---
title: "Graco vs Ingenuity: Which is searched more?"
description: "Which is more popular in search, Graco or Ingenuity? Compare estimated monthly branded-search demand and Share of Search inside the Baby rockers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/graco-vs-ingenuity"
publisher: "Brandwave"
---

# Graco vs Ingenuity: Which is searched more?

Which is more popular in search, Graco or Ingenuity? Compare estimated monthly branded-search demand and Share of Search inside the Baby rockers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Graco and Ingenuity
- **Competitive set**: Baby rockers
- **Market**: Global
- **Month measured**: Sep 2026
- **Graco Share of Search**: 12.3%
- **Ingenuity Share of Search**: 13%

## Which is more popular in search, Graco or Ingenuity?

- In September 2026, Ingenuity had more branded searches than Graco among baby rockers worldwide. Ingenuity was estimated to have 135K branded searches compared to Graco’s 128K, and held a 13% Share of Search versus Graco’s 12.3%.
- The lead changed hands 2 times in the 12 months ending September 2026: Graco took it in July 2026, Ingenuity took it in August 2026.
- Across the 12 months ending September 2026, Graco’s estimated Share of Search among baby rockers worldwide moved from 12.8% to 12.3%, and its estimated monthly branded searches moved from 157K to 128K.
- Across the 12 months ending September 2026, Ingenuity’s estimated Share of Search among baby rockers worldwide moved from 16.3% to 13%, and its estimated monthly branded searches moved from 201K to 135K.

## How did search popularity change for baby rockers worldwide in September 2026?

- Graco’s estimated Share of Search among baby rockers worldwide has lost ground for 3 months in a row, from 13.8% to 12.3% in September 2026.
- Estimated monthly branded searches for Ingenuity worldwide fell 32.8% over 12 measured months, from 201K to 135K in September 2026.

## Month by month

| Month | Graco estimated searches | Graco Share of Search | Graco rank | Ingenuity estimated searches | Ingenuity Share of Search | Ingenuity rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 157K | 12.8% | 5 | 201K | 16.3% | 3 |
| Nov 2025 | 157K | 10.8% | 5 | 201K | 13.8% | 3 |
| Dec 2025 | 132K | 10.6% | 5 | 135K | 10.8% | 4 |
| Jan 2026 | 157K | 12.8% | 5 | 201K | 16.3% | 3 |
| Feb 2026 | 132K | 14.1% | 5 | 135K | 14.4% | 4 |
| Mar 2026 | 153K | 13.9% | 4 | 165K | 15% | 3 |
| Apr 2026 | 157K | 14.3% | 4 | 165K | 15% | 3 |
| May 2026 | 128K | 12.3% | 5 | 135K | 13% | 4 |
| Jun 2026 | 128K | 13.8% | 5 | 135K | 14.5% | 4 |
| Jul 2026 | 128K | 13.5% | 4 | 110K | 11.6% | 5 |
| Aug 2026 | 132K | 12.7% | 5 | 135K | 12.9% | 4 |
| Sep 2026 | 128K | 12.3% | 5 | 135K | 13% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Graco’s and Ingenuity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Graco**: Measured on the search terms “graco” and “graco high chairs”, summed into one figure.
- **Ingenuity**: Measured on the search terms “ingenuity” and “ingenuity baby”, summed into one figure.

- [Graco profile](/demand/global-en/brands/graco)
- [Ingenuity profile](/demand/global-en/brands/ingenuity)
- [All baby rockers worldwide](/demand/global-en/categories/baby-rockers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Graco or Ingenuity?

In September 2026, Ingenuity had more branded searches than Graco among baby rockers worldwide. Ingenuity was estimated to have 135K branded searches compared to Graco’s 128K, and held a 13% Share of Search versus Graco’s 12.3%.

## Cite this page

Brandwave. "Graco vs Ingenuity: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/graco-vs-ingenuity

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/graco-vs-ingenuity. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.