--- title: "Granite Gear vs Gregory: Which is more popular by branded search?" description: "Which is more popular in search, Granite Gear or Gregory? Compare estimated monthly branded-search demand and Share of Search inside the Hiking backpack brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/granite-gear-vs-gregory-backpacks" publisher: "Brandwave" --- # Granite Gear vs Gregory: Which is more popular by branded search? Which is more popular in search, Granite Gear or Gregory? Compare estimated monthly branded-search demand and Share of Search inside the Hiking backpack brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Granite Gear and Gregory - **Competitive set**: Hiking backpack brands - **Market**: Global - **Month measured**: Aug 2026 - **Granite Gear Share of Search**: 4.4% - **Gregory Share of Search**: 16.9% ## Which is more popular in search, Granite Gear or Gregory? - In August 2026, Gregory had more branded searches than Granite Gear among hiking backpack brands worldwide. Gregory was estimated to have 29.2K branded searches compared to Granite Gear’s 7.6K, and held a 16.9% Share of Search versus Granite Gear’s 4.4%. - Gregory was ahead of Granite Gear in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Granite Gear’s estimated Share of Search among hiking backpack brands worldwide moved from 4.3% to 4.4%, and its estimated monthly branded searches moved from 6.3K to 7.6K. - Across the 11 months ending August 2026, Gregory’s estimated Share of Search among hiking backpack brands worldwide moved from 16.1% to 16.9%, and its estimated monthly branded searches moved from 23.7K to 29.2K. ## How did search popularity change for hiking backpack brands worldwide in August 2026? - Estimated monthly branded searches for Gregory worldwide rose 23.2% over 11 measured months, from 23.7K to 29.2K in August 2026. - Estimated monthly branded searches for Granite Gear worldwide rose 20.9% over 11 measured months, from 6.3K to 7.6K in August 2026. ## Month by month | Month | Granite Gear estimated searches | Granite Gear Share of Search | Granite Gear rank | Gregory estimated searches | Gregory Share of Search | Gregory rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.3K | 4.3% | 5 | 23.7K | 16.1% | 2 | | Nov 2025 | 6.3K | 4.1% | 5 | 23.4K | 15.1% | 2 | | Dec 2025 | 5.3K | 4% | 5 | 19.2K | 14.5% | 3 | | Jan 2026 | 6.4K | 4.1% | 5 | 24.8K | 16% | 2 | | Feb 2026 | 6.4K | 4.4% | 5 | 25.2K | 17.1% | 2 | | Mar 2026 | 11.6K | 7.1% | 5 | 24K | 14.7% | 3 | | Apr 2026 | 7.6K | 4.8% | 5 | 23.7K | 15% | 3 | | May 2026 | 9.4K | 5.5% | 5 | 28.9K | 16.7% | 3 | | Jun 2026 | 7.6K | 4.7% | 5 | 24K | 14.8% | 3 | | Jul 2026 | 7.6K | 4.4% | 5 | 28.9K | 16.7% | 2 | | Aug 2026 | 7.6K | 4.4% | 5 | 29.2K | 16.9% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Granite Gear’s and Gregory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Granite Gear**: Measured on the search terms “granite gear”, “granite gear backpack”, “granite gear hiking backpack”, “granitegear” and “granitegear com”, summed into one figure. - **Gregory**: Measured on the search terms “gregory backpack”, “gregory com” and “gregory hiking backpack”, summed into one figure. - [Granite Gear profile](/demand/global-en/brands/granite-gear) - [Gregory profile](/demand/global-en/brands/gregory-backpacks) - [All hiking backpack brands worldwide](/demand/global-en/categories/hiking-backpack-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Granite Gear or Gregory? In August 2026, Gregory had more branded searches than Granite Gear among hiking backpack brands worldwide. Gregory was estimated to have 29.2K branded searches compared to Granite Gear’s 7.6K, and held a 16.9% Share of Search versus Granite Gear’s 4.4%. ## Cite this page Brandwave. "Granite Gear vs Gregory: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/granite-gear-vs-gregory-backpacks This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/granite-gear-vs-gregory-backpacks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.