--- title: "Great Question vs UserTesting: Which is searched more?" description: "Is Great Question or UserTesting more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the User research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/great-question-vs-usertesting" publisher: "Brandwave" --- # Great Question vs UserTesting: Which is searched more? Is Great Question or UserTesting more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the User research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Great Question and UserTesting - **Competitive set**: User research platforms - **Market**: Global - **Month measured**: Sep 2026 - **Great Question Share of Search**: 1.1% - **UserTesting Share of Search**: 0.05% ## Is Great Question or UserTesting more popular in search? - In September 2026, Great Question had more branded searches than UserTesting among user research platforms worldwide. Great Question had about 2,400 branded searches, while UserTesting had 100. Great Question made up 1.1% of all user research platform searches we track, and UserTesting accounted for 0.05%. - The lead changed hands 2 times in the 12 months ending September 2026: UserTesting took it in June 2026, Great Question took it in July 2026. - Across the 12 months ending September 2026, Great Question’s share of searches among user research platforms worldwide moved from 2% to 1.1%, and its estimated monthly branded searches held steady at 2.4K. - Across the 12 months ending September 2026, UserTesting’s share of searches among user research platforms worldwide moved from 0.14% to 0.05%, and its estimated monthly branded searches moved from 170 to 100. ## Top user research platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, UserTesting was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Great Question was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. UserTesting was listed before Great Question in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Maze | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | UserTesting | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Dovetail | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | User Interviews | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Lyssna | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Great Question | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | dscout | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Optimal Workshop | 8th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about user research platforms - Asked ChatGPT "Which user research platform should I use?": 1. Maze, 2. Great Question, 3. User Interviews, 4. Dovetail, 5. dscout - Asked ChatGPT "What are the best user research platforms?": 1. Dovetail, 2. UserTesting, 3. Maze, 4. User Interviews, 5. Lyssna, 6. dscout, 7. Great Question, 8. Optimal Workshop - Asked ChatGPT "What's the best user research platform for user feedback?": 1. Maze, 2. Dovetail, 3. UserTesting, 4. User Interviews - Searched Google, AI Overview "user research platforms": 1. UserTesting, 2. Maze, 3. Lyssna, 4. User Interviews, 5. dscout, 6. Dovetail - Searched Google, AI Overview "user testing platform": 1. UserTesting, 2. Maze Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for user research platforms worldwide in September 2026? - UserTesting’s share of searches among user research platforms worldwide has lost ground for 3 months in a row, from 1.1% to 0.05% in September 2026. ## Month by month | Month | Great Question estimated searches | Great Question Share of Search | Great Question rank | UserTesting estimated searches | UserTesting Share of Search | UserTesting rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 2% | 5 | 170 | 0.14% | 8 | | Nov 2025 | 2.4K | 1.8% | 5 | 240 | 0.18% | 8 | | Dec 2025 | 1.9K | 1.7% | 5 | 220 | 0.2% | 8 | | Jan 2026 | 1.9K | 1.4% | 5 | 190 | 0.14% | 8 | | Feb 2026 | 1.9K | 1.7% | 5 | 370 | 0.33% | 8 | | Mar 2026 | 1.9K | 1.2% | 5 | 930 | 0.59% | 7 | | Apr 2026 | 1.9K | 1% | 5 | 900 | 0.5% | 7 | | May 2026 | 1.9K | 1.1% | 5 | 1.6K | 0.91% | 7 | | Jun 2026 | 1.9K | 1.1% | 6 | 1.9K | 1.1% | 5 | | Jul 2026 | 1.9K | 1.2% | 5 | 890 | 0.58% | 7 | | Aug 2026 | 1.9K | 1.1% | 5 | 330 | 0.19% | 8 | | Sep 2026 | 2.4K | 1.1% | 5 | 100 | 0.05% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Great Question’s and UserTesting’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Great Question**: Measured on the search term “great question”. - **UserTesting**: Measured on the search terms “usertesting usability testing” and “usertesting user research”, summed into one figure. - [Great Question profile](/demand/global-en/brands/great-question) - [UserTesting profile](/demand/global-en/brands/usertesting) - [All user research platforms worldwide](/demand/global-en/categories/user-research-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Great Question or UserTesting more popular in search? In September 2026, Great Question had more branded searches than UserTesting among user research platforms worldwide. Great Question had about 2,400 branded searches, while UserTesting had 100. Great Question made up 1.1% of all user research platform searches we track, and UserTesting accounted for 0.05%. ## Cite this page Brandwave. "Great Question vs UserTesting: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/great-question-vs-usertesting This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/great-question-vs-usertesting. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.