--- title: "Graco vs IKEA: Which is searched more?" description: "Is Graco or IKEA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the High chairs set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/graco-vs-ikea" publisher: "Brandwave" --- # Graco vs IKEA: Which is searched more? Is Graco or IKEA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the High chairs set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Graco and IKEA - **Competitive set**: High chairs - **Market**: Global - **Month measured**: Sep 2026 - **Graco Share of Search**: 4.3% - **IKEA Share of Search**: 24.4% ## Is Graco or IKEA more popular in search? - In September 2026, IKEA had more branded searches than Graco among high chairs worldwide. IKEA had about 113,000 branded searches, while Graco had 20,000. IKEA made up 24.4% of all high chair searches we track, and Graco accounted for 4.3%. - IKEA was ahead of Graco in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Graco’s share of searches among high chairs worldwide moved from 6.1% to 4.3%, and its estimated monthly branded searches moved from 25.1K to 20K. - Across the 12 months ending September 2026, IKEA’s share of searches among high chairs worldwide moved from 27.2% to 24.4%, and its estimated monthly branded searches held steady at 113K. ## Top high chairs in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, IKEA was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Graco was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. IKEA was listed before Graco in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stokke | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Mockingbird | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Graco | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | IKEA | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Chicco | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Peg Perego | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mamas & Papas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mocka | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BabyBjörn | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about high chairs - Asked ChatGPT "Which high chair should I buy?": 1. Stokke, 2. IKEA - Asked ChatGPT "What are the best high chairs brands?": 1. Stokke, 2. Mockingbird, 3. IKEA, 4. Graco, 5. Chicco - Asked ChatGPT "What's the best high chair for baby feeding?": 1. Stokke, 2. IKEA - Searched Google, AI Overview "high chairs": 1. Graco, 2. Chicco, 3. Mockingbird, 4. Stokke - Searched Google, AI Overview "baby high chair": 1. Mockingbird, 2. Graco, 3. IKEA Not named in any answer: Peg Perego, Mamas & Papas, Mocka and BabyBjörn. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for high chairs worldwide in September 2026? - In September 2026, Graco lost share of searches among high chairs worldwide, from 5.2% to 4.3%. ## Month by month | Month | Graco estimated searches | Graco Share of Search | Graco rank | IKEA estimated searches | IKEA Share of Search | IKEA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 25.1K | 6.1% | 4 | 113K | 27.2% | 2 | | Nov 2025 | 24.1K | 4.5% | 4 | 113K | 21.3% | 2 | | Dec 2025 | 25.1K | 6.4% | 4 | 96.2K | 24.4% | 2 | | Jan 2026 | 24.6K | 5.2% | 4 | 118K | 24.9% | 2 | | Feb 2026 | 23.8K | 5.9% | 4 | 96.2K | 23.9% | 2 | | Mar 2026 | 20.5K | 4.6% | 4 | 101K | 22.8% | 2 | | Apr 2026 | 24.1K | 5.9% | 4 | 101K | 24.6% | 2 | | May 2026 | 20K | 4.9% | 4 | 101K | 24.9% | 2 | | Jun 2026 | 20K | 4.7% | 4 | 118K | 27.9% | 2 | | Jul 2026 | 20K | 4% | 4 | 118K | 23.7% | 2 | | Aug 2026 | 24.6K | 5.2% | 4 | 118K | 24.9% | 2 | | Sep 2026 | 20K | 4.3% | 4 | 113K | 24.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Graco’s and IKEA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Graco**: Measured on the search terms “graco high chair” and “graco highchair”, summed into one figure. - **IKEA**: Measured on the search terms “ikea antilop” and “ikea high chair”, summed into one figure. - [Graco profile](/demand/global-en/brands/graco) - [IKEA profile](/demand/global-en/brands/ikea) - [All high chairs worldwide](/demand/global-en/categories/high-chairs): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Graco or IKEA more popular in search? In September 2026, IKEA had more branded searches than Graco among high chairs worldwide. IKEA had about 113,000 branded searches, while Graco had 20,000. IKEA made up 24.4% of all high chair searches we track, and Graco accounted for 4.3%. ## Cite this page Brandwave. "Graco vs IKEA: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/graco-vs-ikea This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/graco-vs-ikea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.