--- title: "Griffin's vs MadeGood: Which is searched more?" description: "Is Griffin's or MadeGood more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Muesli bars brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/griffins-vs-madegood" publisher: "Brandwave" --- # Griffin's vs MadeGood: Which is searched more? Is Griffin's or MadeGood more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Muesli bars brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Griffin's and MadeGood - **Competitive set**: Muesli bars brands - **Market**: Global - **Month measured**: Sep 2026 - **Griffin's Share of Search**: 0.08% - **MadeGood Share of Search**: 23% ## Is Griffin's or MadeGood more popular in search? - In September 2026, MadeGood had more branded searches than Griffin's among muesli bars brands worldwide. MadeGood had about 76,600 branded searches, while Griffin's had 260. MadeGood made up 23% of all muesli bars brand searches we track, and Griffin's accounted for 0.08%. - MadeGood was ahead of Griffin's in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Griffin's’ share of searches among muesli bars brands worldwide moved from 0.11% to 0.08%, and its estimated monthly branded searches moved from 390 to 260. - Across the 12 months ending September 2026, MadeGood’s share of searches among muesli bars brands worldwide moved from 17.2% to 23%, and its estimated monthly branded searches moved from 58.6K to 76.6K. ## Top muesli bars brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MadeGood was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Griffin's did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | MadeGood | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Nature Valley | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Carman's | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Arnott's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Brookfarm | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Griffin's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about muesli bars brands - Asked ChatGPT "Which muesli bars brand should I buy?": 1. MadeGood, 2. Nature Valley - Asked ChatGPT "What are the best muesli bars brands?": 1. Nature Valley, 2. MadeGood, 3. Carman's - Asked ChatGPT "What's the best muesli bars brand for a school snack?": 1. MadeGood, 2. Nature Valley - Searched Google, AI Overview "healthy snack bars": named none of the brands we track - Searched Google, AI Overview "chewy cereal bars": named none of the brands we track Not named in any answer: Arnott's, Brookfarm and Griffin's. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for muesli bars brands worldwide in September 2026? - In September 2026, MadeGood lost share of searches among muesli bars brands worldwide, from 23.8% to 23%. - Estimated monthly branded searches for Griffin's worldwide fell 33.3% over 12 measured months, from 390 to 260 in September 2026. ## Month by month | Month | Griffin's estimated searches | Griffin's Share of Search | Griffin's rank | MadeGood estimated searches | MadeGood Share of Search | MadeGood rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 0.11% | 6 | 58.6K | 17.2% | 3 | | Nov 2025 | 320 | 0.08% | 6 | 47.9K | 12.6% | 3 | | Dec 2025 | 320 | 0.08% | 6 | 39.2K | 9.4% | 3 | | Jan 2026 | 320 | 0.09% | 6 | 58.6K | 16.5% | 3 | | Feb 2026 | 260 | 0.1% | 6 | 47.9K | 18.4% | 3 | | Mar 2026 | 390 | 0.12% | 6 | 62.7K | 19.7% | 3 | | Apr 2026 | 320 | 0.11% | 6 | 58.6K | 19.3% | 3 | | May 2026 | 320 | 0.11% | 6 | 58.6K | 19.3% | 3 | | Jun 2026 | 390 | 0.13% | 6 | 51.2K | 17.5% | 3 | | Jul 2026 | 320 | 0.11% | 6 | 51.2K | 17.4% | 3 | | Aug 2026 | 320 | 0.1% | 6 | 76.6K | 23.8% | 2 | | Sep 2026 | 260 | 0.08% | 6 | 76.6K | 23% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Griffin's’ and MadeGood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Griffin's**: Measured on the search term “griffin s”. - **MadeGood**: Measured on the search terms “made good granola bars” and “madegood”, summed into one figure. - [Griffin's profile](/demand/global-en/brands/griffins) - [MadeGood profile](/demand/global-en/brands/madegood) - [All muesli bars brands worldwide](/demand/global-en/categories/muesli-bars-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Griffin's or MadeGood more popular in search? In September 2026, MadeGood had more branded searches than Griffin's among muesli bars brands worldwide. MadeGood had about 76,600 branded searches, while Griffin's had 260. MadeGood made up 23% of all muesli bars brand searches we track, and Griffin's accounted for 0.08%. ## Cite this page Brandwave. "Griffin's vs MadeGood: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/griffins-vs-madegood This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/griffins-vs-madegood. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.