---
title: "Groove vs MX: Which is more popular by branded search?"
description: "Which is more popular in search, Groove or MX? Compare estimated monthly branded-search demand and Share of Search inside the Sales engagement platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/groove-vs-mx"
publisher: "Brandwave"
---

# Groove vs MX: Which is more popular by branded search?

Which is more popular in search, Groove or MX? Compare estimated monthly branded-search demand and Share of Search inside the Sales engagement platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Groove and MX
- **Competitive set**: Sales engagement platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Groove Share of Search**: 0.25%
- **MX Share of Search**: 4.5%

## Which is more popular in search, Groove or MX?

- In August 2026, MX had more branded searches than Groove among sales engagement platforms worldwide. MX was estimated to have 1.6K branded searches compared to Groove’s 90, and held a 4.5% Share of Search versus Groove’s 0.25%.
- MX was ahead of Groove in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Groove’s estimated Share of Search among sales engagement platforms worldwide moved from 0.21% to 0.25%, and its estimated monthly branded searches moved from 110 to 90.
- Across the 11 months ending August 2026, MX’s estimated Share of Search among sales engagement platforms worldwide moved from 3.1% to 4.5%, and its estimated monthly branded searches held steady at 1.6K.

## How did search popularity change for sales engagement platforms worldwide in August 2026?

- MX’s estimated Share of Search among sales engagement platforms worldwide has gained ground for 3 months in a row, from 3.6% to 4.5% in August 2026.
- Estimated monthly branded searches for Groove worldwide fell 18.2% over 11 measured months, from 110 to 90 in August 2026.

## Month by month

| Month | Groove estimated searches | Groove Share of Search | Groove rank | MX estimated searches | MX Share of Search | MX rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110 | 0.21% | 5 | 1.6K | 3.1% | 4 |
| Nov 2025 | 90 | 0.21% | 5 | 1.3K | 3% | 4 |
| Dec 2025 | 110 | 0.3% | 5 | 1.6K | 4.4% | 4 |
| Jan 2026 | 110 | 0.25% | 5 | 1.6K | 3.6% | 4 |
| Feb 2026 | 90 | 0.21% | 5 | 1.3K | 3% | 4 |
| Mar 2026 | 110 | 0.24% | 5 | 1.6K | 3.5% | 4 |
| Apr 2026 | 90 | 0.2% | 5 | 1.6K | 3.6% | 4 |
| May 2026 | 90 | 0.25% | 5 | 1.3K | 3.6% | 4 |
| Jun 2026 | 90 | 0.25% | 5 | 1.6K | 4.4% | 4 |
| Jul 2026 | 90 | 0.25% | 5 | 1.6K | 4.5% | 4 |
| Aug 2026 | 90 | 0.25% | 5 | 1.6K | 4.5% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Groove’s and MX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Groove**: Measured on the search term “groove sales”.
- **MX**: Measured on the search term “mx technologies”.

- [Groove profile](/demand/global-en/brands/groove)
- [MX profile](/demand/global-en/brands/mx)
- [All sales engagement platforms worldwide](/demand/global-en/categories/sales-engagement-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Groove or MX?

In August 2026, MX had more branded searches than Groove among sales engagement platforms worldwide. MX was estimated to have 1.6K branded searches compared to Groove’s 90, and held a 4.5% Share of Search versus Groove’s 0.25%.

## Cite this page

Brandwave. "Groove vs MX: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/groove-vs-mx

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/groove-vs-mx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.