--- title: "Google Workspace vs Zoho Mail: Which is more popular by branded search?" description: "Which is more popular in search, Google Workspace or Zoho Mail? Compare estimated monthly branded-search demand and Share of Search inside the Business email providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/google-workspace-vs-zoho-mail" publisher: "Brandwave" --- # Google Workspace vs Zoho Mail: Which is more popular by branded search? Which is more popular in search, Google Workspace or Zoho Mail? Compare estimated monthly branded-search demand and Share of Search inside the Business email providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Google Workspace and Zoho Mail - **Competitive set**: Business email providers - **Market**: Global - **Month measured**: Aug 2026 - **Google Workspace Share of Search**: 8.7% - **Zoho Mail Share of Search**: 12.1% ## Which is more popular in search, Google Workspace or Zoho Mail? - In August 2026, Zoho Mail had more branded searches than Google Workspace among business email providers worldwide. Zoho Mail was estimated to have 2.7M branded searches compared to Google Workspace’s 2M, and held a 12.1% Share of Search versus Google Workspace’s 8.7%. - Zoho Mail was ahead of Google Workspace in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Google Workspace’s estimated Share of Search among business email providers worldwide moved from 4.9% to 8.7%, and its estimated monthly branded searches moved from 1.7M to 2M. - Across the 11 months ending August 2026, Zoho Mail’s estimated Share of Search among business email providers worldwide moved from 9.7% to 12.1%, and its estimated monthly branded searches moved from 3.4M to 2.7M. ## How did search popularity change for business email providers worldwide in August 2026? - In August 2026, Zoho Mail lost estimated Share of Search among business email providers worldwide, from 12.7% to 12.1%. - In August 2026, Google Workspace lost estimated Share of Search among business email providers worldwide, from 9.3% to 8.7%. ## Month by month | Month | Google Workspace estimated searches | Google Workspace Share of Search | Google Workspace rank | Zoho Mail estimated searches | Zoho Mail Share of Search | Zoho Mail rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.7M | 4.9% | 4 | 3.4M | 9.7% | 2 | | Nov 2025 | 1.7M | 5.6% | 4 | 2.2M | 7.4% | 3 | | Dec 2025 | 1.7M | 6.4% | 4 | 2.2M | 8.6% | 3 | | Jan 2026 | 2M | 6.7% | 4 | 2.2M | 7.6% | 3 | | Feb 2026 | 2M | 6.9% | 4 | 2.2M | 7.8% | 3 | | Mar 2026 | 2M | 6.8% | 4 | 2.3M | 7.6% | 3 | | Apr 2026 | 2.1M | 7.4% | 4 | 2.7M | 9.9% | 3 | | May 2026 | 2M | 7.4% | 4 | 2.2M | 8.3% | 3 | | Jun 2026 | 2M | 8.2% | 4 | 2.7M | 11.3% | 3 | | Jul 2026 | 2M | 9.3% | 4 | 2.7M | 12.7% | 3 | | Aug 2026 | 2M | 8.7% | 4 | 2.7M | 12.1% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Google Workspace’s and Zoho Mail’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Google Workspace**: Measured on the search terms “business email google workspace”, “email google workspace”, “google workspace”, “google workspace app”, “google workspace business email”, “google workspace email”, “google workspace software”, “googleworkspace” and “gsuite”, summed into one figure. - **Zoho Mail**: Measured on the search terms “business email zoho mail”, “email zoho mail”, “zoho mail”, “zoho mail app”, “zoho mail business email”, “zoho mail software” and “zohomail”, summed into one figure. - [Google Workspace profile](/demand/global-en/brands/google-workspace) - [Zoho Mail profile](/demand/global-en/brands/zoho-mail) - [All business email providers worldwide](/demand/global-en/categories/business-email-providers): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Google Workspace or Zoho Mail? In August 2026, Zoho Mail had more branded searches than Google Workspace among business email providers worldwide. Zoho Mail was estimated to have 2.7M branded searches compared to Google Workspace’s 2M, and held a 12.1% Share of Search versus Google Workspace’s 8.7%. ## Cite this page Brandwave. "Google Workspace vs Zoho Mail: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/google-workspace-vs-zoho-mail This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-workspace-vs-zoho-mail. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.