---
title: "Grab vs Uber: Which is more popular by branded search?"
description: "Which is more popular in search, Grab or Uber? Compare estimated monthly branded-search demand and Share of Search inside the Ride hailing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/grab-vs-uber"
publisher: "Brandwave"
---

# Grab vs Uber: Which is more popular by branded search?

Which is more popular in search, Grab or Uber? Compare estimated monthly branded-search demand and Share of Search inside the Ride hailing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Grab and Uber
- **Competitive set**: Ride hailing platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Grab Share of Search**: 2%
- **Uber Share of Search**: 0.02%

## Which is more popular in search, Grab or Uber?

- In August 2026, Grab had more branded searches than Uber among ride hailing platforms worldwide. Grab was estimated to have 49.5K branded searches compared to Uber’s 590, and held a 2% Share of Search versus Uber’s 0.02%.
- Grab was ahead of Uber in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Grab’s estimated Share of Search among ride hailing platforms worldwide moved from 1.7% to 2%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
- Across the 11 months ending August 2026, Uber’s estimated Share of Search among ride hailing platforms worldwide moved from 0.04% to 0.02%, and its estimated monthly branded searches moved from 1K to 590.

## How did search popularity change for ride hailing platforms worldwide in August 2026?

- In August 2026, Grab lost estimated Share of Search among ride hailing platforms worldwide, from 2.7% to 2%.
- Estimated monthly branded searches for Uber worldwide fell 41% over 11 measured months, from 1K to 590 in August 2026.

## Month by month

| Month | Grab estimated searches | Grab Share of Search | Grab rank | Uber estimated searches | Uber Share of Search | Uber rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.5K | 1.7% | 6 | 1K | 0.04% | 7 |
| Nov 2025 | 110K | 4.8% | 6 | 1.3K | 0.06% | 7 |
| Dec 2025 | 60.5K | 2.8% | 6 | 1K | 0.05% | 7 |
| Jan 2026 | 74K | 3.6% | 6 | 1.3K | 0.06% | 7 |
| Feb 2026 | 60.5K | 2.8% | 6 | 1K | 0.05% | 7 |
| Mar 2026 | 60.5K | 2.6% | 6 | 720 | 0.03% | 7 |
| Apr 2026 | 60.5K | 2.5% | 6 | 720 | 0.03% | 7 |
| May 2026 | 60.5K | 2% | 6 | 590 | 0.02% | 7 |
| Jun 2026 | 74K | 3.1% | 6 | 590 | 0.02% | 7 |
| Jul 2026 | 60.5K | 2.7% | 6 | 590 | 0.03% | 7 |
| Aug 2026 | 49.5K | 2% | 6 | 590 | 0.02% | 7 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Grab’s and Uber’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Grab**: Measured on the search term “grab app”.
- **Uber**: Measured on the search term “nz uber”.

- [Grab profile](/demand/global-en/brands/grab)
- [Uber profile](/demand/global-en/brands/uber)
- [All ride hailing platforms worldwide](/demand/global-en/categories/ride-hailing-platforms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Grab or Uber?

In August 2026, Grab had more branded searches than Uber among ride hailing platforms worldwide. Grab was estimated to have 49.5K branded searches compared to Uber’s 590, and held a 2% Share of Search versus Uber’s 0.02%.

## Cite this page

Brandwave. "Grab vs Uber: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/grab-vs-uber

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/grab-vs-uber. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.