--- title: "Graco vs Phil & Teds: Which is searched more?" description: "Is Graco or Phil & Teds more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pram and stroller brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/graco-vs-phil-and-teds" publisher: "Brandwave" --- # Graco vs Phil & Teds: Which is searched more? Is Graco or Phil & Teds more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pram and stroller brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Graco and Phil & Teds - **Competitive set**: Pram and stroller brands - **Market**: Global - **Month measured**: Sep 2026 - **Graco Share of Search**: 5.2% - **Phil & Teds Share of Search**: 0.21% ## Is Graco or Phil & Teds more popular in search? - In September 2026, Graco had more branded searches than Phil & Teds among pram and stroller brands worldwide. Graco had about 110,000 branded searches, while Phil & Teds had 4,400. Graco made up 5.2% of all pram and stroller brand searches we track, and Phil & Teds accounted for 0.21%. - Graco was ahead of Phil & Teds in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Graco’s share of searches among pram and stroller brands worldwide moved from 6.3% to 5.2%, and its estimated monthly branded searches moved from 135K to 110K. - Across the 12 months ending September 2026, Phil & Teds’ share of searches among pram and stroller brands worldwide moved from 0.2% to 0.21%, and its estimated monthly branded searches held steady at 4.4K. ## Top pram and stroller brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Graco was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Phil & Teds did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | UPPAbaby | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bugaboo | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Nuna | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Baby Jogger | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Cybex | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Graco | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Silver Cross | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Chicco | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Joolz | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Mountain Buggy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Phil & Teds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pram and stroller brands - Asked ChatGPT "Which pram or stroller brand should I buy?": 1. Bugaboo, 2. UPPAbaby, 3. Nuna, 4. Baby Jogger, 5. Graco - Asked ChatGPT "What are the best pram and stroller brands?": 1. UPPAbaby, 2. Bugaboo, 3. Nuna, 4. Cybex, 5. Silver Cross, 6. Baby Jogger, 7. Graco, 8. Chicco - Asked ChatGPT "What's the best pram or stroller brand for everyday outings?": 1. UPPAbaby, 2. Bugaboo, 3. Nuna, 4. Baby Jogger, 5. Chicco, 6. Graco - Searched Google, AI Overview "lightweight stroller": 1. Cybex, 2. UPPAbaby - Searched Google, AI Overview "best stroller brand": 1. UPPAbaby, 2. Bugaboo, 3. Nuna, 4. Joolz Not named in any answer: Mountain Buggy and Phil & Teds. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for pram and stroller brands worldwide in September 2026? - Estimated monthly branded searches for Graco worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026. ## Month by month | Month | Graco estimated searches | Graco Share of Search | Graco rank | Phil & Teds estimated searches | Phil & Teds Share of Search | Phil & Teds rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 6.3% | 6 | 4.4K | 0.2% | 11 | | Nov 2025 | 135K | 5.6% | 6 | 4.4K | 0.18% | 11 | | Dec 2025 | 110K | 5.9% | 6 | 3.6K | 0.19% | 11 | | Jan 2026 | 135K | 6% | 6 | 4.4K | 0.2% | 11 | | Feb 2026 | 110K | 5.9% | 6 | 3.6K | 0.19% | 11 | | Mar 2026 | 135K | 6% | 6 | 4.4K | 0.2% | 11 | | Apr 2026 | 135K | 6% | 6 | 3.6K | 0.16% | 11 | | May 2026 | 110K | 5% | 7 | 3.6K | 0.16% | 11 | | Jun 2026 | 110K | 5.3% | 7 | 3.6K | 0.17% | 11 | | Jul 2026 | 110K | 5.3% | 7 | 3.6K | 0.17% | 11 | | Aug 2026 | 110K | 5% | 7 | 3.6K | 0.16% | 11 | | Sep 2026 | 110K | 5.2% | 7 | 4.4K | 0.21% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Graco’s and Phil & Teds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Graco**: Measured on the search term “graco”. - **Phil & Teds**: Measured on the search term “phil teds”. - [Graco profile](/demand/global-en/brands/graco) - [Phil & Teds profile](/demand/global-en/brands/phil-and-teds) - [All pram and stroller brands worldwide](/demand/global-en/categories/pram-and-stroller-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Graco or Phil & Teds more popular in search? In September 2026, Graco had more branded searches than Phil & Teds among pram and stroller brands worldwide. Graco had about 110,000 branded searches, while Phil & Teds had 4,400. Graco made up 5.2% of all pram and stroller brand searches we track, and Phil & Teds accounted for 0.21%. ## Cite this page Brandwave. "Graco vs Phil & Teds: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/graco-vs-phil-and-teds This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/graco-vs-phil-and-teds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.