---
title: "Gravy vs Paddle Retain: Which is more popular by branded search?"
description: "Which is more popular in search, Gravy or Paddle Retain? Compare estimated monthly branded-search demand and Share of Search inside the Subscription payment recovery platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/gravy-payments-vs-paddle-retain"
publisher: "Brandwave"
---

# Gravy vs Paddle Retain: Which is more popular by branded search?

Which is more popular in search, Gravy or Paddle Retain? Compare estimated monthly branded-search demand and Share of Search inside the Subscription payment recovery platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gravy and Paddle Retain
- **Competitive set**: Subscription payment recovery platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Gravy Share of Search**: 0.96%
- **Paddle Retain Share of Search**: 10.6%

## Which is more popular in search, Gravy or Paddle Retain?

- In August 2026, Paddle Retain had more branded searches than Gravy among subscription payment recovery platforms worldwide. Paddle Retain was estimated to have 110 branded searches compared to Gravy’s 10, and held a 10.6% Share of Search versus Gravy’s 0.96%.
- Paddle Retain was ahead of Gravy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gravy’s estimated Share of Search among subscription payment recovery platforms worldwide moved from 1.2% to 0.96%, and its estimated monthly branded searches moved from 20 to 10.
- Across the 11 months ending August 2026, Paddle Retain’s estimated Share of Search among subscription payment recovery platforms worldwide moved from 8.4% to 10.6%, and its estimated monthly branded searches moved from 140 to 110.

## How did search popularity change for subscription payment recovery platforms worldwide in August 2026?

- In August 2026, Paddle Retain lost estimated Share of Search among subscription payment recovery platforms worldwide, from 13.3% to 10.6%.
- Estimated monthly branded searches for Gravy worldwide fell 50% over 11 measured months, from 20 to 10 in August 2026.

## Month by month

| Month | Gravy estimated searches | Gravy Share of Search | Gravy rank | Paddle Retain estimated searches | Paddle Retain Share of Search | Paddle Retain rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 20 | 1.2% | 5 | 140 | 8.4% | 3 |
| Nov 2025 | 20 | 1.5% | 5 | 130 | 9.6% | 3 |
| Dec 2025 | 20 | 1.8% | 5 | 160 | 14.4% | 3 |
| Jan 2026 | 20 | 1.5% | 5 | 160 | 12.1% | 3 |
| Feb 2026 | 20 | 1.4% | 5 | 160 | 11.1% | 3 |
| Mar 2026 | 20 | 1.2% | 5 | 200 | 12.3% | 3 |
| Apr 2026 | 20 | 1.6% | 5 | 140 | 10.9% | 3 |
| May 2026 | 20 | 1.8% | 4 | 130 | 11.8% | 3 |
| Jun 2026 | 20 | 2% | 4 | 120 | 12.1% | 3 |
| Jul 2026 | 10 | 1% | 5 | 130 | 13.3% | 3 |
| Aug 2026 | 10 | 0.96% | 5 | 110 | 10.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Gravy’s and Paddle Retain’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gravy**: Measured on the search terms “gravy payment recovery” and “gravysolutions io”, summed into one figure.
- **Paddle Retain**: Measured on the search terms “paddle retain” and “profitwell retain”, summed into one figure.

- [Gravy profile](/demand/global-en/brands/gravy-payments)
- [Paddle Retain profile](/demand/global-en/brands/paddle-retain)
- [All subscription payment recovery platforms worldwide](/demand/global-en/categories/subscription-payment-recovery-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gravy or Paddle Retain?

In August 2026, Paddle Retain had more branded searches than Gravy among subscription payment recovery platforms worldwide. Paddle Retain was estimated to have 110 branded searches compared to Gravy’s 10, and held a 10.6% Share of Search versus Gravy’s 0.96%.

## Cite this page

Brandwave. "Gravy vs Paddle Retain: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/gravy-payments-vs-paddle-retain

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gravy-payments-vs-paddle-retain. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.