--- title: "Graco vs Iwata: Which is searched more?" description: "Is Graco or Iwata more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Spray gun brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/graco-inc-vs-iwata" publisher: "Brandwave" --- # Graco vs Iwata: Which is searched more? Is Graco or Iwata more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Spray gun brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Graco and Iwata - **Competitive set**: Spray gun brands - **Market**: Global - **Month measured**: Sep 2026 - **Graco Share of Search**: 10.9% - **Iwata Share of Search**: 9.8% ## Is Graco or Iwata more popular in search? - In September 2026, Graco had more branded searches than Iwata among spray gun brands worldwide. Graco had about 37,000 branded searches, while Iwata had 33,100. Graco made up 10.9% of all spray gun brand searches we track, and Iwata accounted for 9.8%. - The lead changed hands 6 times in the 12 months ending September 2026: Iwata took it in January 2026, Graco took it in March 2026, Iwata took it in April 2026, Graco took it in June 2026, Iwata took it in July 2026, Graco took it in August 2026. - Across the 12 months ending September 2026, Graco’s share of searches among spray gun brands worldwide moved from 11.7% to 10.9%, and its estimated monthly branded searches moved from 47.9K to 37K. - Across the 12 months ending September 2026, Iwata’s share of searches among spray gun brands worldwide moved from 8.1% to 9.8%, and its estimated monthly branded searches held steady at 33.1K. ## Top spray gun brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Graco appeared in all five answers. Iwata was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Graco was listed before Iwata in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Graco | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | DeVilbiss | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Fuji Spray | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Iwata | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | SATA | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Wagner | 6th | 3 of 3 | 0 of 2 | 3 of 5 | ## Every AI answer about spray gun brands - Asked ChatGPT "Which spray gun brand should I buy?": 1. DeVilbiss, 2. Graco, 3. Fuji Spray, 4. Wagner, 5. SATA - Asked ChatGPT "What are the best spray gun brands?": 1. SATA, 2. Iwata, 3. DeVilbiss, 4. Graco, 5. Fuji Spray, 6. Wagner - Asked ChatGPT "What's the best spray gun brand for painting projects?": 1. Graco, 2. Fuji Spray, 3. Wagner, 4. DeVilbiss - Searched Google, AI Overview "best spray gun": 1. Graco, 2. Iwata - Searched Google, AI Overview "spray paint gun": 1. Graco Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for spray gun brands worldwide in September 2026? - Estimated monthly branded searches for Graco worldwide fell 22.8% over 12 measured months, from 47.9K to 37K in September 2026. ## Month by month | Month | Graco estimated searches | Graco Share of Search | Graco rank | Iwata estimated searches | Iwata Share of Search | Iwata rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 47.9K | 11.7% | 2 | 33.1K | 8.1% | 3 | | Nov 2025 | 39.2K | 9.8% | 2 | 33.1K | 8.3% | 3 | | Dec 2025 | 37K | 9.4% | 2 | 33.1K | 8.4% | 3 | | Jan 2026 | 37K | 9.1% | 3 | 40.5K | 10% | 2 | | Feb 2026 | 32.1K | 9.5% | 3 | 33.1K | 9.8% | 2 | | Mar 2026 | 45.2K | 11.1% | 2 | 33.1K | 8.2% | 3 | | Apr 2026 | 37K | 10.6% | 3 | 40.5K | 11.6% | 2 | | May 2026 | 37K | 9.2% | 3 | 40.5K | 10% | 2 | | Jun 2026 | 37K | 11% | 2 | 33.1K | 9.8% | 3 | | Jul 2026 | 32.1K | 9.7% | 3 | 33.1K | 10% | 2 | | Aug 2026 | 37K | 11% | 2 | 33.1K | 9.8% | 3 | | Sep 2026 | 37K | 10.9% | 2 | 33.1K | 9.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Graco’s and Iwata’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Graco**: Measured on the search terms “graco paint sprayer” and “graco sprayer”, summed into one figure. - **Iwata**: Measured on the search term “iwata”. - [Graco profile](/demand/global-en/brands/graco-inc) - [Iwata profile](/demand/global-en/brands/iwata) - [All spray gun brands worldwide](/demand/global-en/categories/spray-gun-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Graco or Iwata more popular in search? In September 2026, Graco had more branded searches than Iwata among spray gun brands worldwide. Graco had about 37,000 branded searches, while Iwata had 33,100. Graco made up 10.9% of all spray gun brand searches we track, and Iwata accounted for 9.8%. ## Cite this page Brandwave. "Graco vs Iwata: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/graco-inc-vs-iwata This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/graco-inc-vs-iwata. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.