---
title: "GrandeLASH vs The Ordinary: Which is searched more?"
description: "Is GrandeLASH or The Ordinary more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lash serum brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/grandelash-vs-the-ordinary-skincare"
publisher: "Brandwave"
---

# GrandeLASH vs The Ordinary: Which is searched more?

Is GrandeLASH or The Ordinary more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lash serum brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: GrandeLASH and The Ordinary
- **Competitive set**: Lash serum brands
- **Market**: Global
- **Month measured**: Sep 2026
- **GrandeLASH Share of Search**: 13.7%
- **The Ordinary Share of Search**: 9.2%

## Is GrandeLASH or The Ordinary more popular in search?

- In September 2026, GrandeLASH had more branded searches than The Ordinary among lash serum brands worldwide. GrandeLASH had about 49,500 branded searches, while The Ordinary had 33,100. GrandeLASH made up 13.7% of all lash serum brand searches we track, and The Ordinary accounted for 9.2%.
- GrandeLASH was ahead of The Ordinary in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GrandeLASH’s share of searches among lash serum brands worldwide moved from 14.9% to 13.7%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, The Ordinary’s share of searches among lash serum brands worldwide moved from 8.1% to 9.2%, and its estimated monthly branded searches held steady at 33.1K.

## Top lash serum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GrandeLASH appeared in all five answers. The Ordinary was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. GrandeLASH was listed before The Ordinary in two out of three answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| The Ordinary | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| RevitaLash | 2nd | 1 of 3 | 1 of 2 | 2 of 5 |
| GrandeLASH | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Vegamour | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Latisse | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Olaplex | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Babe Lash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Xlash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| RapidLash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Neulash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Lashfood | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about lash serum brands

- Asked ChatGPT "Which lash serum brand should I buy?": 1. The Ordinary, 2. GrandeLASH, 3. Latisse
- Asked ChatGPT "What are the best lash serum brands?": 1. The Ordinary, 2. Vegamour, 3. Olaplex, 4. RevitaLash, 5. Latisse, 6. GrandeLASH
- Asked ChatGPT "What's the best lash serum brand for sensitive eyes?": 1. GrandeLASH, 2. The Ordinary, 3. Olaplex
- Searched Google, AI Overview "lash serum": 1. The Ordinary, 2. GrandeLASH
- Searched Google, AI Overview "eyelash growth serum": 1. RevitaLash, 2. Latisse, 3. Vegamour, 4. GrandeLASH

Not named in any answer: Babe Lash, Xlash, RapidLash, Neulash and Lashfood.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026.

## How did search popularity change for lash serum brands worldwide in September 2026?

- In September 2026, GrandeLASH gained share of searches among lash serum brands worldwide, from 12.9% to 13.7%.
- In September 2026, The Ordinary gained share of searches among lash serum brands worldwide, from 8.6% to 9.2%.

## Month by month

| Month | GrandeLASH estimated searches | GrandeLASH Share of Search | GrandeLASH rank | The Ordinary estimated searches | The Ordinary Share of Search | The Ordinary rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 14.9% | 4 | 33.1K | 8.1% | 5 |
| Nov 2025 | 74K | 15.1% | 3 | 33.1K | 6.8% | 6 |
| Dec 2025 | 60.5K | 13.1% | 4 | 33.1K | 7.2% | 5 |
| Jan 2026 | 60.5K | 13.9% | 4 | 33.1K | 7.6% | 5 |
| Feb 2026 | 49.5K | 12.7% | 4 | 27.1K | 6.9% | 5 |
| Mar 2026 | 60.5K | 14.2% | 4 | 27.1K | 6.3% | 6 |
| Apr 2026 | 49.5K | 13.7% | 4 | 27.1K | 7.5% | 5 |
| May 2026 | 49.5K | 13.6% | 4 | 27.1K | 7.4% | 6 |
| Jun 2026 | 40.5K | 12% | 4 | 22.2K | 6.6% | 5 |
| Jul 2026 | 49.5K | 13.5% | 4 | 27.1K | 7.4% | 5 |
| Aug 2026 | 49.5K | 12.9% | 4 | 33.1K | 8.6% | 5 |
| Sep 2026 | 49.5K | 13.7% | 4 | 33.1K | 9.2% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using GrandeLASH’s and The Ordinary’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **GrandeLASH**: Measured on the search term “grandelash”.
- **The Ordinary**: Measured on the search term “the ordinary lash serum”.

- [GrandeLASH profile](/demand/global-en/brands/grandelash)
- [The Ordinary profile](/demand/global-en/brands/the-ordinary-skincare)
- [All lash serum brands worldwide](/demand/global-en/categories/lash-serum-brands): The set both shares are measured inside, 11 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is GrandeLASH or The Ordinary more popular in search?

In September 2026, GrandeLASH had more branded searches than The Ordinary among lash serum brands worldwide. GrandeLASH had about 49,500 branded searches, while The Ordinary had 33,100. GrandeLASH made up 13.7% of all lash serum brand searches we track, and The Ordinary accounted for 9.2%.

## Cite this page

Brandwave. "GrandeLASH vs The Ordinary: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/grandelash-vs-the-ordinary-skincare

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/grandelash-vs-the-ordinary-skincare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
