--- title: "Grammarly vs Turnitin: Which is searched more?" description: "Is Grammarly or Turnitin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plagiarism checkers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/grammarly-vs-turnitin" publisher: "Brandwave" --- # Grammarly vs Turnitin: Which is searched more? Is Grammarly or Turnitin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plagiarism checkers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Grammarly and Turnitin - **Competitive set**: Plagiarism checkers - **Market**: Global - **Month measured**: Sep 2026 - **Grammarly Share of Search**: 61.8% - **Turnitin Share of Search**: 27.7% ## Is Grammarly or Turnitin more popular in search? - In September 2026, Grammarly had more branded searches than Turnitin among plagiarism checkers worldwide. Grammarly had about 5 million branded searches, while Turnitin had 2.2 million. Grammarly made up 61.8% of all plagiarism checker searches we track, and Turnitin accounted for 27.7%. - Grammarly was ahead of Turnitin in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Grammarly’s share of searches among plagiarism checkers worldwide moved from 64.4% to 61.8%, and its estimated monthly branded searches moved from 7.5M to 5M. - Across the 12 months ending September 2026, Turnitin’s share of searches among plagiarism checkers worldwide moved from 23.6% to 27.7%, and its estimated monthly branded searches moved from 2.7M to 2.2M. ## Top plagiarism checkers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Grammarly was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Turnitin was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Turnitin was listed before Grammarly in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Scribbr | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Grammarly | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Quetext | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Copyleaks | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Turnitin | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | PlagScan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Unicheck | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about plagiarism checkers - Asked ChatGPT "Which plagiarism checker should I use?": 1. Scribbr, 2. Turnitin, 3. Copyleaks, 4. Quetext, 5. Grammarly - Asked ChatGPT "What are the best plagiarism checkers?": 1. Scribbr, 2. Turnitin, 3. Copyleaks, 4. Quetext, 5. Grammarly - Asked ChatGPT "What's the best plagiarism checker for copy checking?": 1. Copyleaks, 2. Quetext, 3. Turnitin, 4. Scribbr - Searched Google, AI Overview "plagiarism checkers": 1. Grammarly, 2. Quetext, 3. Scribbr - Searched Google, AI Overview "ai plagiarism checker": 1. Grammarly, 2. Scribbr Not named in any answer: PlagScan and Unicheck. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for plagiarism checkers worldwide in September 2026? - In September 2026, Turnitin gained share of searches among plagiarism checkers worldwide, from 24.2% to 27.7%. - In September 2026, Grammarly lost share of searches among plagiarism checkers worldwide, from 65.9% to 61.8%. ## Month by month | Month | Grammarly estimated searches | Grammarly Share of Search | Grammarly rank | Turnitin estimated searches | Turnitin Share of Search | Turnitin rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.5M | 64.4% | 1 | 2.7M | 23.6% | 2 | | Nov 2025 | 6.1M | 57.2% | 1 | 3.4M | 31.3% | 2 | | Dec 2025 | 5M | 61% | 1 | 2.2M | 27.3% | 2 | | Jan 2026 | 5M | 64.3% | 1 | 1.8M | 23.5% | 2 | | Feb 2026 | 6.1M | 68.5% | 1 | 1.8M | 20.5% | 2 | | Mar 2026 | 6.1M | 64.1% | 1 | 2.2M | 23.4% | 2 | | Apr 2026 | 6.1M | 61.3% | 1 | 2.7M | 27.4% | 2 | | May 2026 | 5M | 56.8% | 1 | 2.7M | 31.1% | 2 | | Jun 2026 | 3.4M | 52.8% | 1 | 2.2M | 35.3% | 2 | | Jul 2026 | 3.4M | 62.1% | 1 | 1.5M | 27.8% | 2 | | Aug 2026 | 4.1M | 65.9% | 1 | 1.5M | 24.2% | 2 | | Sep 2026 | 5M | 61.8% | 1 | 2.2M | 27.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Grammarly’s and Turnitin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Grammarly**: Measured on the search term “grammarly”. - **Turnitin**: Measured on the search term “turnitin”. - [Grammarly profile](/demand/global-en/brands/grammarly) - [Turnitin profile](/demand/global-en/brands/turnitin) - [All plagiarism checkers worldwide](/demand/global-en/categories/plagiarism-checkers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Grammarly or Turnitin more popular in search? In September 2026, Grammarly had more branded searches than Turnitin among plagiarism checkers worldwide. Grammarly had about 5 million branded searches, while Turnitin had 2.2 million. Grammarly made up 61.8% of all plagiarism checker searches we track, and Turnitin accounted for 27.7%. ## Cite this page Brandwave. "Grammarly vs Turnitin: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/grammarly-vs-turnitin This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/grammarly-vs-turnitin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.