---
title: "GRIN vs #paid: Which is more popular by branded search?"
description: "Which is more popular in search, GRIN or #paid? Compare estimated monthly branded-search demand and Share of Search inside the Brand deal platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/grin-vs-paid"
publisher: "Brandwave"
---

# GRIN vs #paid: Which is more popular by branded search?

Which is more popular in search, GRIN or #paid? Compare estimated monthly branded-search demand and Share of Search inside the Brand deal platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: GRIN and #paid
- **Competitive set**: Brand deal platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **GRIN Share of Search**: 0.21%
- **#paid Share of Search**: 49.4%

## Which is more popular in search, GRIN or #paid?

- In August 2026, #paid had more branded searches than GRIN among brand deal platforms worldwide. #paid was estimated to have 368K branded searches compared to GRIN’s 1.6K, and held a 49.4% Share of Search versus GRIN’s 0.21%.
- #paid was ahead of GRIN in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GRIN’s estimated Share of Search among brand deal platforms worldwide moved from 0.19% to 0.21%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
- Across the 11 months ending August 2026, #paid’s estimated Share of Search among brand deal platforms worldwide moved from 44% to 49.4%, and its estimated monthly branded searches moved from 301K to 368K.

## How did search popularity change for brand deal platforms worldwide in August 2026?

- #paid’s estimated Share of Search among brand deal platforms worldwide has gained ground for 3 months in a row, from 44.3% to 49.4% in August 2026.
- Estimated monthly branded searches for GRIN worldwide rose 22.1% over 11 measured months, from 1.3K to 1.6K in August 2026.

## Month by month

| Month | GRIN estimated searches | GRIN Share of Search | GRIN rank | #paid estimated searches | #paid Share of Search | #paid rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.3K | 0.19% | 5 | 301K | 44% | 2 |
| Nov 2025 | 1.3K | 0.19% | 5 | 301K | 44.1% | 2 |
| Dec 2025 | 1.2K | 0.17% | 5 | 301K | 44.3% | 2 |
| Jan 2026 | 1.2K | 0.18% | 5 | 301K | 44.1% | 2 |
| Feb 2026 | 1.6K | 0.24% | 5 | 301K | 44.2% | 2 |
| Mar 2026 | 2.3K | 0.3% | 5 | 301K | 39.4% | 2 |
| Apr 2026 | 1.7K | 0.25% | 5 | 301K | 44.2% | 2 |
| May 2026 | 1.7K | 0.25% | 5 | 301K | 44.3% | 2 |
| Jun 2026 | 1.4K | 0.19% | 5 | 368K | 49.4% | 2 |
| Jul 2026 | 980 | 0.13% | 5 | 368K | 49.4% | 2 |
| Aug 2026 | 1.6K | 0.21% | 5 | 368K | 49.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using GRIN’s and #paid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **GRIN**: Measured on the search terms “grin influencer” and “grin influencer marketing platform”, summed into one figure.
- **#paid**: Measured on the search term “#paid”.

- [GRIN profile](/demand/global-en/brands/grin)
- [#paid profile](/demand/global-en/brands/paid)
- [All brand deal platforms worldwide](/demand/global-en/categories/brand-deal-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, GRIN or #paid?

In August 2026, #paid had more branded searches than GRIN among brand deal platforms worldwide. #paid was estimated to have 368K branded searches compared to GRIN’s 1.6K, and held a 49.4% Share of Search versus GRIN’s 0.21%.

## Cite this page

Brandwave. "GRIN vs #paid: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/grin-vs-paid

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/grin-vs-paid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.