--- title: "Gregory vs Hyperlite Mountain Gear: Which is more popular by branded search?" description: "Which is more popular in search, Gregory or Hyperlite Mountain Gear? Compare estimated monthly branded-search demand and Share of Search inside the Hiking backpack brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/gregory-backpacks-vs-hyperlite-mountain-gear" publisher: "Brandwave" --- # Gregory vs Hyperlite Mountain Gear: Which is more popular by branded search? Which is more popular in search, Gregory or Hyperlite Mountain Gear? Compare estimated monthly branded-search demand and Share of Search inside the Hiking backpack brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gregory and Hyperlite Mountain Gear - **Competitive set**: Hiking backpack brands - **Market**: Global - **Month measured**: Aug 2026 - **Gregory Share of Search**: 16.9% - **Hyperlite Mountain Gear Share of Search**: 49.9% ## Which is more popular in search, Gregory or Hyperlite Mountain Gear? - In August 2026, Hyperlite Mountain Gear had more branded searches than Gregory among hiking backpack brands worldwide. Hyperlite Mountain Gear was estimated to have 86.1K branded searches compared to Gregory’s 29.2K, and held a 49.9% Share of Search versus Gregory’s 16.9%. - Hyperlite Mountain Gear was ahead of Gregory in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Gregory’s estimated Share of Search among hiking backpack brands worldwide moved from 16.1% to 16.9%, and its estimated monthly branded searches moved from 23.7K to 29.2K. - Across the 11 months ending August 2026, Hyperlite Mountain Gear’s estimated Share of Search among hiking backpack brands worldwide moved from 54.8% to 49.9%, and its estimated monthly branded searches moved from 80.6K to 86.1K. ## How did search popularity change for hiking backpack brands worldwide in August 2026? - Estimated monthly branded searches for Gregory worldwide rose 23.2% over 11 measured months, from 23.7K to 29.2K in August 2026. ## Month by month | Month | Gregory estimated searches | Gregory Share of Search | Gregory rank | Hyperlite Mountain Gear estimated searches | Hyperlite Mountain Gear Share of Search | Hyperlite Mountain Gear rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 23.7K | 16.1% | 2 | 80.6K | 54.8% | 1 | | Nov 2025 | 23.4K | 15.1% | 2 | 86.1K | 55.5% | 1 | | Dec 2025 | 19.2K | 14.5% | 3 | 72.7K | 54.6% | 1 | | Jan 2026 | 24.8K | 16% | 2 | 84K | 54.1% | 1 | | Feb 2026 | 25.2K | 17.1% | 2 | 82.2K | 55.8% | 1 | | Mar 2026 | 24K | 14.7% | 3 | 82.1K | 50.5% | 1 | | Apr 2026 | 23.7K | 15% | 3 | 82.1K | 51.8% | 1 | | May 2026 | 28.9K | 16.7% | 3 | 83.9K | 48.5% | 1 | | Jun 2026 | 24K | 14.8% | 3 | 83.9K | 51.9% | 1 | | Jul 2026 | 28.9K | 16.7% | 2 | 86.2K | 49.9% | 1 | | Aug 2026 | 29.2K | 16.9% | 2 | 86.1K | 49.9% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Gregory’s and Hyperlite Mountain Gear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gregory**: Measured on the search terms “gregory backpack”, “gregory com” and “gregory hiking backpack”, summed into one figure. - **Hyperlite Mountain Gear**: Measured on the search terms “hyperlite backpack”, “hyperlite mountain gear”, “hyperlite mountain gear hiking backpack”, “hyperlitemountaingear” and “hyperlitemountaingear com”, summed into one figure. - [Gregory profile](/demand/global-en/brands/gregory-backpacks) - [Hyperlite Mountain Gear profile](/demand/global-en/brands/hyperlite-mountain-gear) - [All hiking backpack brands worldwide](/demand/global-en/categories/hiking-backpack-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Gregory or Hyperlite Mountain Gear? In August 2026, Hyperlite Mountain Gear had more branded searches than Gregory among hiking backpack brands worldwide. Hyperlite Mountain Gear was estimated to have 86.1K branded searches compared to Gregory’s 29.2K, and held a 49.9% Share of Search versus Gregory’s 16.9%. ## Cite this page Brandwave. "Gregory vs Hyperlite Mountain Gear: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/gregory-backpacks-vs-hyperlite-mountain-gear This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gregory-backpacks-vs-hyperlite-mountain-gear. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.