--- title: "Gopuff vs Instacart: Which is searched more?" description: "Is Gopuff or Instacart more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Alcohol delivery platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/gopuff-vs-instacart" publisher: "Brandwave" --- # Gopuff vs Instacart: Which is searched more? Is Gopuff or Instacart more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Alcohol delivery platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gopuff and Instacart - **Competitive set**: Alcohol delivery platforms - **Market**: Global - **Month measured**: Sep 2026 - **Gopuff Share of Search**: 1.4% - **Instacart Share of Search**: 12.5% ## Is Gopuff or Instacart more popular in search? - In September 2026, Instacart had more branded searches than Gopuff among alcohol delivery platforms worldwide. Instacart had about 2.2 million branded searches, while Gopuff had 246,000. Instacart made up 12.5% of all alcohol delivery platform searches we track, and Gopuff accounted for 1.4%. - Instacart was ahead of Gopuff in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gopuff’s share of searches among alcohol delivery platforms worldwide moved from 2% to 1.4%, and its estimated monthly branded searches moved from 368K to 246K. - Across the 12 months ending September 2026, Instacart’s share of searches among alcohol delivery platforms worldwide moved from 11.9% to 12.5%, and its estimated monthly branded searches held steady at 2.2M. ## Top alcohol delivery platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Instacart was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Gopuff was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Instacart was listed before Gopuff in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Instacart | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | DoorDash | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Uber Eats | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Drizly | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Gopuff | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Minibar | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Total Wine & More | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Saucey | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Naked Wines | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vivino | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Flaviar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about alcohol delivery platforms - Asked ChatGPT "Which alcohol delivery platform should I use?": 1. DoorDash, 2. Uber Eats, 3. Instacart, 4. Drizly, 5. Total Wine & More - Asked ChatGPT "What are the best alcohol delivery platforms?": 1. Instacart, 2. Drizly, 3. Uber Eats, 4. DoorDash, 5. Total Wine & More, 6. Gopuff, 7. Minibar - Asked ChatGPT "What's the best alcohol delivery platform for drinks for a party?": 1. DoorDash, 2. Instacart, 3. Uber Eats, 4. Minibar, 5. Drizly - Searched Google, AI Overview "alcohol delivery": 1. Gopuff, 2. Saucey, 3. Minibar, 4. Total Wine & More, 5. Instacart - Searched Google, AI Overview "wine delivery": 1. Uber Eats Not named in any answer: Naked Wines, Vivino and Flaviar. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for alcohol delivery platforms worldwide in September 2026? - Estimated monthly branded searches for Gopuff worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026. ## Month by month | Month | Gopuff estimated searches | Gopuff Share of Search | Gopuff rank | Instacart estimated searches | Instacart Share of Search | Instacart rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 368K | 2% | 5 | 2.2M | 11.9% | 3 | | Nov 2025 | 550K | 2.8% | 5 | 2.2M | 11.6% | 3 | | Dec 2025 | 368K | 1.7% | 5 | 2.2M | 10.5% | 3 | | Jan 2026 | 368K | 1.8% | 5 | 2.7M | 13.3% | 3 | | Feb 2026 | 301K | 1.6% | 5 | 2.7M | 14.6% | 3 | | Mar 2026 | 301K | 1.5% | 5 | 2.2M | 11.1% | 3 | | Apr 2026 | 301K | 1.7% | 5 | 2.2M | 12.4% | 3 | | May 2026 | 301K | 1.6% | 5 | 2.2M | 12.2% | 3 | | Jun 2026 | 301K | 1.6% | 5 | 2.2M | 12.3% | 3 | | Jul 2026 | 301K | 1.6% | 5 | 2.2M | 12.3% | 3 | | Aug 2026 | 246K | 1.4% | 5 | 2.2M | 12.5% | 3 | | Sep 2026 | 246K | 1.4% | 5 | 2.2M | 12.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Gopuff’s and Instacart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gopuff**: Measured on the search term “gopuff”. - **Instacart**: Measured on the search term “instacart alcohol”. - [Gopuff profile](/demand/global-en/brands/gopuff) - [Instacart profile](/demand/global-en/brands/instacart) - [All alcohol delivery platforms worldwide](/demand/global-en/categories/alcohol-delivery-platforms): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gopuff or Instacart more popular in search? In September 2026, Instacart had more branded searches than Gopuff among alcohol delivery platforms worldwide. Instacart had about 2.2 million branded searches, while Gopuff had 246,000. Instacart made up 12.5% of all alcohol delivery platform searches we track, and Gopuff accounted for 1.4%. ## Cite this page Brandwave. "Gopuff vs Instacart: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/gopuff-vs-instacart This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gopuff-vs-instacart. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.