---
title: "GPA vs Kask: Which is more popular by branded search?"
description: "Which is more popular in search, GPA or Kask? Compare estimated monthly branded-search demand and Share of Search inside the Equestrian helmets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/gpa-helmets-vs-kask"
publisher: "Brandwave"
---

# GPA vs Kask: Which is more popular by branded search?

Which is more popular in search, GPA or Kask? Compare estimated monthly branded-search demand and Share of Search inside the Equestrian helmets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: GPA and Kask
- **Competitive set**: Equestrian helmets
- **Market**: Global
- **Month measured**: Aug 2026
- **GPA Share of Search**: 0.97%
- **Kask Share of Search**: 82.1%

## Which is more popular in search, GPA or Kask?

- In August 2026, Kask had more branded searches than GPA among equestrian helmets worldwide. Kask was estimated to have 135K branded searches compared to GPA’s 1.6K, and held an 82.1% Share of Search versus GPA’s 0.97%.
- Kask was ahead of GPA in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GPA’s estimated Share of Search among equestrian helmets worldwide moved from 1.1% to 0.97%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
- Across the 11 months ending August 2026, Kask’s estimated Share of Search among equestrian helmets worldwide moved from 79.5% to 82.1%, and its estimated monthly branded searches held steady at 135K.

## How did search popularity change for equestrian helmets worldwide in August 2026?

- In August 2026, Kask lost estimated Share of Search among equestrian helmets worldwide, from 86.4% to 82.1%.
- Estimated monthly branded searches for GPA worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

## Month by month

| Month | GPA estimated searches | GPA Share of Search | GPA rank | Kask estimated searches | Kask Share of Search | Kask rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.9K | 1.1% | 4 | 135K | 79.5% | 1 |
| Nov 2025 | 1.9K | 0.92% | 5 | 165K | 79.7% | 1 |
| Dec 2025 | 1.6K | 1.1% | 5 | 110K | 78.4% | 1 |
| Jan 2026 | 1.6K | 1.1% | 5 | 110K | 78.5% | 1 |
| Feb 2026 | 1.6K | 1.2% | 4 | 110K | 81.4% | 1 |
| Mar 2026 | 1.9K | 0.97% | 4 | 165K | 84.4% | 1 |
| Apr 2026 | 1.6K | 0.82% | 5 | 165K | 84.5% | 1 |
| May 2026 | 1.6K | 0.82% | 5 | 165K | 84.9% | 1 |
| Jun 2026 | 1.6K | 0.85% | 5 | 165K | 87.2% | 1 |
| Jul 2026 | 1.6K | 0.84% | 5 | 165K | 86.4% | 1 |
| Aug 2026 | 1.6K | 0.97% | 5 | 135K | 82.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using GPA’s and Kask’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **GPA**: Measured on the search term “gpa helmets”.
- **Kask**: Measured on the search term “kask”.

- [GPA profile](/demand/global-en/brands/gpa-helmets)
- [Kask profile](/demand/global-en/brands/kask)
- [All equestrian helmets worldwide](/demand/global-en/categories/equestrian-helmets): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, GPA or Kask?

In August 2026, Kask had more branded searches than GPA among equestrian helmets worldwide. Kask was estimated to have 135K branded searches compared to GPA’s 1.6K, and held an 82.1% Share of Search versus GPA’s 0.97%.

## Cite this page

Brandwave. "GPA vs Kask: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/gpa-helmets-vs-kask

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gpa-helmets-vs-kask. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.