--- title: "Goya vs Merchant Gourmet: Which is searched more?" description: "Is Goya or Merchant Gourmet more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lentil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/goya-vs-merchant-gourmet" publisher: "Brandwave" --- # Goya vs Merchant Gourmet: Which is searched more? Is Goya or Merchant Gourmet more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lentil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Goya and Merchant Gourmet - **Competitive set**: Lentil brands - **Market**: Global - **Month measured**: Sep 2026 - **Goya Share of Search**: 2.1% - **Merchant Gourmet Share of Search**: 7.3% ## Is Goya or Merchant Gourmet more popular in search? - In September 2026, Merchant Gourmet had more branded searches than Goya among lentil brands worldwide. Merchant Gourmet had about 6,600 branded searches, while Goya had 1,900. Merchant Gourmet made up 7.3% of all lentil brand searches we track, and Goya accounted for 2.1%. - Merchant Gourmet was ahead of Goya in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Goya’s share of searches among lentil brands worldwide moved from 1.5% to 2.1%, and its estimated monthly branded searches moved from 1.3K to 1.9K. - Across the 12 months ending September 2026, Merchant Gourmet’s share of searches among lentil brands worldwide moved from 6.3% to 7.3%, and its estimated monthly branded searches moved from 5.4K to 6.6K. ## Top lentil brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Goya was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Merchant Gourmet did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Goya | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Bob's Red Mill | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | East End | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Natco | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Merchant Gourmet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lentil brands - Asked ChatGPT "Which lentil brand should I buy?": 1. Goya, 2. Bob's Red Mill - Asked ChatGPT "What are the best lentil brands?": 1. Bob's Red Mill, 2. Goya - Asked ChatGPT "What's the best lentil brand for everyday cooking?": 1. Goya, 2. Bob's Red Mill - Searched Google, AI Overview "dried lentils": named none of the brands we track - Searched Google, AI Overview "red lentils": named none of the brands we track Not named in any answer: East End, Natco and Merchant Gourmet. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for lentil brands worldwide in September 2026? - In September 2026, Goya lost share of searches among lentil brands worldwide, from 2.6% to 2.1%. - Merchant Gourmet’s share of searches among lentil brands worldwide has gained ground for 3 months in a row, from 6% to 7.3% in September 2026. ## Month by month | Month | Goya estimated searches | Goya Share of Search | Goya rank | Merchant Gourmet estimated searches | Merchant Gourmet Share of Search | Merchant Gourmet rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 1.5% | 4 | 5.4K | 6.3% | 3 | | Nov 2025 | 1.3K | 1.5% | 4 | 5.4K | 6.3% | 3 | | Dec 2025 | 1.6K | 1.9% | 4 | 4.4K | 5.1% | 3 | | Jan 2026 | 1.9K | 2.1% | 4 | 8.1K | 9% | 3 | | Feb 2026 | 1.6K | 2.1% | 5 | 5.4K | 7.1% | 3 | | Mar 2026 | 1.6K | 1.8% | 5 | 6.6K | 7.4% | 3 | | Apr 2026 | 1.6K | 1.8% | 5 | 6.6K | 7.4% | 3 | | May 2026 | 3.6K | 4% | 4 | 5.4K | 6% | 3 | | Jun 2026 | 3.6K | 4% | 4 | 5.4K | 6% | 3 | | Jul 2026 | 1.9K | 2.1% | 5 | 5.4K | 6.1% | 3 | | Aug 2026 | 2.4K | 2.6% | 5 | 6.6K | 7.2% | 3 | | Sep 2026 | 1.9K | 2.1% | 5 | 6.6K | 7.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Goya’s and Merchant Gourmet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Goya**: Measured on the search term “goya lentils”. - **Merchant Gourmet**: Measured on the search term “merchant gourmet”. - [Goya profile](/demand/global-en/brands/goya) - [Merchant Gourmet profile](/demand/global-en/brands/merchant-gourmet) - [All lentil brands worldwide](/demand/global-en/categories/lentil-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Goya or Merchant Gourmet more popular in search? In September 2026, Merchant Gourmet had more branded searches than Goya among lentil brands worldwide. Merchant Gourmet had about 6,600 branded searches, while Goya had 1,900. Merchant Gourmet made up 7.3% of all lentil brand searches we track, and Goya accounted for 2.1%. ## Cite this page Brandwave. "Goya vs Merchant Gourmet: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/goya-vs-merchant-gourmet This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/goya-vs-merchant-gourmet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.