo - Searched Google, AI Overview "best loyalty platform": 1. Smile.io, 2. Yotpo, 3. LoyaltyLion Not named in any answer: Growave, BON Loyalty and Stamped. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for ecommerce loyalty platforms worldwide in September 2026? - In September 2026, Smile.io lost share of searches among ecommerce loyalty platforms worldwide, from 4% to 3.4%. - In September 2026, Growave rose from 5th to 4th among ecommerce loyalty platforms worldwide. ## Month by month | Month | Growave estimated searches | Growave Share of Search | Growave rank | Smile.io estimated searches | Smile.io Share of Search | Smile.io rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 4% | 4 | 1.1K | 2.7% | 5 | | Nov 2025 | 1.3K | 3.9% | 4 | 1.1K | 3.4% | 5 | | Dec 2025 | 1.3K | 4% | 4 | 970 | 3% | 5 | | Jan 2026 | 1.6K | 4.6% | 4 | 1.1K | 3.2% | 5 | | Feb 2026 | 1.3K | 3.8% | 4 | 1.1K | 3.3% | 5 | | Mar 2026 | 1.3K | 3.8% | 5 | 1.4K | 4% | 4 | | Apr 2026 | 1K | 3% | 5 | 1.1K | 3.3% | 4 | | May 2026 | 880 | 2.7% | 5 | 1.1K | 3.4% | 4 | | Jun 2026 | 1K | 3% | 4 | 1K | 3% | 5 | | Jul 2026 | 1K | 3.1% | 4 | 1K | 3.1% | 5 | | Aug 2026 | 880 | 3.2% | 5 | 1.1K | 4% | 4 | | Sep 2026 | 1K | 3.5% | 4 | 970 | 3.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Growave’s and Smile.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Growave**: Measured on the search term “growave”. - **Smile.io**: Measured on the search terms “smile.io”, “smile.io points” and “smile.io rewards”, summed into one figure. - [Growave profile](/demand/global-en/brands/growave) - [Smile.io profile](/demand/global-en/brands/smile-io) - [All ecommerce loyalty platforms worldwide](/demand/global-en/categories/ecommerce-loyalty-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Growave or Smile.io more popular in search? In September 2026, Growave and Smile.io were level in searches among ecommerce loyalty platforms worldwide, with an estimated 1K versus 970 branded searches, at 3.5% and 3.4% of the total. ## Cite this page Brandwave. "Growave vs Smile.io: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/growave-vs-smile-io This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/growave-vs-smile-io. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.