--- title: "GRIN vs Insense: Which is searched more?" description: "Is GRIN or Insense more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Creator booking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/grin-vs-insense" publisher: "Brandwave" --- # GRIN vs Insense: Which is searched more? Is GRIN or Insense more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Creator booking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: GRIN and Insense - **Competitive set**: Creator booking platforms - **Market**: Global - **Month measured**: Sep 2026 - **GRIN Share of Search**: 0.63% - **Insense Share of Search**: 6.1% ## Is GRIN or Insense more popular in search? - In September 2026, Insense had more branded searches than GRIN among creator booking platforms worldwide. Insense had about 6,990 branded searches, while GRIN had 720. Insense made up 6.1% of all creator booking platform searches we track, and GRIN accounted for 0.63%. - Insense was ahead of GRIN in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, GRIN’s share of searches among creator booking platforms worldwide moved from 0.76% to 0.63%, and its estimated monthly branded searches held steady at 720. - Across the 12 months ending September 2026, Insense’s share of searches among creator booking platforms worldwide moved from 1.6% to 6.1%, and its estimated monthly branded searches moved from 1.6K to 7K. ## Top creator booking platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, GRIN was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Insense was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. GRIN and Insense were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Collabstr | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | GRIN | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | JoinBrands | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Modash | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Insense | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Boksi | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Partipost | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Ainfluencer | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about creator booking platforms - Asked ChatGPT "Which creator booking platform should I use?": 1. Collabstr, 2. JoinBrands, 3. Modash - Asked ChatGPT "What are the best creator booking platforms?": 1. Collabstr, 2. Insense, 3. Modash, 4. JoinBrands, 5. GRIN - Asked ChatGPT "What's the best creator booking platform for a product launch campaign?": 1. GRIN, 2. Collabstr - Searched Google, AI Overview "creator marketplace": named none of the brands we track Not named in any answer: Boksi, Partipost and Ainfluencer. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for creator booking platforms worldwide in September 2026? - Insense’s share of searches among creator booking platforms worldwide has gained ground for 3 months in a row, from 4.3% to 6.1% in September 2026. ## Month by month | Month | GRIN estimated searches | GRIN Share of Search | GRIN rank | Insense estimated searches | Insense Share of Search | Insense rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 0.76% | 8 | 1.6K | 1.6% | 7 | | Nov 2025 | 720 | 0.81% | 8 | 1.5K | 1.7% | 7 | | Dec 2025 | 590 | 0.64% | 8 | 1.6K | 1.7% | 7 | | Jan 2026 | 720 | 0.59% | 8 | 3.4K | 2.8% | 7 | | Feb 2026 | 720 | 0.66% | 8 | 3K | 2.8% | 6 | | Mar 2026 | 720 | 0.59% | 8 | 4.6K | 3.8% | 5 | | Apr 2026 | 720 | 0.59% | 8 | 5.2K | 4.2% | 5 | | May 2026 | 720 | 0.61% | 8 | 4.3K | 3.6% | 6 | | Jun 2026 | 720 | 0.64% | 8 | 4.8K | 4.3% | 6 | | Jul 2026 | 720 | 0.53% | 8 | 6.9K | 5.1% | 5 | | Aug 2026 | 720 | 0.59% | 8 | 7.3K | 6% | 5 | | Sep 2026 | 720 | 0.63% | 8 | 7K | 6.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using GRIN’s and Insense’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **GRIN**: Measured on the search term “grin influencer”. - **Insense**: Measured on the search terms “insense ugc” and “insense ugc platform”, summed into one figure. - [GRIN profile](/demand/global-en/brands/grin) - [Insense profile](/demand/global-en/brands/insense) - [All creator booking platforms worldwide](/demand/global-en/categories/creator-booking-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is GRIN or Insense more popular in search? In September 2026, Insense had more branded searches than GRIN among creator booking platforms worldwide. Insense had about 6,990 branded searches, while GRIN had 720. Insense made up 6.1% of all creator booking platform searches we track, and GRIN accounted for 0.63%. ## Cite this page Brandwave. "GRIN vs Insense: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/grin-vs-insense This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/grin-vs-insense. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.