---
title: "Graco vs Joie: Which is more popular by branded search?"
description: "Which is more popular in search, Graco or Joie? Compare estimated monthly branded-search demand and Share of Search inside the Child car seat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/graco-vs-joie"
publisher: "Brandwave"
---

# Graco vs Joie: Which is more popular by branded search?

Which is more popular in search, Graco or Joie? Compare estimated monthly branded-search demand and Share of Search inside the Child car seat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Graco and Joie
- **Competitive set**: Child car seat brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Graco Share of Search**: 8.7%
- **Joie Share of Search**: 6.6%

## Which is more popular in search, Graco or Joie?

- In August 2026, Graco had more branded searches than Joie among child car seat brands worldwide. Graco was estimated to have 110K branded searches compared to Joie’s 83K, and held an 8.7% Share of Search versus Joie’s 6.6%.
- Graco was ahead of Joie in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Graco’s estimated Share of Search among child car seat brands worldwide moved from 11% to 8.7%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 11 months ending August 2026, Joie’s estimated Share of Search among child car seat brands worldwide moved from 4.7% to 6.6%, and its estimated monthly branded searches moved from 57.5K to 83K.

## How did search popularity change for child car seat brands worldwide in August 2026?

- In August 2026, Britax overtook Joie to rank 4th among child car seat brands worldwide, at 6.7%.
- Estimated monthly branded searches for Joie worldwide rose 44.3% over 11 measured months, from 57.5K to 83K in August 2026.
- Estimated monthly branded searches for Graco worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

## Month by month

| Month | Graco estimated searches | Graco Share of Search | Graco rank | Joie estimated searches | Joie Share of Search | Joie rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 11% | 3 | 57.5K | 4.7% | 5 |
| Nov 2025 | 135K | 9.3% | 3 | 71.1K | 4.9% | 5 |
| Dec 2025 | 110K | 10.9% | 3 | 47.7K | 4.7% | 5 |
| Jan 2026 | 135K | 9.4% | 3 | 70.3K | 4.9% | 5 |
| Feb 2026 | 110K | 9.2% | 3 | 57.5K | 4.8% | 5 |
| Mar 2026 | 135K | 9.8% | 3 | 70.3K | 5.1% | 5 |
| Apr 2026 | 135K | 10.5% | 3 | 70.3K | 5.5% | 5 |
| May 2026 | 110K | 8.9% | 3 | 70.3K | 5.7% | 5 |
| Jun 2026 | 110K | 9% | 3 | 69.5K | 5.7% | 5 |
| Jul 2026 | 110K | 8.9% | 3 | 83.8K | 6.8% | 4 |
| Aug 2026 | 110K | 8.7% | 3 | 83K | 6.6% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Graco’s and Joie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Graco**: Measured on the search term “graco”.
- **Joie**: Measured on the search terms “car seat joie”, “joie i spin”, “joie i spin 360”, “joie spin” and “joiebaby com”, summed into one figure.

- [Graco profile](/demand/global-en/brands/graco)
- [Joie profile](/demand/global-en/brands/joie)
- [All child car seat brands worldwide](/demand/global-en/categories/car-seat-brand-children): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Graco or Joie?

In August 2026, Graco had more branded searches than Joie among child car seat brands worldwide. Graco was estimated to have 110K branded searches compared to Joie’s 83K, and held an 8.7% Share of Search versus Joie’s 6.6%.

## Cite this page

Brandwave. "Graco vs Joie: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/graco-vs-joie

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/graco-vs-joie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.