--- title: "Grady-White vs MasterCraft: Which is searched more?" description: "Is Grady-White or MasterCraft more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/grady-white-vs-mastercraft" publisher: "Brandwave" --- # Grady-White vs MasterCraft: Which is searched more? Is Grady-White or MasterCraft more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Grady-White and MasterCraft - **Competitive set**: Boat brands - **Market**: Global - **Month measured**: Sep 2026 - **Grady-White Share of Search**: 6.7% - **MasterCraft Share of Search**: 5.5% ## Is Grady-White or MasterCraft more popular in search? - In September 2026, Grady-White had more branded searches than MasterCraft among boat brands worldwide. Grady-White had about 14,800 branded searches, while MasterCraft had 12,100. Grady-White made up 6.7% of all boat brand searches we track, and MasterCraft accounted for 5.5%. - The lead changed hands 2 times in the 12 months ending September 2026: MasterCraft took it in June 2026, Grady-White took it in August 2026. - Across the 12 months ending September 2026, Grady-White’s share of searches among boat brands worldwide moved from 6.5% to 6.7%, and its estimated monthly branded searches moved from 12.1K to 14.8K. - Across the 12 months ending September 2026, MasterCraft’s share of searches among boat brands worldwide moved from 5.3% to 5.5%, and its estimated monthly branded searches moved from 9.9K to 12.1K. ## Top boat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Grady-White was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. MasterCraft was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Grady-White was listed before MasterCraft in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Boston Whaler | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Grady-White | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Bennington | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Yellowfin | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Robalo | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Sea Ray | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Barletta | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Malibu | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | MasterCraft | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Nautique | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Bayliner | 11th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about boat brands - Asked ChatGPT "Which boat brand should I buy?": 1. Bennington, 2. Boston Whaler, 3. Grady-White - Asked ChatGPT "What are the best boat brands?": 1. Boston Whaler, 2. Grady-White, 3. Robalo, 4. Sea Ray, 5. Yellowfin, 6. Bennington, 7. Barletta, 8. Nautique, 9. MasterCraft, 10. Malibu, 11. Bayliner - Asked ChatGPT "What's the best boat brand for family boating?": 1. Boston Whaler, 2. Sea Ray, 3. Bennington - Searched Google, AI Overview "boat brands": 1. Boston Whaler, 2. Grady-White, 3. Yellowfin, 4. Robalo, 5. Bennington, 6. Barletta, 7. Malibu, 8. MasterCraft, 9. Nautique, 10. Sea Ray - Searched Google, AI Overview "fishing boat brands": 1. Boston Whaler, 2. Grady-White, 3. Yellowfin Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for boat brands worldwide in September 2026? - In September 2026, Bayliner overtook Grady-White to rank 4th among boat brands worldwide, with 6.7% of the searches. - In September 2026, Grady-White lost share of searches among boat brands worldwide, from 7.5% to 6.7%. - In September 2026, MasterCraft lost share of searches among boat brands worldwide, from 6.2% to 5.5%. ## Month by month | Month | Grady-White estimated searches | Grady-White Share of Search | Grady-White rank | MasterCraft estimated searches | MasterCraft Share of Search | MasterCraft rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 6.5% | 5 | 9.9K | 5.3% | 7 | | Nov 2025 | 9.9K | 6.6% | 5 | 6.6K | 4.4% | 6 | | Dec 2025 | 12.1K | 8% | 4 | 6.6K | 4.4% | 6 | | Jan 2026 | 12.1K | 6.1% | 5 | 9.9K | 5% | 7 | | Feb 2026 | 12.1K | 6.4% | 5 | 9.9K | 5.2% | 7 | | Mar 2026 | 14.8K | 6.2% | 6 | 9.9K | 4.1% | 9 | | Apr 2026 | 14.8K | 6.3% | 5 | 14.8K | 6.3% | 6 | | May 2026 | 18.1K | 5.7% | 6 | 18.1K | 5.7% | 7 | | Jun 2026 | 22.2K | 6.1% | 7 | 27.1K | 7.4% | 5 | | Jul 2026 | 33.1K | 7.3% | 5 | 33.1K | 7.3% | 6 | | Aug 2026 | 27.1K | 7.5% | 4 | 22.2K | 6.2% | 6 | | Sep 2026 | 14.8K | 6.7% | 5 | 12.1K | 5.5% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Grady-White’s and MasterCraft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Grady-White**: Measured on the search term “grady white”. - **MasterCraft**: Measured on the search term “mastercraft boats”. - [Grady-White profile](/demand/global-en/brands/grady-white) - [MasterCraft profile](/demand/global-en/brands/mastercraft) - [All boat brands worldwide](/demand/global-en/categories/boat-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Grady-White or MasterCraft more popular in search? In September 2026, Grady-White had more branded searches than MasterCraft among boat brands worldwide. Grady-White had about 14,800 branded searches, while MasterCraft had 12,100. Grady-White made up 6.7% of all boat brand searches we track, and MasterCraft accounted for 5.5%. ## Cite this page Brandwave. "Grady-White vs MasterCraft: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/grady-white-vs-mastercraft This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/grady-white-vs-mastercraft. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.