---
title: "GRIN vs HypeAuditor: Which is more popular by branded search?"
description: "Which is more popular in search, GRIN or HypeAuditor? Compare estimated monthly branded-search demand and Share of Search inside the Influencer marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/grin-vs-hypeauditor"
publisher: "Brandwave"
---

# GRIN vs HypeAuditor: Which is more popular by branded search?

Which is more popular in search, GRIN or HypeAuditor? Compare estimated monthly branded-search demand and Share of Search inside the Influencer marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: GRIN and HypeAuditor
- **Competitive set**: Influencer marketing platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **GRIN Share of Search**: 1.7%
- **HypeAuditor Share of Search**: 34.5%

## Which is more popular in search, GRIN or HypeAuditor?

- In August 2026, HypeAuditor had more branded searches than GRIN among influencer marketing platforms worldwide. HypeAuditor was estimated to have 33.1K branded searches compared to GRIN’s 1.6K, and held a 34.5% Share of Search versus GRIN’s 1.7%.
- HypeAuditor was ahead of GRIN in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GRIN’s estimated Share of Search among influencer marketing platforms worldwide moved from 1.1% to 1.7%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
- Across the 11 months ending August 2026, HypeAuditor’s estimated Share of Search among influencer marketing platforms worldwide moved from 40.9% to 34.5%, and its estimated monthly branded searches moved from 49.5K to 33.1K.

## How did search popularity change for influencer marketing platforms worldwide in August 2026?

- In August 2026, GRIN overtook Aspire to rank 5th among influencer marketing platforms worldwide, at 1.7%.
- In August 2026, HypeAuditor gained estimated Share of Search among influencer marketing platforms worldwide, from 30.5% to 34.5%.

## Month by month

| Month | GRIN estimated searches | GRIN Share of Search | GRIN rank | HypeAuditor estimated searches | HypeAuditor Share of Search | HypeAuditor rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.3K | 1.1% | 6 | 49.5K | 40.9% | 1 |
| Nov 2025 | 1.3K | 1.1% | 6 | 49.5K | 41.3% | 1 |
| Dec 2025 | 1.2K | 1.1% | 6 | 40.5K | 38.8% | 1 |
| Jan 2026 | 1.2K | 0.88% | 6 | 49.5K | 36.2% | 2 |
| Feb 2026 | 1.6K | 1.3% | 5 | 49.5K | 38.9% | 1 |
| Mar 2026 | 2.3K | 1.7% | 5 | 49.5K | 35.6% | 2 |
| Apr 2026 | 1.7K | 1.2% | 6 | 49.5K | 35.1% | 2 |
| May 2026 | 1.7K | 1.4% | 6 | 49.5K | 38.9% | 2 |
| Jun 2026 | 1.4K | 1.4% | 5 | 33.1K | 33.2% | 2 |
| Jul 2026 | 980 | 0.9% | 6 | 33.1K | 30.5% | 2 |
| Aug 2026 | 1.6K | 1.7% | 5 | 33.1K | 34.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using GRIN’s and HypeAuditor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **GRIN**: Measured on the search terms “grin influencer” and “grin influencer marketing platform”, summed into one figure.
- **HypeAuditor**: Measured on the search terms “hype auditor” and “hypeauditor”, summed into one figure.

- [GRIN profile](/demand/global-en/brands/grin)
- [HypeAuditor profile](/demand/global-en/brands/hypeauditor)
- [All influencer marketing platforms worldwide](/demand/global-en/categories/influencer-marketing-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, GRIN or HypeAuditor?

In August 2026, HypeAuditor had more branded searches than GRIN among influencer marketing platforms worldwide. HypeAuditor was estimated to have 33.1K branded searches compared to GRIN’s 1.6K, and held a 34.5% Share of Search versus GRIN’s 1.7%.

## Cite this page

Brandwave. "GRIN vs HypeAuditor: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/grin-vs-hypeauditor

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/grin-vs-hypeauditor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.