---
title: "Gray-Nicolls vs Readers: Which is searched more?"
description: "Which is more popular in search, Gray-Nicolls or Readers? Compare estimated monthly branded-search demand and Share of Search inside the Cricket balls set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/gray-nicolls-vs-readers-cricket"
publisher: "Brandwave"
---

# Gray-Nicolls vs Readers: Which is searched more?

Which is more popular in search, Gray-Nicolls or Readers? Compare estimated monthly branded-search demand and Share of Search inside the Cricket balls set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gray-Nicolls and Readers
- **Competitive set**: Cricket balls
- **Market**: Global
- **Month measured**: Aug 2026
- **Gray-Nicolls Share of Search**: 22.3%
- **Readers Share of Search**: 0.12%

## Which is more popular in search, Gray-Nicolls or Readers?

- In August 2026, Gray-Nicolls had more branded searches than Readers among cricket balls worldwide. Gray-Nicolls was estimated to have 27.1K branded searches compared to Readers’ 140, and held a 22.3% Share of Search versus Readers’ 0.12%.
- Gray-Nicolls was ahead of Readers in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gray-Nicolls’ estimated Share of Search among cricket balls worldwide moved from 28.6% to 22.3%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 11 months ending August 2026, Readers’ estimated Share of Search among cricket balls worldwide moved from 0.06% to 0.12%, and its estimated monthly branded searches moved from 70 to 140.

## How did search popularity change for cricket balls worldwide in August 2026?

- In August 2026, Gray-Nicolls gained estimated Share of Search among cricket balls worldwide, from 20.4% to 22.3%.
- Estimated monthly branded searches for Readers worldwide rose 100% over 11 measured months, from 70 to 140 in August 2026.

## Month by month

| Month | Gray-Nicolls estimated searches | Gray-Nicolls Share of Search | Gray-Nicolls rank | Readers estimated searches | Readers Share of Search | Readers rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 28.6% | 2 | 70 | 0.06% | 6 |
| Nov 2025 | 40.5K | 28.5% | 2 | 90 | 0.06% | 6 |
| Dec 2025 | 40.5K | 28.4% | 2 | 90 | 0.06% | 6 |
| Jan 2026 | 40.5K | 24.1% | 2 | 110 | 0.07% | 6 |
| Feb 2026 | 40.5K | 30.6% | 2 | 110 | 0.08% | 6 |
| Mar 2026 | 40.5K | 25.1% | 3 | 140 | 0.09% | 6 |
| Apr 2026 | 49.5K | 28.9% | 2 | 260 | 0.15% | 6 |
| May 2026 | 49.5K | 25.2% | 3 | 320 | 0.16% | 6 |
| Jun 2026 | 40.5K | 26.3% | 2 | 210 | 0.14% | 6 |
| Jul 2026 | 27.1K | 20.4% | 2 | 480 | 0.36% | 6 |
| Aug 2026 | 27.1K | 22.3% | 2 | 140 | 0.12% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Gray-Nicolls’ and Readers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gray-Nicolls**: Measured on the search term “gray nicolls”.
- **Readers**: Measured on the search term “readers cricket”.

- [Gray-Nicolls profile](/demand/global-en/brands/gray-nicolls)
- [Readers profile](/demand/global-en/brands/readers-cricket)
- [All cricket balls worldwide](/demand/global-en/categories/cricket-balls): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gray-Nicolls or Readers?

In August 2026, Gray-Nicolls had more branded searches than Readers among cricket balls worldwide. Gray-Nicolls was estimated to have 27.1K branded searches compared to Readers’ 140, and held a 22.3% Share of Search versus Readers’ 0.12%.

## Cite this page

Brandwave. "Gray-Nicolls vs Readers: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/gray-nicolls-vs-readers-cricket

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gray-nicolls-vs-readers-cricket. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.