---
title: "Grays vs TK: Which is more popular by branded search?"
description: "Which is more popular in search, Grays or TK? Compare estimated monthly branded-search demand and Share of Search inside the Hockey stick brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/grays-hockey-vs-tk"
publisher: "Brandwave"
---

# Grays vs TK: Which is more popular by branded search?

Which is more popular in search, Grays or TK? Compare estimated monthly branded-search demand and Share of Search inside the Hockey stick brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Grays and TK
- **Competitive set**: Hockey stick brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Grays Share of Search**: 0.65%
- **TK Share of Search**: 98.3%

## Which is more popular in search, Grays or TK?

- In August 2026, TK had more branded searches than Grays among hockey stick brands worldwide. TK was estimated to have 1M branded searches compared to Grays’ 6.6K, and held a 98.3% Share of Search versus Grays’ 0.65%.
- TK was ahead of Grays in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Grays’ estimated Share of Search among hockey stick brands worldwide held steady at 0.65%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 11 months ending August 2026, TK’s estimated Share of Search among hockey stick brands worldwide moved from 98.1% to 98.3%, and its estimated monthly branded searches held steady at 1M.

## How did search popularity change for hockey stick brands worldwide in August 2026?

- In August 2026, Grays rose from 3rd to 2nd among hockey stick brands worldwide.

## Month by month

| Month | Grays estimated searches | Grays Share of Search | Grays rank | TK estimated searches | TK Share of Search | TK rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.6K | 0.65% | 3 | 1M | 98.1% | 1 |
| Nov 2025 | 6.6K | 0.65% | 3 | 1M | 98.2% | 1 |
| Dec 2025 | 4.4K | 0.43% | 3 | 1M | 97.9% | 1 |
| Jan 2026 | 5.4K | 0.53% | 3 | 1M | 97.4% | 1 |
| Feb 2026 | 6.6K | 0.78% | 3 | 823K | 97.3% | 1 |
| Mar 2026 | 6.6K | 0.64% | 3 | 1M | 97.7% | 1 |
| Apr 2026 | 5.4K | 0.53% | 3 | 1M | 98% | 1 |
| May 2026 | 5.4K | 0.53% | 3 | 1M | 98.1% | 1 |
| Jun 2026 | 6.6K | 0.65% | 3 | 1M | 98.3% | 1 |
| Jul 2026 | 4.4K | 0.43% | 3 | 1M | 98.5% | 1 |
| Aug 2026 | 6.6K | 0.65% | 2 | 1M | 98.3% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Grays’ and TK’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Grays**: Measured on the search term “grays hockey”.
- **TK**: Measured on the search term “tk”.

- [Grays profile](/demand/global-en/brands/grays-hockey)
- [TK profile](/demand/global-en/brands/tk)
- [All hockey stick brands worldwide](/demand/global-en/categories/hockey-stick-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Grays or TK?

In August 2026, TK had more branded searches than Grays among hockey stick brands worldwide. TK was estimated to have 1M branded searches compared to Grays’ 6.6K, and held a 98.3% Share of Search versus Grays’ 0.65%.

## Cite this page

Brandwave. "Grays vs TK: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/grays-hockey-vs-tk

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/grays-hockey-vs-tk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.