--- title: "Govee vs TP-Link: Which is searched more?" description: "Is Govee or TP-Link more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smart bulb brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/govee-vs-tp-link" publisher: "Brandwave" --- # Govee vs TP-Link: Which is searched more? Is Govee or TP-Link more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smart bulb brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Govee and TP-Link - **Competitive set**: Smart bulb brands - **Market**: Global - **Month measured**: Sep 2026 - **Govee Share of Search**: 91.7% - **TP-Link Share of Search**: 0.01% ## Is Govee or TP-Link more popular in search? - In September 2026, Govee had more branded searches than TP-Link among smart bulb brands worldwide. Govee had about 6.1 million branded searches, while TP-Link had 1,000. Govee made up 91.7% of all smart bulb brand searches we track, and TP-Link accounted for 0.01%. - Govee was ahead of TP-Link in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Govee’s share of searches among smart bulb brands worldwide moved from 89.2% to 91.7%, and its estimated monthly branded searches held steady at 6.1M. - Across the 12 months ending September 2026, TP-Link’s share of searches among smart bulb brands worldwide moved from 0.02% to 0.01%, and its estimated monthly branded searches moved from 1.6K to 1K. ## Top smart bulb brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Govee appeared in all five answers. TP-Link was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. TP-Link was listed before Govee in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Philips Hue | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | TP-Link | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | WiZ | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Govee | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Kasa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about smart bulb brands - Asked ChatGPT "Which smart bulb brand should I buy?": 1. Philips Hue, 2. TP-Link, 3. Govee - Asked ChatGPT "What are the best smart bulb brands?": 1. Philips Hue, 2. TP-Link, 3. WiZ, 4. Govee - Asked ChatGPT "What's the best smart bulb brand for a living room?": 1. Philips Hue, 2. TP-Link, 3. Govee - Searched Google, AI Overview "best smart bulbs": 1. TP-Link, 2. Philips Hue, 3. WiZ, 4. Govee - Searched Google, AI Overview "wifi light bulb": 1. WiZ, 2. Govee Not named in any answer: Kasa. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for smart bulb brands worldwide in September 2026? - In September 2026, Govee lost share of searches among smart bulb brands worldwide, from 92.6% to 91.7%. - Estimated monthly branded searches for TP-Link worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026. ## Month by month | Month | Govee estimated searches | Govee Share of Search | Govee rank | TP-Link estimated searches | TP-Link Share of Search | TP-Link rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.1M | 89.2% | 1 | 1.6K | 0.02% | 5 | | Nov 2025 | 6.1M | 85.6% | 1 | 1.6K | 0.02% | 5 | | Dec 2025 | 6.1M | 88.9% | 1 | 1.6K | 0.02% | 5 | | Jan 2026 | 7.5M | 90.5% | 1 | 1.6K | 0.02% | 5 | | Feb 2026 | 6.1M | 91.6% | 1 | 1K | 0.01% | 5 | | Mar 2026 | 7.5M | 93% | 1 | 1.3K | 0.02% | 5 | | Apr 2026 | 7.5M | 93.9% | 1 | 1K | 0.01% | 5 | | May 2026 | 7.5M | 93.9% | 1 | 1K | 0.01% | 5 | | Jun 2026 | 6.1M | 93% | 1 | 1K | 0.02% | 5 | | Jul 2026 | 5M | 91.1% | 1 | 1K | 0.02% | 5 | | Aug 2026 | 6.1M | 92.6% | 1 | 1K | 0.02% | 5 | | Sep 2026 | 6.1M | 91.7% | 1 | 1K | 0.01% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Govee’s and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Govee**: Measured on the search term “govee”. - **TP-Link**: Measured on the search term “tp link smart bulb”. - [Govee profile](/demand/global-en/brands/govee) - [TP-Link profile](/demand/global-en/brands/tp-link) - [All smart bulb brands worldwide](/demand/global-en/categories/smart-bulb-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Govee or TP-Link more popular in search? In September 2026, Govee had more branded searches than TP-Link among smart bulb brands worldwide. Govee had about 6.1 million branded searches, while TP-Link had 1,000. Govee made up 91.7% of all smart bulb brand searches we track, and TP-Link accounted for 0.01%. ## Cite this page Brandwave. "Govee vs TP-Link: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/govee-vs-tp-link This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/govee-vs-tp-link. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.