---
title: "GRIMME vs New Holland: Which is searched more?"
description: "Is GRIMME or New Holland more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Potato harvester brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/grimme-vs-new-holland"
publisher: "Brandwave"
---

# GRIMME vs New Holland: Which is searched more?

Is GRIMME or New Holland more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Potato harvester brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: GRIMME and New Holland
- **Competitive set**: Potato harvester brands
- **Market**: Global
- **Month measured**: Sep 2026
- **GRIMME Share of Search**: 0.66%
- **New Holland Share of Search**: 12.5%

## Is GRIMME or New Holland more popular in search?

- In September 2026, New Holland had more branded searches than GRIMME among potato harvester brands worldwide. New Holland had about 342,000 branded searches, while GRIMME had 18,100. New Holland made up 12.5% of all potato harvester brand searches we track, and GRIMME accounted for 0.66%.
- New Holland was ahead of GRIMME in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GRIMME’s share of searches among potato harvester brands worldwide moved from 0.86% to 0.66%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, New Holland’s share of searches among potato harvester brands worldwide moved from 16.6% to 12.5%, and its estimated monthly branded searches moved from 429K to 342K.

## How did search popularity change for potato harvester brands worldwide in September 2026?

- In September 2026, New Holland lost share of searches among potato harvester brands worldwide, from 13.7% to 12.5%.
- Estimated monthly branded searches for GRIMME worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

## Month by month

| Month | GRIMME estimated searches | GRIMME Share of Search | GRIMME rank | New Holland estimated searches | New Holland Share of Search | New Holland rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 22.2K | 0.86% | 5 | 429K | 16.6% | 4 |
| Nov 2025 | 18.1K | 0.73% | 5 | 418K | 16.8% | 3 |
| Dec 2025 | 14.8K | 0.56% | 5 | 409K | 15.6% | 3 |
| Jan 2026 | 14.8K | 0.56% | 5 | 418K | 15.9% | 3 |
| Feb 2026 | 14.8K | 0.58% | 5 | 351K | 13.7% | 4 |
| Mar 2026 | 18.1K | 0.68% | 5 | 351K | 13.2% | 4 |
| Apr 2026 | 14.8K | 0.56% | 5 | 351K | 13.3% | 4 |
| May 2026 | 14.8K | 0.56% | 5 | 362K | 13.6% | 4 |
| Jun 2026 | 12.1K | 0.48% | 5 | 375K | 14.9% | 4 |
| Jul 2026 | 12.1K | 0.5% | 5 | 362K | 14.9% | 4 |
| Aug 2026 | 14.8K | 0.58% | 5 | 351K | 13.7% | 4 |
| Sep 2026 | 18.1K | 0.66% | 5 | 342K | 12.5% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using GRIMME’s and New Holland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **GRIMME**: Measured on the search term “grimme”.
- **New Holland**: Measured on the search terms “new holland” and “new holland tractor”, summed into one figure.

- [GRIMME profile](/demand/global-en/brands/grimme)
- [New Holland profile](/demand/global-en/brands/new-holland)
- [All potato harvester brands worldwide](/demand/global-en/categories/potato-harvester-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is GRIMME or New Holland more popular in search?

In September 2026, New Holland had more branded searches than GRIMME among potato harvester brands worldwide. New Holland had about 342,000 branded searches, while GRIMME had 18,100. New Holland made up 12.5% of all potato harvester brand searches we track, and GRIMME accounted for 0.66%.

## Cite this page

Brandwave. "GRIMME vs New Holland: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/grimme-vs-new-holland

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/grimme-vs-new-holland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.