--- title: "Great Place to Work vs Kununu: Which is more popular by branded search?" description: "Which is more popular in search, Great Place to Work or Kununu? Compare estimated monthly branded-search demand and Share of Search inside the Employer branding platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/great-place-to-work-vs-kununu" publisher: "Brandwave" --- # Great Place to Work vs Kununu: Which is more popular by branded search? Which is more popular in search, Great Place to Work or Kununu? Compare estimated monthly branded-search demand and Share of Search inside the Employer branding platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Great Place to Work and Kununu - **Competitive set**: Employer branding platforms - **Market**: Global - **Month measured**: Aug 2026 - **Great Place to Work Share of Search**: 2.3% - **Kununu Share of Search**: 17.4% ## Which is more popular in search, Great Place to Work or Kununu? - In August 2026, Kununu had more branded searches than Great Place to Work among employer branding platforms worldwide. Kununu was estimated to have 368K branded searches compared to Great Place to Work’s 49.5K, and held a 17.4% Share of Search versus Great Place to Work’s 2.3%. - Kununu was ahead of Great Place to Work in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Great Place to Work’s estimated Share of Search among employer branding platforms worldwide moved from 2.8% to 2.3%, and its estimated monthly branded searches moved from 74K to 49.5K. - Across the 11 months ending August 2026, Kununu’s estimated Share of Search among employer branding platforms worldwide moved from 17.2% to 17.4%, and its estimated monthly branded searches moved from 450K to 368K. ## How did search popularity change for employer branding platforms worldwide in August 2026? - Estimated monthly branded searches for Great Place to Work worldwide fell 33.1% over 11 measured months, from 74K to 49.5K in August 2026. - Estimated monthly branded searches for Kununu worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026. ## Month by month | Month | Great Place to Work estimated searches | Great Place to Work Share of Search | Great Place to Work rank | Kununu estimated searches | Kununu Share of Search | Kununu rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 2.8% | 4 | 450K | 17.2% | 2 | | Nov 2025 | 74K | 2.9% | 4 | 450K | 17.4% | 2 | | Dec 2025 | 49.5K | 2.3% | 4 | 368K | 17.3% | 2 | | Jan 2026 | 60.5K | 2.2% | 4 | 450K | 16.7% | 2 | | Feb 2026 | 60.5K | 2.3% | 4 | 450K | 17.1% | 2 | | Mar 2026 | 74K | 2.8% | 4 | 450K | 16.9% | 2 | | Apr 2026 | 60.5K | 2.4% | 4 | 368K | 14.6% | 2 | | May 2026 | 60.5K | 2.8% | 4 | 368K | 17.2% | 2 | | Jun 2026 | 60.5K | 2.8% | 4 | 368K | 17.2% | 2 | | Jul 2026 | 49.5K | 2.3% | 4 | 368K | 17.4% | 2 | | Aug 2026 | 49.5K | 2.3% | 4 | 368K | 17.4% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Great Place to Work’s and Kununu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Great Place to Work**: Measured on the search term “great place to work”. - **Kununu**: Measured on the search term “kununu”. - [Great Place to Work profile](/demand/global-en/brands/great-place-to-work) - [Kununu profile](/demand/global-en/brands/kununu) - [All employer branding platforms worldwide](/demand/global-en/categories/employer-branding-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Great Place to Work or Kununu? In August 2026, Kununu had more branded searches than Great Place to Work among employer branding platforms worldwide. Kununu was estimated to have 368K branded searches compared to Great Place to Work’s 49.5K, and held a 17.4% Share of Search versus Great Place to Work’s 2.3%. ## Cite this page Brandwave. "Great Place to Work vs Kununu: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/great-place-to-work-vs-kununu This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/great-place-to-work-vs-kununu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.