--- title: "Graco vs Silver Cross: Which is searched more?" description: "Is Graco or Silver Cross more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pram and stroller brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/graco-vs-silver-cross" publisher: "Brandwave" --- # Graco vs Silver Cross: Which is searched more? Is Graco or Silver Cross more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pram and stroller brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Graco and Silver Cross - **Competitive set**: Pram and stroller brands - **Market**: Global - **Month measured**: Sep 2026 - **Graco Share of Search**: 5.2% - **Silver Cross Share of Search**: 5.7% ## Is Graco or Silver Cross more popular in search? - In September 2026, Silver Cross had more branded searches than Graco among pram and stroller brands worldwide. Silver Cross had about 121,000 branded searches, while Graco had 110,000. Silver Cross made up 5.7% of all pram and stroller brand searches we track, and Graco accounted for 5.2%. - The lead changed hands once in the 12 months ending September 2026: Silver Cross took it in May 2026. - Across the 12 months ending September 2026, Graco’s share of searches among pram and stroller brands worldwide moved from 6.3% to 5.2%, and its estimated monthly branded searches moved from 135K to 110K. - Across the 12 months ending September 2026, Silver Cross’ share of searches among pram and stroller brands worldwide moved from 5.1% to 5.7%, and its estimated monthly branded searches moved from 109K to 121K. ## Top pram and stroller brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Graco was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Silver Cross was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Graco was listed before Silver Cross in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | UPPAbaby | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bugaboo | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Nuna | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Baby Jogger | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Cybex | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Graco | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Silver Cross | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Chicco | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Joolz | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Mountain Buggy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Phil & Teds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pram and stroller brands - Asked ChatGPT "Which pram or stroller brand should I buy?": 1. Bugaboo, 2. UPPAbaby, 3. Nuna, 4. Baby Jogger, 5. Graco - Asked ChatGPT "What are the best pram and stroller brands?": 1. UPPAbaby, 2. Bugaboo, 3. Nuna, 4. Cybex, 5. Silver Cross, 6. Baby Jogger, 7. Graco, 8. Chicco - Asked ChatGPT "What's the best pram or stroller brand for everyday outings?": 1. UPPAbaby, 2. Bugaboo, 3. Nuna, 4. Baby Jogger, 5. Chicco, 6. Graco - Searched Google, AI Overview "lightweight stroller": 1. Cybex, 2. UPPAbaby - Searched Google, AI Overview "best stroller brand": 1. UPPAbaby, 2. Bugaboo, 3. Nuna, 4. Joolz Not named in any answer: Mountain Buggy and Phil & Teds. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for pram and stroller brands worldwide in September 2026? - Estimated monthly branded searches for Silver Cross worldwide rose 11.4% over 12 measured months, from 109K to 121K in September 2026. - Estimated monthly branded searches for Graco worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026. ## Month by month | Month | Graco estimated searches | Graco Share of Search | Graco rank | Silver Cross estimated searches | Silver Cross Share of Search | Silver Cross rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 6.3% | 6 | 109K | 5.1% | 7 | | Nov 2025 | 135K | 5.6% | 6 | 110K | 4.5% | 7 | | Dec 2025 | 110K | 5.9% | 6 | 102K | 5.5% | 7 | | Jan 2026 | 135K | 6% | 6 | 123K | 5.5% | 7 | | Feb 2026 | 110K | 5.9% | 6 | 108K | 5.8% | 7 | | Mar 2026 | 135K | 6% | 6 | 115K | 5.1% | 7 | | Apr 2026 | 135K | 6% | 6 | 115K | 5.1% | 7 | | May 2026 | 110K | 5% | 7 | 115K | 5.3% | 6 | | Jun 2026 | 110K | 5.3% | 7 | 114K | 5.5% | 6 | | Jul 2026 | 110K | 5.3% | 7 | 121K | 5.8% | 6 | | Aug 2026 | 110K | 5% | 7 | 131K | 6% | 6 | | Sep 2026 | 110K | 5.2% | 7 | 121K | 5.7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Graco’s and Silver Cross’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Graco**: Measured on the search term “graco”. - **Silver Cross**: Measured on the search terms “silver cross”, “silver cross pushchair”, “silver cross reef” and “silver cross stroller”, summed into one figure. - [Graco profile](/demand/global-en/brands/graco) - [Silver Cross profile](/demand/global-en/brands/silver-cross) - [All pram and stroller brands worldwide](/demand/global-en/categories/pram-and-stroller-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Graco or Silver Cross more popular in search? In September 2026, Silver Cross had more branded searches than Graco among pram and stroller brands worldwide. Silver Cross had about 121,000 branded searches, while Graco had 110,000. Silver Cross made up 5.7% of all pram and stroller brand searches we track, and Graco accounted for 5.2%. ## Cite this page Brandwave. "Graco vs Silver Cross: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/graco-vs-silver-cross This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/graco-vs-silver-cross. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.