--- title: "Great Place to Work vs Teamtailor: Which is searched more?" description: "Is Great Place to Work or Teamtailor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employer branding platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/great-place-to-work-vs-teamtailor" publisher: "Brandwave" --- # Great Place to Work vs Teamtailor: Which is searched more? Is Great Place to Work or Teamtailor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employer branding platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Great Place to Work and Teamtailor - **Competitive set**: Employer branding platforms - **Market**: Global - **Month measured**: Sep 2026 - **Great Place to Work Share of Search**: 2.5% - **Teamtailor Share of Search**: 3.1% ## Is Great Place to Work or Teamtailor more popular in search? - In September 2026, Teamtailor had more branded searches than Great Place to Work among employer branding platforms worldwide. Teamtailor had about 60,700 branded searches, while Great Place to Work had 49,500. Teamtailor made up 3.1% of all employer branding platform searches we track, and Great Place to Work accounted for 2.5%. - The lead changed hands once in the 12 months ending September 2026: Teamtailor took it in December 2025. - Across the 12 months ending September 2026, Great Place to Work’s share of searches among employer branding platforms worldwide moved from 3.1% to 2.5%, and its estimated monthly branded searches moved from 74K to 49.5K. - Across the 12 months ending September 2026, Teamtailor’s share of searches among employer branding platforms worldwide moved from 2.5% to 3.1%, and its estimated monthly branded searches moved from 60.7K to 60.6K. ## Top employer branding platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Teamtailor was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Great Place to Work did not appear in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Glassdoor | 1 of 3 | 1 of 2 | 2 of 5 | | Kununu | 0 of 3 | 0 of 2 | 0 of 5 | | Teamtailor | 3 of 3 | 1 of 2 | 4 of 5 | | Great Place to Work | 0 of 3 | 0 of 2 | 0 of 5 | | Comparably | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about employer branding platforms - Asked ChatGPT "Which employer branding platform should I use?": 1. Teamtailor - Asked ChatGPT "What are the best employer branding platforms?": 1. Teamtailor, 2. Glassdoor - Asked ChatGPT "What's the best employer branding platform for a small HR team?": 1. Teamtailor - Searched Google, AI Overview "employer branding platform": 1. Teamtailor - Searched Google, AI Overview "employer brand software": 1. Glassdoor Not named in any answer: Kununu, Great Place to Work and Comparably. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for employer branding platforms worldwide in September 2026? - In September 2026, Teamtailor gained share of searches among employer branding platforms worldwide, from 2.5% to 3.1%. - Great Place to Work’s share of searches among employer branding platforms worldwide has lost ground for 3 months in a row, from 3% to 2.5% in September 2026. ## Month by month | Month | Great Place to Work estimated searches | Great Place to Work Share of Search | Great Place to Work rank | Teamtailor estimated searches | Teamtailor Share of Search | Teamtailor rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 3.1% | 3 | 60.7K | 2.5% | 4 | | Nov 2025 | 74K | 3.1% | 3 | 60.7K | 2.5% | 4 | | Dec 2025 | 49.5K | 2.5% | 4 | 49.6K | 2.5% | 3 | | Jan 2026 | 60.5K | 2.5% | 4 | 60.6K | 2.5% | 3 | | Feb 2026 | 60.5K | 2.5% | 4 | 60.6K | 2.5% | 3 | | Mar 2026 | 74K | 3% | 4 | 74.2K | 3% | 3 | | Apr 2026 | 60.5K | 2.6% | 4 | 60.7K | 2.6% | 3 | | May 2026 | 60.5K | 3% | 4 | 60.6K | 3% | 3 | | Jun 2026 | 60.5K | 3% | 4 | 60.7K | 3% | 3 | | Jul 2026 | 49.5K | 2.5% | 4 | 49.6K | 2.5% | 3 | | Aug 2026 | 49.5K | 2.5% | 4 | 49.6K | 2.5% | 3 | | Sep 2026 | 49.5K | 2.5% | 4 | 60.6K | 3.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Great Place to Work’s and Teamtailor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Great Place to Work**: Measured on the search term “great place to work”. - **Teamtailor**: Measured on the search terms “teamtailor”, “teamtailor app”, “teamtailor recruiting” and “teamtailor software”, summed into one figure. - [Great Place to Work profile](/demand/global-en/brands/great-place-to-work) - [Teamtailor profile](/demand/global-en/brands/teamtailor) - [All employer branding platforms worldwide](/demand/global-en/categories/employer-branding-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Great Place to Work or Teamtailor more popular in search? In September 2026, Teamtailor had more branded searches than Great Place to Work among employer branding platforms worldwide. Teamtailor had about 60,700 branded searches, while Great Place to Work had 49,500. Teamtailor made up 3.1% of all employer branding platform searches we track, and Great Place to Work accounted for 2.5%. ## Cite this page Brandwave. "Great Place to Work vs Teamtailor: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/great-place-to-work-vs-teamtailor This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/great-place-to-work-vs-teamtailor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.