--- title: "Graham & Brown vs Spoonflower: Which is searched more?" description: "Is Graham & Brown or Spoonflower more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wallpaper set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/graham-brown-vs-spoonflower" publisher: "Brandwave" --- # Graham & Brown vs Spoonflower: Which is searched more? Is Graham & Brown or Spoonflower more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wallpaper set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Graham & Brown and Spoonflower - **Competitive set**: Wallpaper - **Market**: Global - **Month measured**: Sep 2026 - **Graham & Brown Share of Search**: 2.6% - **Spoonflower Share of Search**: 21.1% ## Is Graham & Brown or Spoonflower more popular in search? - In September 2026, Spoonflower had more branded searches than Graham & Brown among wallpaper worldwide. Spoonflower had about 110,000 branded searches, while Graham & Brown had 13,500. Spoonflower made up 21.1% of all wallpaper searches we track, and Graham & Brown accounted for 2.6%. - Spoonflower was ahead of Graham & Brown in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Graham & Brown’s share of searches among wallpaper worldwide moved from 3.3% to 2.6%, and its estimated monthly branded searches moved from 19.2K to 13.5K. - Across the 12 months ending September 2026, Spoonflower’s share of searches among wallpaper worldwide moved from 19% to 21.1%, and its estimated monthly branded searches held steady at 110K. ## Top wallpaper in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Spoonflower was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Graham & Brown was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Farrow & Ball | 0 of 3 | 0 of 2 | 0 of 5 | | Spoonflower | 1 of 3 | 2 of 2 | 3 of 5 | | Sanderson | 0 of 3 | 0 of 2 | 0 of 5 | | Graham & Brown | 1 of 3 | 0 of 2 | 1 of 5 | | Cole & Son | 1 of 3 | 0 of 2 | 1 of 5 | | Arthouse | 0 of 3 | 0 of 2 | 0 of 5 | | Superfresco | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about wallpaper - Asked ChatGPT "Which wallpaper should I buy?": named none of the brands we track - Asked ChatGPT "What are the best wallpaper brands?": 1. Cole & Son, 2. Graham & Brown, 3. Spoonflower - Asked ChatGPT "What's the best wallpaper for bedrooms?": named none of the brands we track - Searched Google, AI Overview "wallpaper": 1. Spoonflower - Searched Google, AI Overview "peel and stick wallpaper": 1. Spoonflower Not named in any answer: Farrow & Ball, Sanderson, Arthouse and Superfresco. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for wallpaper worldwide in September 2026? - In September 2026, Spoonflower lost share of searches among wallpaper worldwide, from 22.2% to 21.1%. - Estimated monthly branded searches for Graham & Brown worldwide fell 29.7% over 12 measured months, from 19.2K to 13.5K in September 2026. ## Month by month | Month | Graham & Brown estimated searches | Graham & Brown Share of Search | Graham & Brown rank | Spoonflower estimated searches | Spoonflower Share of Search | Spoonflower rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 19.2K | 3.3% | 4 | 110K | 19% | 2 | | Nov 2025 | 26.9K | 5.3% | 4 | 110K | 21.8% | 2 | | Dec 2025 | 13.5K | 3.6% | 4 | 90.5K | 24.1% | 2 | | Jan 2026 | 20.2K | 3.3% | 4 | 135K | 22.1% | 2 | | Feb 2026 | 15.7K | 3.1% | 4 | 110K | 21.8% | 2 | | Mar 2026 | 15.7K | 3% | 4 | 135K | 25.5% | 2 | | Apr 2026 | 13.5K | 2.6% | 4 | 135K | 25.7% | 2 | | May 2026 | 13.5K | 3.1% | 4 | 110K | 24.9% | 2 | | Jun 2026 | 13.5K | 3.1% | 4 | 110K | 25.5% | 2 | | Jul 2026 | 11K | 2.5% | 4 | 110K | 25.1% | 2 | | Aug 2026 | 13.5K | 2.7% | 4 | 110K | 22.2% | 2 | | Sep 2026 | 13.5K | 2.6% | 4 | 110K | 21.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Graham & Brown’s and Spoonflower’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Graham & Brown**: Measured on the search terms “graham and brown” and “graham brown”, summed into one figure. - **Spoonflower**: Measured on the search term “spoonflower”. - [Graham & Brown profile](/demand/global-en/brands/graham-brown) - [Spoonflower profile](/demand/global-en/brands/spoonflower) - [All wallpaper worldwide](/demand/global-en/categories/wallpaper): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Graham & Brown or Spoonflower more popular in search? In September 2026, Spoonflower had more branded searches than Graham & Brown among wallpaper worldwide. Spoonflower had about 110,000 branded searches, while Graham & Brown had 13,500. Spoonflower made up 21.1% of all wallpaper searches we track, and Graham & Brown accounted for 2.6%. ## Cite this page Brandwave. "Graham & Brown vs Spoonflower: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/graham-brown-vs-spoonflower This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/graham-brown-vs-spoonflower. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.