---
title: "Grayl vs Sawyer: Which is searched more?"
description: "Which is more popular in search, Grayl or Sawyer? Compare estimated monthly branded-search demand and Share of Search inside the Water filters outdoor set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/grayl-vs-sawyer"
publisher: "Brandwave"
---

# Grayl vs Sawyer: Which is searched more?

Which is more popular in search, Grayl or Sawyer? Compare estimated monthly branded-search demand and Share of Search inside the Water filters outdoor set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Grayl and Sawyer
- **Competitive set**: Water filters outdoor
- **Market**: Global
- **Month measured**: Aug 2026
- **Grayl Share of Search**: 7.2%
- **Sawyer Share of Search**: 3.2%

## Which is more popular in search, Grayl or Sawyer?

- In August 2026, Grayl had more branded searches than Sawyer among water filters outdoor worldwide. Grayl was estimated to have 12.1K branded searches compared to Sawyer’s 5.4K, and held a 7.2% Share of Search versus Sawyer’s 3.2%.
- Grayl was ahead of Sawyer in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Grayl’s estimated Share of Search among water filters outdoor worldwide moved from 6.2% to 7.2%, and its estimated monthly branded searches moved from 8.1K to 12.1K.
- Across the 11 months ending August 2026, Sawyer’s estimated Share of Search among water filters outdoor worldwide moved from 2.8% to 3.2%, and its estimated monthly branded searches moved from 3.6K to 5.4K.

## How did search popularity change for water filters outdoor worldwide in August 2026?

- In August 2026, Grayl rose from 3rd to 2nd among water filters outdoor worldwide.
- Estimated monthly branded searches for Sawyer worldwide rose 50% over 11 measured months, from 3.6K to 5.4K in August 2026.

## Month by month

| Month | Grayl estimated searches | Grayl Share of Search | Grayl rank | Sawyer estimated searches | Sawyer Share of Search | Sawyer rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.1K | 6.2% | 3 | 3.6K | 2.8% | 4 |
| Nov 2025 | 9.9K | 7.6% | 2 | 3.6K | 2.7% | 4 |
| Dec 2025 | 9.9K | 7.3% | 2 | 2.9K | 2.1% | 4 |
| Jan 2026 | 9.9K | 7% | 2 | 3.6K | 2.5% | 4 |
| Feb 2026 | 8.1K | 7.2% | 2 | 2.9K | 2.6% | 4 |
| Mar 2026 | 9.9K | 5.2% | 3 | 4.4K | 2.3% | 4 |
| Apr 2026 | 9.9K | 7% | 2 | 4.4K | 3.1% | 4 |
| May 2026 | 14.8K | 9.9% | 2 | 4.4K | 2.9% | 4 |
| Jun 2026 | 9.9K | 7.3% | 2 | 4.4K | 3.2% | 4 |
| Jul 2026 | 9.9K | 7% | 3 | 4.4K | 3.1% | 4 |
| Aug 2026 | 12.1K | 7.2% | 2 | 5.4K | 3.2% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Grayl’s and Sawyer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Grayl**: Measured on the search term “grayl”.
- **Sawyer**: Measured on the search term “sawyer filter”.

- [Grayl profile](/demand/global-en/brands/grayl)
- [Sawyer profile](/demand/global-en/brands/sawyer)
- [All water filters outdoor worldwide](/demand/global-en/categories/water-filters-outdoor): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Grayl or Sawyer?

In August 2026, Grayl had more branded searches than Sawyer among water filters outdoor worldwide. Grayl was estimated to have 12.1K branded searches compared to Sawyer’s 5.4K, and held a 7.2% Share of Search versus Sawyer’s 3.2%.

## Cite this page

Brandwave. "Grayl vs Sawyer: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/grayl-vs-sawyer

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/grayl-vs-sawyer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.