--- title: "Grillman vs Masterbuilt: Which is more popular?" description: "Is Grillman or Masterbuilt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ cover brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/grillman-vs-masterbuilt" publisher: "Brandwave" --- # Grillman vs Masterbuilt: Which is more popular? Is Grillman or Masterbuilt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ cover brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Grillman and Masterbuilt - **Competitive set**: BBQ cover brands - **Market**: Global - **Month measured**: Oct 2026 - **Grillman Share of Search**: 0.11% - **Masterbuilt Share of Search**: 2.4% ## Is Grillman or Masterbuilt more popular in search? - In October 2026, Masterbuilt had more branded searches than Grillman among BBQ cover brands worldwide. Masterbuilt had about 640 branded searches, while Grillman had 30. Masterbuilt made up 2.4% of all BBQ cover brand searches we track, and Grillman accounted for 0.11%. - Masterbuilt was ahead of Grillman in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Grillman’s share of searches among BBQ cover brands worldwide moved from 0.09% to 0.11%, and its estimated monthly branded searches held steady at 30. - Across the 12 months ending October 2026, Masterbuilt’s share of searches among BBQ cover brands worldwide moved from 3.1% to 2.4%, and its estimated monthly branded searches moved from 990 to 640. ## Top BBQ cover brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Grillman was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Masterbuilt did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Classic Accessories | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Weber | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Unicook | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Traeger | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Grillman | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Pit Boss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Napoleon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bosmere | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Oklahoma Joe's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Masterbuilt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | VonHaus | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about BBQ cover brands - Asked ChatGPT "Which BBQ cover brand should I buy?": 1. Classic Accessories, 2. Weber - Asked ChatGPT "What are the best BBQ cover brands?": 1. Classic Accessories, 2. Weber, 3. Unicook, 4. Grillman - Asked ChatGPT "What's the best BBQ cover brand for all weather protection?": 1. Classic Accessories, 2. Unicook, 3. Weber, 4. Grillman - Searched Google, AI Overview "grill cover waterproof": 1. Classic Accessories, 2. Weber - Searched Google, AI Overview "heavy duty grill cover": 1. Weber, 2. Traeger, 3. Classic Accessories, 4. Unicook Not named in any answer: Pit Boss, Napoleon, Bosmere, Oklahoma Joe's, Masterbuilt and VonHaus. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for BBQ cover brands worldwide in October 2026? - In October 2026, Masterbuilt fell from 7th to 8th among BBQ cover brands worldwide. ## How has branded search for Grillman and Masterbuilt changed worldwide over the last 12 months? | Month | Grillman estimated searches | Grillman Share of Search | Grillman rank | Masterbuilt estimated searches | Masterbuilt Share of Search | Masterbuilt rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 30 | 0.09% | 10 | 990 | 3.1% | 6 | | Dec 2025 | 20 | 0.05% | 11 | 990 | 2.5% | 5 | | Jan 2026 | 20 | 0.08% | 11 | 640 | 2.6% | 5 | | Feb 2026 | 30 | 0.16% | 10 | 550 | 3% | 7 | | Mar 2026 | 70 | 0.23% | 11 | 830 | 2.7% | 8 | | Apr 2026 | 70 | 0.18% | 11 | 1K | 2.7% | 6 | | May 2026 | 90 | 0.19% | 11 | 1.1K | 2.4% | 7 | | Jun 2026 | 70 | 0.15% | 11 | 1.1K | 2.5% | 7 | | Jul 2026 | 40 | 0.12% | 11 | 810 | 2.4% | 7 | | Aug 2026 | 70 | 0.23% | 11 | 810 | 2.7% | 6 | | Sep 2026 | 40 | 0.16% | 11 | 680 | 2.7% | 7 | | Oct 2026 | 30 | 0.11% | 11 | 640 | 2.4% | 8 | ## How are Grillman’s and Masterbuilt’s branded searches counted? Brandwave collects information about searches that people make online using Grillman’s and Masterbuilt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Grillman**: Measured on the search term “grillman cover”. - **Masterbuilt**: Measured on the search terms “masterbuilt grill cover” and “masterbuilt smoker cover”, summed into one figure. - [Grillman profile](/demand/global-en/brands/grillman) - [Masterbuilt profile](/demand/global-en/brands/masterbuilt) - [All BBQ cover brands worldwide](/demand/global-en/categories/bbq-cover-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Grillman or Masterbuilt more popular in search? In October 2026, Masterbuilt had more branded searches than Grillman among BBQ cover brands worldwide. Masterbuilt had about 640 branded searches, while Grillman had 30. Masterbuilt made up 2.4% of all BBQ cover brand searches we track, and Grillman accounted for 0.11%. ## Cite this page Brandwave. "Grillman vs Masterbuilt: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/grillman-vs-masterbuilt This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/grillman-vs-masterbuilt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.