---
title: "Grays vs Gryphon: Which is more popular by branded search?"
description: "Which is more popular in search, Grays or Gryphon? Compare estimated monthly branded-search demand and Share of Search inside the Hockey stick brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/grays-hockey-vs-gryphon"
publisher: "Brandwave"
---

# Grays vs Gryphon: Which is more popular by branded search?

Which is more popular in search, Grays or Gryphon? Compare estimated monthly branded-search demand and Share of Search inside the Hockey stick brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Grays and Gryphon
- **Competitive set**: Hockey stick brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Grays Share of Search**: 0.65%
- **Gryphon Share of Search**: 0.35%

## Which is more popular in search, Grays or Gryphon?

- In August 2026, Grays had more branded searches than Gryphon among hockey stick brands worldwide. Grays was estimated to have 6.6K branded searches compared to Gryphon’s 3.6K, and held a 0.65% Share of Search versus Gryphon’s 0.35%.
- Grays was ahead of Gryphon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Grays’ estimated Share of Search among hockey stick brands worldwide held steady at 0.65%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 11 months ending August 2026, Gryphon’s estimated Share of Search among hockey stick brands worldwide moved from 0.28% to 0.35%, and its estimated monthly branded searches moved from 2.9K to 3.6K.

## How did search popularity change for hockey stick brands worldwide in August 2026?

- In August 2026, Grays rose from 3rd to 2nd among hockey stick brands worldwide.
- Estimated monthly branded searches for Gryphon worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.

## Month by month

| Month | Grays estimated searches | Grays Share of Search | Grays rank | Gryphon estimated searches | Gryphon Share of Search | Gryphon rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.6K | 0.65% | 3 | 2.9K | 0.28% | 4 |
| Nov 2025 | 6.6K | 0.65% | 3 | 2.9K | 0.28% | 4 |
| Dec 2025 | 4.4K | 0.43% | 3 | 1.9K | 0.19% | 4 |
| Jan 2026 | 5.4K | 0.53% | 3 | 2.9K | 0.28% | 4 |
| Feb 2026 | 6.6K | 0.78% | 3 | 3.6K | 0.43% | 4 |
| Mar 2026 | 6.6K | 0.64% | 3 | 4.4K | 0.43% | 4 |
| Apr 2026 | 5.4K | 0.53% | 3 | 2.9K | 0.28% | 4 |
| May 2026 | 5.4K | 0.53% | 3 | 3.6K | 0.35% | 4 |
| Jun 2026 | 6.6K | 0.65% | 3 | 2.9K | 0.29% | 4 |
| Jul 2026 | 4.4K | 0.43% | 3 | 2.4K | 0.24% | 4 |
| Aug 2026 | 6.6K | 0.65% | 2 | 3.6K | 0.35% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Grays’ and Gryphon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Grays**: Measured on the search term “grays hockey”.
- **Gryphon**: Measured on the search term “gryphon hockey”.

- [Grays profile](/demand/global-en/brands/grays-hockey)
- [Gryphon profile](/demand/global-en/brands/gryphon)
- [All hockey stick brands worldwide](/demand/global-en/categories/hockey-stick-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Grays or Gryphon?

In August 2026, Grays had more branded searches than Gryphon among hockey stick brands worldwide. Grays was estimated to have 6.6K branded searches compared to Gryphon’s 3.6K, and held a 0.65% Share of Search versus Gryphon’s 0.35%.

## Cite this page

Brandwave. "Grays vs Gryphon: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/grays-hockey-vs-gryphon

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/grays-hockey-vs-gryphon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.