--- title: "Gray-Nicolls vs MRF: Which is searched more?" description: "Is Gray-Nicolls or MRF more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cricket bat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/gray-nicolls-vs-mrf-cricket" publisher: "Brandwave" --- # Gray-Nicolls vs MRF: Which is searched more? Is Gray-Nicolls or MRF more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cricket bat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gray-Nicolls and MRF - **Competitive set**: Cricket bat brands - **Market**: Global - **Month measured**: Sep 2026 - **Gray-Nicolls Share of Search**: 27.4% - **MRF Share of Search**: 18.3% ## Is Gray-Nicolls or MRF more popular in search? - In September 2026, Gray-Nicolls had more branded searches than MRF among cricket bat brands worldwide. Gray-Nicolls had about 27,100 branded searches, while MRF had 18,100. Gray-Nicolls made up 27.4% of all cricket bat brand searches we track, and MRF accounted for 18.3%. - The lead changed hands 2 times in the 12 months ending September 2026: MRF took it in March 2026, Gray-Nicolls took it in August 2026. - Across the 12 months ending September 2026, Gray-Nicolls’ share of searches among cricket bat brands worldwide moved from 25.6% to 27.4%, and its estimated monthly branded searches moved from 33.1K to 27.1K. - Across the 12 months ending September 2026, MRF’s share of searches among cricket bat brands worldwide moved from 17.2% to 18.3%, and its estimated monthly branded searches moved from 22.2K to 18.1K. ## Top cricket bat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gray-Nicolls appeared in all five answers. MRF was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Gray-Nicolls was listed before MRF in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gray-Nicolls | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Kookaburra | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | SS Cricket | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Gunn & Moore | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | MRF | 5th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about cricket bat brands - Asked ChatGPT "Which cricket bat brand should I buy?": 1. Gray-Nicolls, 2. Kookaburra, 3. SS Cricket - Asked ChatGPT "What are the best cricket bat brands?": 1. Gray-Nicolls, 2. Kookaburra, 3. SS Cricket, 4. MRF, 5. Gunn & Moore - Asked ChatGPT "What's the best cricket bat brand for match batting?": 1. Gray-Nicolls, 2. Kookaburra, 3. SS Cricket - Searched Google, AI Overview "cricket bat brands": 1. Kookaburra, 2. Gunn & Moore, 3. Gray-Nicolls, 4. SS Cricket, 5. MRF - Searched Google, AI Overview "best cricket bat": 1. Gray-Nicolls, 2. Gunn & Moore, 3. Kookaburra Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cricket bat brands worldwide in September 2026? - In September 2026, Gray-Nicolls gained share of searches among cricket bat brands worldwide, from 22.4% to 27.4%. - MRF’s share of searches among cricket bat brands worldwide has lost ground for 3 months in a row, from 28.3% to 18.3% in September 2026. ## Month by month | Month | Gray-Nicolls estimated searches | Gray-Nicolls Share of Search | Gray-Nicolls rank | MRF estimated searches | MRF Share of Search | MRF rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 25.6% | 2 | 22.2K | 17.2% | 3 | | Nov 2025 | 40.5K | 26.3% | 2 | 22.2K | 14.4% | 3 | | Dec 2025 | 40.5K | 23.9% | 2 | 27.1K | 16% | 3 | | Jan 2026 | 40.5K | 23.5% | 2 | 33.1K | 19.2% | 3 | | Feb 2026 | 40.5K | 23% | 2 | 33.1K | 18.8% | 3 | | Mar 2026 | 40.5K | 17.6% | 3 | 49.5K | 21.5% | 2 | | Apr 2026 | 49.5K | 20.7% | 3 | 60.5K | 25.3% | 2 | | May 2026 | 49.5K | 17.6% | 3 | 74K | 26.3% | 2 | | Jun 2026 | 40.5K | 18.9% | 3 | 60.5K | 28.3% | 2 | | Jul 2026 | 27.1K | 19.8% | 3 | 33.1K | 24.1% | 2 | | Aug 2026 | 27.1K | 22.4% | 2 | 22.2K | 18.4% | 3 | | Sep 2026 | 27.1K | 27.4% | 2 | 18.1K | 18.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Gray-Nicolls’ and MRF’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gray-Nicolls**: Measured on the search term “gray nicolls”. - **MRF**: Measured on the search term “mrf bat”. - [Gray-Nicolls profile](/demand/global-en/brands/gray-nicolls) - [MRF profile](/demand/global-en/brands/mrf-cricket) - [All cricket bat brands worldwide](/demand/global-en/categories/cricket-bat-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gray-Nicolls or MRF more popular in search? In September 2026, Gray-Nicolls had more branded searches than MRF among cricket bat brands worldwide. Gray-Nicolls had about 27,100 branded searches, while MRF had 18,100. Gray-Nicolls made up 27.4% of all cricket bat brand searches we track, and MRF accounted for 18.3%. ## Cite this page Brandwave. "Gray-Nicolls vs MRF: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/gray-nicolls-vs-mrf-cricket This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gray-nicolls-vs-mrf-cricket. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.