--- title: "Gorilla Grip vs Hug Rug: Which is searched more?" description: "Is Gorilla Grip or Hug Rug more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Welcome mat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/gorilla-grip-vs-hug-rug" publisher: "Brandwave" --- # Gorilla Grip vs Hug Rug: Which is searched more? Is Gorilla Grip or Hug Rug more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Welcome mat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gorilla Grip and Hug Rug - **Competitive set**: Welcome mat brands - **Market**: Global - **Month measured**: Sep 2026 - **Gorilla Grip Share of Search**: 31.3% - **Hug Rug Share of Search**: 17.1% ## Is Gorilla Grip or Hug Rug more popular in search? - In September 2026, Gorilla Grip had more branded searches than Hug Rug among welcome mat brands worldwide. Gorilla Grip had about 22,200 branded searches, while Hug Rug had 12,100. Gorilla Grip made up 31.3% of all welcome mat brand searches we track, and Hug Rug accounted for 17.1%. - Gorilla Grip was ahead of Hug Rug in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gorilla Grip’s share of searches among welcome mat brands worldwide moved from 34% to 31.3%, and its estimated monthly branded searches moved from 27.1K to 22.2K. - Across the 12 months ending September 2026, Hug Rug’s share of searches among welcome mat brands worldwide moved from 18.6% to 17.1%, and its estimated monthly branded searches moved from 14.8K to 12.1K. ## Top welcome mat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Gorilla Grip appeared in all four answers. Hug Rug did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | WaterHog | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Gorilla Grip | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | JVL | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Hug Rug | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Turtle Mat | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Apache Mills | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Muddle Mat | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Dirt Stopper | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about welcome mat brands - Asked ChatGPT "Which welcome mat brand should I buy?": 1. Gorilla Grip, 2. WaterHog - Asked ChatGPT "What are the best welcome mat brands?": 1. WaterHog, 2. Gorilla Grip - Asked ChatGPT "What's the best welcome mat brand for front door?": 1. WaterHog, 2. Gorilla Grip - Searched Google, AI Overview "best welcome mat": 1. WaterHog, 2. Gorilla Grip Not named in any answer: JVL, Hug Rug, Turtle Mat, Apache Mills, Muddle Mat and Dirt Stopper. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for welcome mat brands worldwide in September 2026? - In September 2026, Gorilla Grip gained share of searches among welcome mat brands worldwide, from 30.4% to 31.3%. - Estimated monthly branded searches for Hug Rug worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026. ## Month by month | Month | Gorilla Grip estimated searches | Gorilla Grip Share of Search | Gorilla Grip rank | Hug Rug estimated searches | Hug Rug Share of Search | Hug Rug rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 34% | 1 | 14.8K | 18.6% | 3 | | Nov 2025 | 22.2K | 27.1% | 1 | 18.1K | 22.1% | 2 | | Dec 2025 | 22.2K | 29.8% | 1 | 14.8K | 19.9% | 3 | | Jan 2026 | 22.2K | 28.9% | 1 | 14.8K | 19.3% | 3 | | Feb 2026 | 18.1K | 25.6% | 1 | 14.8K | 20.9% | 3 | | Mar 2026 | 18.1K | 26.2% | 1 | 14.8K | 21.4% | 3 | | Apr 2026 | 18.1K | 25.7% | 2 | 12.1K | 17.2% | 3 | | May 2026 | 18.1K | 27% | 2 | 9.9K | 14.8% | 3 | | Jun 2026 | 27.1K | 35.7% | 1 | 9.9K | 13% | 3 | | Jul 2026 | 22.2K | 31.9% | 1 | 8.1K | 11.6% | 4 | | Aug 2026 | 22.2K | 30.4% | 1 | 12.1K | 16.6% | 3 | | Sep 2026 | 22.2K | 31.3% | 1 | 12.1K | 17.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Gorilla Grip’s and Hug Rug’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gorilla Grip**: Measured on the search term “gorilla grip”. - **Hug Rug**: Measured on the search term “hug rug”. - [Gorilla Grip profile](/demand/global-en/brands/gorilla-grip) - [Hug Rug profile](/demand/global-en/brands/hug-rug) - [All welcome mat brands worldwide](/demand/global-en/categories/welcome-mat-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gorilla Grip or Hug Rug more popular in search? In September 2026, Gorilla Grip had more branded searches than Hug Rug among welcome mat brands worldwide. Gorilla Grip had about 22,200 branded searches, while Hug Rug had 12,100. Gorilla Grip made up 31.3% of all welcome mat brand searches we track, and Hug Rug accounted for 17.1%. ## Cite this page Brandwave. "Gorilla Grip vs Hug Rug: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/gorilla-grip-vs-hug-rug This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gorilla-grip-vs-hug-rug. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.