--- title: "Griffin's vs Kellogg's: Which is more popular?" description: "Is Griffin's or Kellogg's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Granola bar brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/griffins-vs-kelloggs" publisher: "Brandwave" --- # Griffin's vs Kellogg's: Which is more popular? Is Griffin's or Kellogg's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Granola bar brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Griffin's and Kellogg's - **Competitive set**: Granola bar brands - **Market**: Global - **Month measured**: Oct 2026 - **Griffin's Share of Search**: 0.01% - **Kellogg's Share of Search**: 1.8% ## Is Griffin's or Kellogg's more popular in search? - In October 2026, Kellogg's had more branded searches than Griffin's among granola bar brands worldwide. Kellogg's had about 7,780 branded searches, while Griffin's had 50. Kellogg's made up 1.8% of all granola bar brand searches we track, and Griffin's accounted for 0.01%. - Kellogg's was ahead of Griffin's in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Griffin's’ share of searches among granola bar brands worldwide moved from <0.01% to 0.01%, and its estimated monthly branded searches moved from 20 to 50. - Across the 12 months ending October 2026, Kellogg's’ share of searches among granola bar brands worldwide held steady at 1.8%, and its estimated monthly branded searches moved from 6.2K to 7.8K. ## Top granola bar brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Griffin's nor Kellogg's showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nature Valley | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Kind | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | MadeGood | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Quaker Oats | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | RXBAR | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Clif Bar | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Nutri-Grain | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Belvita | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kellogg's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Carman's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mother Earth | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Griffin's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Arnott's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Brookfarm | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about granola bar brands - Asked ChatGPT "Which granola bar brand should I go to?": 1. Kind, 2. Nature Valley, 3. MadeGood - Asked ChatGPT "What are the best granola bar brands?": 1. Nature Valley, 2. Kind, 3. Quaker Oats, 4. RXBAR, 5. MadeGood, 6. Nutri-Grain - Asked ChatGPT "What's the best granola bar brand for school snacks?": 1. MadeGood, 2. Kind - Searched Google, AI Overview "granola bars": 1. Quaker Oats - Searched Google, AI Overview "granola bar brands": 1. Nature Valley, 2. Quaker Oats, 3. MadeGood, 4. Clif Bar, 5. RXBAR, 6. Kind Not named in any answer: Belvita, Kellogg's, Carman's, Mother Earth, Griffin's, Arnott's and Brookfarm. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for granola bar brands worldwide in October 2026? - In October 2026, Griffin's rose from 13th to 12th among granola bar brands worldwide. - Estimated monthly branded searches for Kellogg's worldwide rose 26.3% over 12 measured months, from 6.2K to 7.8K in October 2026. ## How has branded search for Griffin's and Kellogg's changed worldwide over the last 12 months? | Month | Griffin's estimated searches | Griffin's Share of Search | Griffin's rank | Kellogg's estimated searches | Kellogg's Share of Search | Kellogg's rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 20 | <0.01% | 14 | 6.2K | 1.8% | 9 | | Dec 2025 | 10 | <0.01% | 14 | 4.6K | 1.5% | 9 | | Jan 2026 | 20 | <0.01% | 13 | 7.9K | 1.8% | 9 | | Feb 2026 | 10 | <0.01% | 14 | 6.4K | 1.7% | 9 | | Mar 2026 | 20 | <0.01% | 13 | 8.8K | 2% | 8 | | Apr 2026 | 20 | <0.01% | 13 | 6.3K | 1.5% | 9 | | May 2026 | 10 | <0.01% | 14 | 6.8K | 1.6% | 9 | | Jun 2026 | 30 | <0.01% | 13 | 5.7K | 1.5% | 9 | | Jul 2026 | 20 | <0.01% | 13 | 5.7K | 1.5% | 9 | | Aug 2026 | 40 | <0.01% | 13 | 6.8K | 1.6% | 9 | | Sep 2026 | 30 | <0.01% | 13 | 7.5K | 1.6% | 9 | | Oct 2026 | 50 | 0.01% | 12 | 7.8K | 1.8% | 9 | ## How are Griffin's’ and Kellogg's’ branded searches counted? Brandwave collects information about searches that people make online using Griffin's’ and Kellogg's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Griffin's**: Measured on the search term “griffins muesli bars”. - **Kellogg's**: Measured on the search terms “kelloggs bars”, “kelloggs breakfast bar”, “kelloggs cereal bar” and “kelloggs granola bar”, summed into one figure. - [Griffin's profile](/demand/global-en/brands/griffins) - [Kellogg's profile](/demand/global-en/brands/kelloggs) - [All granola bar brands worldwide](/demand/global-en/categories/granola-bar-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Griffin's or Kellogg's more popular in search? In October 2026, Kellogg's had more branded searches than Griffin's among granola bar brands worldwide. Kellogg's had about 7,780 branded searches, while Griffin's had 50. Kellogg's made up 1.8% of all granola bar brand searches we track, and Griffin's accounted for 0.01%. ## Cite this page Brandwave. "Griffin's vs Kellogg's: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/griffins-vs-kelloggs This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/griffins-vs-kelloggs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.