---
title: "Graco vs Summer Infant: Which is searched more?"
description: "Which is more popular in search, Graco or Summer Infant? Compare estimated monthly branded-search demand and Share of Search inside the Baby playpens set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/graco-vs-summer-infant"
publisher: "Brandwave"
---

# Graco vs Summer Infant: Which is searched more?

Which is more popular in search, Graco or Summer Infant? Compare estimated monthly branded-search demand and Share of Search inside the Baby playpens set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Graco and Summer Infant
- **Competitive set**: Baby playpens
- **Market**: Global
- **Month measured**: Aug 2026
- **Graco Share of Search**: 22.7%
- **Summer Infant Share of Search**: 0.33%

## Which is more popular in search, Graco or Summer Infant?

- In August 2026, Graco had more branded searches than Summer Infant among baby playpens worldwide. Graco was estimated to have 110K branded searches compared to Summer Infant’s 1.6K, and held a 22.7% Share of Search versus Summer Infant’s 0.33%.
- Graco was ahead of Summer Infant in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Graco’s estimated Share of Search among baby playpens worldwide moved from 22.8% to 22.7%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 11 months ending August 2026, Summer Infant’s estimated Share of Search among baby playpens worldwide moved from 0.32% to 0.33%, and its estimated monthly branded searches moved from 1.9K to 1.6K.

## How did search popularity change for baby playpens worldwide in August 2026?

- Estimated monthly branded searches for Graco worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
- Estimated monthly branded searches for Summer Infant worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

## Month by month

| Month | Graco estimated searches | Graco Share of Search | Graco rank | Summer Infant estimated searches | Summer Infant Share of Search | Summer Infant rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 22.8% | 2 | 1.9K | 0.32% | 4 |
| Nov 2025 | 135K | 22.8% | 2 | 1.9K | 0.32% | 4 |
| Dec 2025 | 110K | 19.4% | 2 | 1.9K | 0.34% | 4 |
| Jan 2026 | 135K | 22.8% | 2 | 2.4K | 0.41% | 4 |
| Feb 2026 | 110K | 22.7% | 2 | 1.9K | 0.39% | 4 |
| Mar 2026 | 135K | 26.5% | 2 | 2.4K | 0.47% | 4 |
| Apr 2026 | 135K | 26.5% | 2 | 2.4K | 0.47% | 4 |
| May 2026 | 110K | 22.7% | 2 | 1.9K | 0.39% | 4 |
| Jun 2026 | 110K | 22.7% | 2 | 1.9K | 0.39% | 4 |
| Jul 2026 | 110K | 22.7% | 2 | 1.9K | 0.39% | 4 |
| Aug 2026 | 110K | 22.7% | 2 | 1.6K | 0.33% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Graco’s and Summer Infant’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Graco**: Measured on the search term “graco”.
- **Summer Infant**: Measured on the search term “summer infant”.

- [Graco profile](/demand/global-en/brands/graco)
- [Summer Infant profile](/demand/global-en/brands/summer-infant)
- [All baby playpens worldwide](/demand/global-en/categories/baby-playpens): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Graco or Summer Infant?

In August 2026, Graco had more branded searches than Summer Infant among baby playpens worldwide. Graco was estimated to have 110K branded searches compared to Summer Infant’s 1.6K, and held a 22.7% Share of Search versus Summer Infant’s 0.33%.

## Cite this page

Brandwave. "Graco vs Summer Infant: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/graco-vs-summer-infant

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/graco-vs-summer-infant. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.