---
title: "Gregory vs Source: Which is more popular by branded search?"
description: "Which is more popular in search, Gregory or Source? Compare estimated monthly branded-search demand and Share of Search inside the Hydration bladders set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/gregory-backpacks-vs-source-hydration"
publisher: "Brandwave"
---

# Gregory vs Source: Which is more popular by branded search?

Which is more popular in search, Gregory or Source? Compare estimated monthly branded-search demand and Share of Search inside the Hydration bladders set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gregory and Source
- **Competitive set**: Hydration bladders
- **Market**: Global
- **Month measured**: Aug 2026
- **Gregory Share of Search**: 10.8%
- **Source Share of Search**: 0.59%

## Which is more popular in search, Gregory or Source?

- In August 2026, Gregory had more branded searches than Source among hydration bladders worldwide. Gregory was estimated to have 29.2K branded searches compared to Source’s 1.6K, and held a 10.8% Share of Search versus Source’s 0.59%.
- Gregory was ahead of Source in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gregory’s estimated Share of Search among hydration bladders worldwide moved from 11.5% to 10.8%, and its estimated monthly branded searches moved from 23.7K to 29.2K.
- Across the 11 months ending August 2026, Source’s estimated Share of Search among hydration bladders worldwide moved from 0.49% to 0.59%, and its estimated monthly branded searches moved from 1K to 1.6K.

## How did search popularity change for hydration bladders worldwide in August 2026?

- In August 2026, Hydrapak overtook Gregory to rank 3rd among hydration bladders worldwide, at 12.3%.
- Estimated monthly branded searches for Source worldwide rose 60% over 11 measured months, from 1K to 1.6K in August 2026.
- Estimated monthly branded searches for Gregory worldwide rose 23.2% over 11 measured months, from 23.7K to 29.2K in August 2026.

## Month by month

| Month | Gregory estimated searches | Gregory Share of Search | Gregory rank | Source estimated searches | Source Share of Search | Source rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 23.7K | 11.5% | 3 | 1K | 0.49% | 5 |
| Nov 2025 | 23.4K | 11.1% | 3 | 1K | 0.47% | 5 |
| Dec 2025 | 19.2K | 9.5% | 3 | 880 | 0.43% | 5 |
| Jan 2026 | 24.8K | 11.7% | 3 | 1K | 0.47% | 5 |
| Feb 2026 | 25.2K | 12.2% | 3 | 1K | 0.48% | 5 |
| Mar 2026 | 24K | 11.4% | 3 | 1.3K | 0.62% | 5 |
| Apr 2026 | 23.7K | 11.1% | 4 | 1K | 0.47% | 5 |
| May 2026 | 28.9K | 11.3% | 3 | 1.6K | 0.62% | 5 |
| Jun 2026 | 24K | 9.5% | 4 | 1.6K | 0.64% | 5 |
| Jul 2026 | 28.9K | 10.6% | 3 | 1.6K | 0.59% | 5 |
| Aug 2026 | 29.2K | 10.8% | 4 | 1.6K | 0.59% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Gregory’s and Source’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gregory**: Measured on the search terms “gregory backpack”, “gregory com” and “gregory hiking backpack”, summed into one figure.
- **Source**: Measured on the search term “source hydration”.

- [Gregory profile](/demand/global-en/brands/gregory-backpacks)
- [Source profile](/demand/global-en/brands/source-hydration)
- [All hydration bladders worldwide](/demand/global-en/categories/hydration-bladders): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gregory or Source?

In August 2026, Gregory had more branded searches than Source among hydration bladders worldwide. Gregory was estimated to have 29.2K branded searches compared to Source’s 1.6K, and held a 10.8% Share of Search versus Source’s 0.59%.

## Cite this page

Brandwave. "Gregory vs Source: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/gregory-backpacks-vs-source-hydration

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gregory-backpacks-vs-source-hydration. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.