--- title: "Griffin vs Twelve South: Which is searched more?" description: "Is Griffin or Twelve South more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laptop stand brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/griffin-vs-twelve-south" publisher: "Brandwave" --- # Griffin vs Twelve South: Which is searched more? Is Griffin or Twelve South more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laptop stand brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Griffin and Twelve South - **Competitive set**: Laptop stand brands - **Market**: Global - **Month measured**: Sep 2026 - **Griffin Share of Search**: 0.38% - **Twelve South Share of Search**: 18% ## Is Griffin or Twelve South more popular in search? - In September 2026, Twelve South had more branded searches than Griffin among laptop stand brands worldwide. Twelve South had about 33,100 branded searches, while Griffin had 700. Twelve South made up 18% of all laptop stand brand searches we track, and Griffin accounted for 0.38%. - Twelve South was ahead of Griffin in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Griffin’s share of searches among laptop stand brands worldwide moved from 0.41% to 0.38%, and its estimated monthly branded searches moved from 760 to 700. - Across the 12 months ending September 2026, Twelve South’s share of searches among laptop stand brands worldwide moved from 17.8% to 18%, and its estimated monthly branded searches held steady at 33.1K. ## Top laptop stand brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Twelve South was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Griffin did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rain Design | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Roost | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Twelve South | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Nexstand | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Nulaxy | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Lamicall | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | MOFT | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Vivo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Griffin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laptop stand brands - Asked ChatGPT "Which laptop stand brand should I buy?": 1. Rain Design, 2. Nexstand, 3. Lamicall, 4. Roost - Asked ChatGPT "What are the best laptop stand brands?": 1. Rain Design, 2. Twelve South, 3. Nulaxy, 4. MOFT, 5. Roost, 6. Nexstand, 7. Lamicall - Asked ChatGPT "What's the best laptop stand brand for better desk posture?": 1. Rain Design, 2. Twelve South, 3. Roost, 4. Nulaxy - Searched Google, AI Overview "best laptop stand": 1. Rain Design, 2. Roost - Searched Google, AI Overview "adjustable laptop stand": named none of the brands we track Not named in any answer: Vivo and Griffin. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for laptop stand brands worldwide in September 2026? - In September 2026, Twelve South lost share of searches among laptop stand brands worldwide, from 22.3% to 18%. - Griffin’s share of searches among laptop stand brands worldwide has lost ground for 3 months in a row, from 1.6% to 0.38% in September 2026. ## Month by month | Month | Griffin estimated searches | Griffin Share of Search | Griffin rank | Twelve South estimated searches | Twelve South Share of Search | Twelve South rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 760 | 0.41% | 9 | 33.1K | 17.8% | 2 | | Nov 2025 | 730 | 0.46% | 9 | 33.1K | 20.7% | 2 | | Dec 2025 | 620 | 0.4% | 9 | 27.1K | 17.5% | 2 | | Jan 2026 | 800 | 0.49% | 9 | 27.1K | 16.4% | 2 | | Feb 2026 | 760 | 0.59% | 9 | 22.2K | 17.3% | 2 | | Mar 2026 | 760 | 0.47% | 9 | 33.1K | 20.5% | 2 | | Apr 2026 | 760 | 0.54% | 9 | 33.1K | 23.6% | 2 | | May 2026 | 1.2K | 0.82% | 9 | 33.1K | 23.3% | 2 | | Jun 2026 | 2.5K | 1.6% | 5 | 33.1K | 21.7% | 2 | | Jul 2026 | 1.1K | 0.77% | 9 | 33.1K | 23% | 2 | | Aug 2026 | 970 | 0.65% | 9 | 33.1K | 22.3% | 2 | | Sep 2026 | 700 | 0.38% | 9 | 33.1K | 18% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Griffin’s and Twelve South’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Griffin**: Measured on the search terms “griffin laptop stand” and “griffin stand”, summed into one figure. - **Twelve South**: Measured on the search term “twelve south”. - [Griffin profile](/demand/global-en/brands/griffin) - [Twelve South profile](/demand/global-en/brands/twelve-south) - [All laptop stand brands worldwide](/demand/global-en/categories/laptop-stand-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Griffin or Twelve South more popular in search? In September 2026, Twelve South had more branded searches than Griffin among laptop stand brands worldwide. Twelve South had about 33,100 branded searches, while Griffin had 700. Twelve South made up 18% of all laptop stand brand searches we track, and Griffin accounted for 0.38%. ## Cite this page Brandwave. "Griffin vs Twelve South: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/griffin-vs-twelve-south This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/griffin-vs-twelve-south. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.