--- title: "GoTo Webinar vs ON24: Which is searched more?" description: "Is GoTo Webinar or ON24 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Webinar platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/goto-webinar-vs-on24" publisher: "Brandwave" --- # GoTo Webinar vs ON24: Which is searched more? Is GoTo Webinar or ON24 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Webinar platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: GoTo Webinar and ON24 - **Competitive set**: Webinar platforms - **Market**: Global - **Month measured**: Sep 2026 - **GoTo Webinar Share of Search**: 2.5% - **ON24 Share of Search**: 3.8% ## Is GoTo Webinar or ON24 more popular in search? - In September 2026, ON24 had more branded searches than GoTo Webinar among webinar platforms worldwide. ON24 had about 18,100 branded searches, while GoTo Webinar had 12,100. ON24 made up 3.8% of all webinar platform searches we track, and GoTo Webinar accounted for 2.5%. - ON24 was ahead of GoTo Webinar in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, GoTo Webinar’s share of searches among webinar platforms worldwide moved from 2.9% to 2.5%, and its estimated monthly branded searches moved from 14.8K to 12.1K. - Across the 12 months ending September 2026, ON24’s share of searches among webinar platforms worldwide moved from 5.3% to 3.8%, and its estimated monthly branded searches moved from 27.1K to 18.1K. ## Top webinar platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, GoTo Webinar was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. ON24 was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. GoTo Webinar and ON24 were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Demio | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Livestorm | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Zoom Webinars | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | WebinarJam | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | ON24 | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | GoTo Webinar | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Crowdcast | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | eWebinar | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Riverside | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | StreamYard | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about webinar platforms - Asked ChatGPT "Which webinar platform should I use?": 1. Zoom Webinars, 2. Demio, 3. WebinarJam, 4. Livestorm - Asked ChatGPT "What are the best webinar platforms?": 1. Zoom Webinars, 2. Demio, 3. Livestorm, 4. GoTo Webinar, 5. WebinarJam, 6. eWebinar, 7. ON24, 8. Riverside - Asked ChatGPT "What's the best webinar platform for live marketing events?": 1. Demio, 2. Livestorm, 3. ON24, 4. Zoom Webinars, 5. WebinarJam - Searched Google, AI Overview "webinar platform": 1. Livestorm, 2. Demio, 3. Zoom Webinars, 4. ON24, 5. Crowdcast, 6. WebinarJam, 7. GoTo Webinar - Searched Google, AI Overview "webinar software": 1. Livestorm, 2. Demio, 3. Zoom Webinars, 4. WebinarJam, 5. GoTo Webinar Not named in any answer: StreamYard. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for webinar platforms worldwide in September 2026? - In September 2026, GoTo Webinar gained share of searches among webinar platforms worldwide, from 1.8% to 2.5%. - Estimated monthly branded searches for ON24 worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026. ## Month by month | Month | GoTo Webinar estimated searches | GoTo Webinar Share of Search | GoTo Webinar rank | ON24 estimated searches | ON24 Share of Search | ON24 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 2.9% | 7 | 27.1K | 5.3% | 2 | | Nov 2025 | 14.8K | 3% | 7 | 22.2K | 4.5% | 2 | | Dec 2025 | 9.9K | 2.1% | 7 | 22.2K | 4.8% | 2 | | Jan 2026 | 12.1K | 2.5% | 7 | 22.2K | 4.5% | 3 | | Feb 2026 | 12.1K | 2.5% | 7 | 18.1K | 3.8% | 4 | | Mar 2026 | 14.8K | 3% | 7 | 22.2K | 4.5% | 3 | | Apr 2026 | 12.1K | 2.1% | 7 | 18.1K | 3.2% | 4 | | May 2026 | 9.9K | 2.1% | 7 | 18.1K | 3.8% | 4 | | Jun 2026 | 9.9K | 2.1% | 7 | 18.1K | 3.8% | 3 | | Jul 2026 | 8.1K | 1.8% | 7 | 18.1K | 4% | 3 | | Aug 2026 | 8.1K | 1.8% | 7 | 18.1K | 3.9% | 3 | | Sep 2026 | 12.1K | 2.5% | 7 | 18.1K | 3.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using GoTo Webinar’s and ON24’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **GoTo Webinar**: Measured on the search term “goto webinar”. - **ON24**: Measured on the search term “on24”. - [GoTo Webinar profile](/demand/global-en/brands/goto-webinar) - [ON24 profile](/demand/global-en/brands/on24) - [All webinar platforms worldwide](/demand/global-en/categories/webinar-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is GoTo Webinar or ON24 more popular in search? In September 2026, ON24 had more branded searches than GoTo Webinar among webinar platforms worldwide. ON24 had about 18,100 branded searches, while GoTo Webinar had 12,100. ON24 made up 3.8% of all webinar platform searches we track, and GoTo Webinar accounted for 2.5%. ## Cite this page Brandwave. "GoTo Webinar vs ON24: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/goto-webinar-vs-on24 This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/goto-webinar-vs-on24. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.