--- title: "Grillman vs Traeger: Which is more popular?" description: "Is Grillman or Traeger more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ cover brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/grillman-vs-traeger" publisher: "Brandwave" --- # Grillman vs Traeger: Which is more popular? Is Grillman or Traeger more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ cover brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Grillman and Traeger - **Competitive set**: BBQ cover brands - **Market**: Global - **Month measured**: Oct 2026 - **Grillman Share of Search**: 0.11% - **Traeger Share of Search**: 9.8% ## Is Grillman or Traeger more popular in search? - In October 2026, Traeger had more branded searches than Grillman among BBQ cover brands worldwide. Traeger had about 2,620 branded searches, while Grillman had 30. Traeger made up 9.8% of all BBQ cover brand searches we track, and Grillman accounted for 0.11%. - Traeger was ahead of Grillman in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Grillman’s share of searches among BBQ cover brands worldwide moved from 0.09% to 0.11%, and its estimated monthly branded searches held steady at 30. - Across the 12 months ending October 2026, Traeger’s share of searches among BBQ cover brands worldwide moved from 20% to 9.8%, and its estimated monthly branded searches moved from 6.4K to 2.6K. ## Top BBQ cover brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Grillman was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Traeger was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Grillman was listed before Traeger in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Classic Accessories | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Weber | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Unicook | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Traeger | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Grillman | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Pit Boss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Napoleon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bosmere | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Oklahoma Joe's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Masterbuilt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | VonHaus | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about BBQ cover brands - Asked ChatGPT "Which BBQ cover brand should I buy?": 1. Classic Accessories, 2. Weber - Asked ChatGPT "What are the best BBQ cover brands?": 1. Classic Accessories, 2. Weber, 3. Unicook, 4. Grillman - Asked ChatGPT "What's the best BBQ cover brand for all weather protection?": 1. Classic Accessories, 2. Unicook, 3. Weber, 4. Grillman - Searched Google, AI Overview "grill cover waterproof": 1. Classic Accessories, 2. Weber - Searched Google, AI Overview "heavy duty grill cover": 1. Weber, 2. Traeger, 3. Classic Accessories, 4. Unicook Not named in any answer: Pit Boss, Napoleon, Bosmere, Oklahoma Joe's, Masterbuilt and VonHaus. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for BBQ cover brands worldwide in October 2026? - In October 2026, Pit Boss overtook Traeger to rank 3rd among BBQ cover brands worldwide, with 10.9% of the searches. - In October 2026, Traeger lost share of searches among BBQ cover brands worldwide, from 10.5% to 9.8%. ## How has branded search for Grillman and Traeger changed worldwide over the last 12 months? | Month | Grillman estimated searches | Grillman Share of Search | Grillman rank | Traeger estimated searches | Traeger Share of Search | Traeger rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 30 | 0.09% | 10 | 6.4K | 20% | 2 | | Dec 2025 | 20 | 0.05% | 11 | 13.7K | 35% | 2 | | Jan 2026 | 20 | 0.08% | 11 | 4.3K | 17.6% | 2 | | Feb 2026 | 30 | 0.16% | 10 | 2.8K | 15.1% | 3 | | Mar 2026 | 70 | 0.23% | 11 | 3K | 9.8% | 3 | | Apr 2026 | 70 | 0.18% | 11 | 3.6K | 9.4% | 3 | | May 2026 | 90 | 0.19% | 11 | 5.4K | 11.5% | 2 | | Jun 2026 | 70 | 0.15% | 11 | 5.4K | 11.8% | 2 | | Jul 2026 | 40 | 0.12% | 11 | 3.8K | 11.4% | 2 | | Aug 2026 | 70 | 0.23% | 11 | 3.6K | 12.1% | 3 | | Sep 2026 | 40 | 0.16% | 11 | 2.6K | 10.5% | 3 | | Oct 2026 | 30 | 0.11% | 11 | 2.6K | 9.8% | 4 | ## How are Grillman’s and Traeger’s branded searches counted? Brandwave collects information about searches that people make online using Grillman’s and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Grillman**: Measured on the search term “grillman cover”. - **Traeger**: Measured on the search terms “traeger grill cover” and “traeger smoker cover”, summed into one figure. - [Grillman profile](/demand/global-en/brands/grillman) - [Traeger profile](/demand/global-en/brands/traeger) - [All BBQ cover brands worldwide](/demand/global-en/categories/bbq-cover-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Grillman or Traeger more popular in search? In October 2026, Traeger had more branded searches than Grillman among BBQ cover brands worldwide. Traeger had about 2,620 branded searches, while Grillman had 30. Traeger made up 9.8% of all BBQ cover brand searches we track, and Grillman accounted for 0.11%. ## Cite this page Brandwave. "Grillman vs Traeger: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/grillman-vs-traeger This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/grillman-vs-traeger. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.