---
title: "Gousto vs HelloFresh: Which is searched more?"
description: "Which is more popular in search, Gousto or HelloFresh? Compare estimated monthly branded-search demand and Share of Search inside the Meal kit services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/gousto-vs-hellofresh"
publisher: "Brandwave"
---

# Gousto vs HelloFresh: Which is searched more?

Which is more popular in search, Gousto or HelloFresh? Compare estimated monthly branded-search demand and Share of Search inside the Meal kit services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gousto and HelloFresh
- **Competitive set**: Meal kit services
- **Market**: Global
- **Month measured**: Sep 2026
- **Gousto Share of Search**: 13.4%
- **HelloFresh Share of Search**: 44.6%

## Which is more popular in search, Gousto or HelloFresh?

- In September 2026, HelloFresh had more branded searches than Gousto among meal kit services worldwide. HelloFresh was estimated to have 550K branded searches compared to Gousto’s 165K, and held a 44.6% Share of Search versus Gousto’s 13.4%.
- HelloFresh was ahead of Gousto in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gousto’s estimated Share of Search among meal kit services worldwide moved from 9.7% to 13.4%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 12 months ending September 2026, HelloFresh’s estimated Share of Search among meal kit services worldwide moved from 58.9% to 44.6%, and its estimated monthly branded searches moved from 823K to 550K.

## How did search popularity change for meal kit services worldwide in September 2026?

- In September 2026, Gousto overtook Blue Apron to rank 3rd among meal kit services worldwide, with 13.4% estimated Share of Search.
- In September 2026, HelloFresh lost estimated Share of Search among meal kit services worldwide, from 45.5% to 44.6%.

## Month by month

| Month | Gousto estimated searches | Gousto Share of Search | Gousto rank | HelloFresh estimated searches | HelloFresh Share of Search | HelloFresh rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 9.7% | 4 | 823K | 58.9% | 1 |
| Nov 2025 | 110K | 8.9% | 4 | 823K | 66.5% | 1 |
| Dec 2025 | 90.5K | 8.3% | 4 | 673K | 61.9% | 1 |
| Jan 2026 | 246K | 13.9% | 2 | 1M | 56.6% | 1 |
| Feb 2026 | 165K | 14.1% | 2 | 673K | 57.6% | 1 |
| Mar 2026 | 135K | 11.3% | 3 | 673K | 56.6% | 1 |
| Apr 2026 | 110K | 12.6% | 3 | 450K | 51.5% | 1 |
| May 2026 | 110K | 14.1% | 3 | 368K | 47.3% | 1 |
| Jun 2026 | 90.5K | 11.7% | 4 | 368K | 47.5% | 1 |
| Jul 2026 | 90.5K | 13.6% | 3 | 301K | 45.2% | 1 |
| Aug 2026 | 110K | 11.1% | 4 | 450K | 45.5% | 1 |
| Sep 2026 | 165K | 13.4% | 3 | 550K | 44.6% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Gousto’s and HelloFresh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gousto**: Measured on the search term “gousto”.
- **HelloFresh**: Measured on the search term “hellofresh”.

- [Gousto profile](/demand/global-en/brands/gousto)
- [HelloFresh profile](/demand/global-en/brands/hellofresh)
- [All meal kit services worldwide](/demand/global-en/categories/meal-kit-services): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gousto or HelloFresh?

In September 2026, HelloFresh had more branded searches than Gousto among meal kit services worldwide. HelloFresh was estimated to have 550K branded searches compared to Gousto’s 165K, and held a 44.6% Share of Search versus Gousto’s 13.4%.

## Cite this page

Brandwave. "Gousto vs HelloFresh: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/gousto-vs-hellofresh

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gousto-vs-hellofresh. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.