--- title: "Griffin's vs Kind: Which is more popular?" description: "Is Griffin's or Kind more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Granola bar brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/griffins-vs-kind" publisher: "Brandwave" --- # Griffin's vs Kind: Which is more popular? Is Griffin's or Kind more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Granola bar brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Griffin's and Kind - **Competitive set**: Granola bar brands - **Market**: Global - **Month measured**: Oct 2026 - **Griffin's Share of Search**: 0.01% - **Kind Share of Search**: 13.7% ## Is Griffin's or Kind more popular in search? - In October 2026, Kind had more branded searches than Griffin's among granola bar brands worldwide. Kind had about 60,500 branded searches, while Griffin's had 50. Kind made up 13.7% of all granola bar brand searches we track, and Griffin's accounted for 0.01%. - Kind was ahead of Griffin's in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Griffin's’ share of searches among granola bar brands worldwide moved from <0.01% to 0.01%, and its estimated monthly branded searches moved from 20 to 50. - Across the 12 months ending October 2026, Kind’s share of searches among granola bar brands worldwide moved from 14.8% to 13.7%, and its estimated monthly branded searches moved from 49.5K to 60.5K. ## Top granola bar brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kind was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Griffin's did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nature Valley | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Kind | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | MadeGood | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Quaker Oats | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | RXBAR | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Clif Bar | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Nutri-Grain | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Belvita | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kellogg's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Carman's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mother Earth | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Griffin's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Arnott's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Brookfarm | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about granola bar brands - Asked ChatGPT "Which granola bar brand should I go to?": 1. Kind, 2. Nature Valley, 3. MadeGood - Asked ChatGPT "What are the best granola bar brands?": 1. Nature Valley, 2. Kind, 3. Quaker Oats, 4. RXBAR, 5. MadeGood, 6. Nutri-Grain - Asked ChatGPT "What's the best granola bar brand for school snacks?": 1. MadeGood, 2. Kind - Searched Google, AI Overview "granola bars": 1. Quaker Oats - Searched Google, AI Overview "granola bar brands": 1. Nature Valley, 2. Quaker Oats, 3. MadeGood, 4. Clif Bar, 5. RXBAR, 6. Kind Not named in any answer: Belvita, Kellogg's, Carman's, Mother Earth, Griffin's, Arnott's and Brookfarm. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for granola bar brands worldwide in October 2026? - In October 2026, Kind gained share of searches among granola bar brands worldwide, from 10.9% to 13.7%. - In October 2026, Griffin's rose from 13th to 12th among granola bar brands worldwide. ## How has branded search for Griffin's and Kind changed worldwide over the last 12 months? | Month | Griffin's estimated searches | Griffin's Share of Search | Griffin's rank | Kind estimated searches | Kind Share of Search | Kind rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 20 | <0.01% | 14 | 49.5K | 14.8% | 4 | | Dec 2025 | 10 | <0.01% | 14 | 49.5K | 15.6% | 4 | | Jan 2026 | 20 | <0.01% | 13 | 60.5K | 14% | 4 | | Feb 2026 | 10 | <0.01% | 14 | 60.5K | 15.7% | 3 | | Mar 2026 | 20 | <0.01% | 13 | 60.5K | 13.8% | 5 | | Apr 2026 | 20 | <0.01% | 13 | 60.5K | 14.7% | 3 | | May 2026 | 10 | <0.01% | 14 | 60.5K | 14.6% | 3 | | Jun 2026 | 30 | <0.01% | 13 | 60.5K | 16.3% | 2 | | Jul 2026 | 20 | <0.01% | 13 | 49.5K | 13.2% | 5 | | Aug 2026 | 40 | <0.01% | 13 | 60.5K | 14% | 4 | | Sep 2026 | 30 | <0.01% | 13 | 49.5K | 10.9% | 5 | | Oct 2026 | 50 | 0.01% | 12 | 60.5K | 13.7% | 5 | ## How are Griffin's’ and Kind’s branded searches counted? Brandwave collects information about searches that people make online using Griffin's’ and Kind’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Griffin's**: Measured on the search term “griffins muesli bars”. - **Kind**: Measured on the search terms “kind bar” and “kindbar”, summed into one figure. - [Griffin's profile](/demand/global-en/brands/griffins) - [Kind profile](/demand/global-en/brands/kind) - [All granola bar brands worldwide](/demand/global-en/categories/granola-bar-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Griffin's or Kind more popular in search? In October 2026, Kind had more branded searches than Griffin's among granola bar brands worldwide. Kind had about 60,500 branded searches, while Griffin's had 50. Kind made up 13.7% of all granola bar brand searches we track, and Griffin's accounted for 0.01%. ## Cite this page Brandwave. "Griffin's vs Kind: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/griffins-vs-kind This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/griffins-vs-kind. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.