---
title: "Griffin vs Roost: Which is more popular by branded search?"
description: "Which is more popular in search, Griffin or Roost? Compare estimated monthly branded-search demand and Share of Search inside the Laptop stand brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/griffin-vs-roost"
publisher: "Brandwave"
---

# Griffin vs Roost: Which is more popular by branded search?

Which is more popular in search, Griffin or Roost? Compare estimated monthly branded-search demand and Share of Search inside the Laptop stand brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Griffin and Roost
- **Competitive set**: Laptop stand brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Griffin Share of Search**: 79.4%
- **Roost Share of Search**: 0.03%

## Which is more popular in search, Griffin or Roost?

- In August 2026, Griffin had more branded searches than Roost among laptop stand brands worldwide. Griffin was estimated to have 368K branded searches compared to Roost’s 140, and held a 79.4% Share of Search versus Roost’s 0.03%.
- Griffin was ahead of Roost in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Griffin’s estimated Share of Search among laptop stand brands worldwide moved from 76.2% to 79.4%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 11 months ending August 2026, Roost’s estimated Share of Search among laptop stand brands worldwide moved from 0.02% to 0.03%, and its estimated monthly branded searches moved from 110 to 140.

## How did search popularity change for laptop stand brands worldwide in August 2026?

- Estimated monthly branded searches for Roost worldwide rose 27.3% over 11 measured months, from 110 to 140 in August 2026.
- Estimated monthly branded searches for Griffin worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.

## Month by month

| Month | Griffin estimated searches | Griffin Share of Search | Griffin rank | Roost estimated searches | Roost Share of Search | Roost rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 450K | 76.2% | 1 | 110 | 0.02% | 6 |
| Nov 2025 | 550K | 82.7% | 1 | 140 | 0.02% | 6 |
| Dec 2025 | 450K | 79.6% | 1 | 70 | 0.01% | 6 |
| Jan 2026 | 450K | 78.4% | 1 | 90 | 0.02% | 6 |
| Feb 2026 | 368K | 79.5% | 1 | 90 | 0.02% | 6 |
| Mar 2026 | 450K | 79.6% | 1 | 140 | 0.02% | 6 |
| Apr 2026 | 450K | 82.6% | 1 | 70 | 0.01% | 6 |
| May 2026 | 450K | 82.6% | 1 | 90 | 0.02% | 6 |
| Jun 2026 | 368K | 79.4% | 1 | 90 | 0.02% | 6 |
| Jul 2026 | 368K | 79.5% | 1 | 90 | 0.02% | 6 |
| Aug 2026 | 368K | 79.4% | 1 | 140 | 0.03% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Griffin’s and Roost’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Griffin**: Measured on the search term “griffin”.
- **Roost**: Measured on the search term “roost mortgage”.

- [Griffin profile](/demand/global-en/brands/griffin)
- [Roost profile](/demand/global-en/brands/roost)
- [All laptop stand brands worldwide](/demand/global-en/categories/laptop-stand-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Griffin or Roost?

In August 2026, Griffin had more branded searches than Roost among laptop stand brands worldwide. Griffin was estimated to have 368K branded searches compared to Roost’s 140, and held a 79.4% Share of Search versus Roost’s 0.03%.

## Cite this page

Brandwave. "Griffin vs Roost: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/griffin-vs-roost

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/griffin-vs-roost. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.