---
title: "Grays vs Kookaburra: Which is searched more?"
description: "Which is more popular in search, Grays or Kookaburra? Compare estimated monthly branded-search demand and Share of Search inside the Hockey gear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/grays-hockey-vs-kookaburra"
publisher: "Brandwave"
---

# Grays vs Kookaburra: Which is searched more?

Which is more popular in search, Grays or Kookaburra? Compare estimated monthly branded-search demand and Share of Search inside the Hockey gear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Grays and Kookaburra
- **Competitive set**: Hockey gear brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Grays Share of Search**: 0.86%
- **Kookaburra Share of Search**: 0.41%

## Which is more popular in search, Grays or Kookaburra?

- In September 2026, Grays had more branded searches than Kookaburra among hockey gear brands worldwide. Grays was estimated to have 15.3K branded searches compared to Kookaburra’s 7.3K, and held a 0.86% Share of Search versus Kookaburra’s 0.41%.
- The lead changed hands 2 times in the 12 months ending September 2026: Kookaburra took it in November 2025, Grays took it in August 2026.
- Across the 12 months ending September 2026, Grays’ estimated Share of Search among hockey gear brands worldwide moved from 0.76% to 0.86%, and its estimated monthly branded searches moved from 13.8K to 15.3K.
- Across the 12 months ending September 2026, Kookaburra’s estimated Share of Search among hockey gear brands worldwide moved from 0.6% to 0.41%, and its estimated monthly branded searches moved from 11K to 7.3K.

## How did search popularity change for hockey gear brands worldwide in September 2026?

- Kookaburra’s estimated Share of Search among hockey gear brands worldwide has lost ground for 3 months in a row, from 1.7% to 0.41% in September 2026.
- Estimated monthly branded searches for Grays worldwide rose 11% over 12 measured months, from 13.8K to 15.3K in September 2026.

## Month by month

| Month | Grays estimated searches | Grays Share of Search | Grays rank | Kookaburra estimated searches | Kookaburra Share of Search | Kookaburra rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 13.8K | 0.76% | 4 | 11K | 0.6% | 5 |
| Nov 2025 | 13.7K | 0.91% | 5 | 14.7K | 0.98% | 4 |
| Dec 2025 | 10.1K | 0.66% | 5 | 19.8K | 1.3% | 4 |
| Jan 2026 | 12.3K | 0.67% | 5 | 18K | 0.99% | 4 |
| Feb 2026 | 13.6K | 0.91% | 5 | 21.4K | 1.4% | 4 |
| Mar 2026 | 15.3K | 0.7% | 5 | 34.3K | 1.6% | 4 |
| Apr 2026 | 11.3K | 0.62% | 5 | 24.7K | 1.3% | 4 |
| May 2026 | 12.6K | 0.68% | 5 | 37K | 2% | 4 |
| Jun 2026 | 12.5K | 0.81% | 5 | 26.2K | 1.7% | 4 |
| Jul 2026 | 10.2K | 0.57% | 5 | 18K | 1% | 4 |
| Aug 2026 | 15.3K | 0.84% | 4 | 14.7K | 0.81% | 5 |
| Sep 2026 | 15.3K | 0.86% | 4 | 7.3K | 0.41% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Grays’ and Kookaburra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Grays**: Measured on the search terms “grays hockey”, “grays hockey gear”, “grays hockey stick” and “grays stick”, summed into one figure.
- **Kookaburra**: Measured on the search terms “kookaburra cricket ball” and “kookaburra cricket bat”, summed into one figure.

- [Grays profile](/demand/global-en/brands/grays-hockey)
- [Kookaburra profile](/demand/global-en/brands/kookaburra)
- [All hockey gear brands worldwide](/demand/global-en/categories/hockey-gear-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Grays or Kookaburra?

In September 2026, Grays had more branded searches than Kookaburra among hockey gear brands worldwide. Grays was estimated to have 15.3K branded searches compared to Kookaburra’s 7.3K, and held a 0.86% Share of Search versus Kookaburra’s 0.41%.

## Cite this page

Brandwave. "Grays vs Kookaburra: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/grays-hockey-vs-kookaburra

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/grays-hockey-vs-kookaburra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.