--- title: "Google Workspace vs Microsoft 365: Which is more popular by branded search?" description: "Which is more popular in search, Google Workspace or Microsoft 365? Compare estimated monthly branded-search demand and Share of Search inside the Business email providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/google-workspace-vs-microsoft-365" publisher: "Brandwave" --- # Google Workspace vs Microsoft 365: Which is more popular by branded search? Which is more popular in search, Google Workspace or Microsoft 365? Compare estimated monthly branded-search demand and Share of Search inside the Business email providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Google Workspace and Microsoft 365 - **Competitive set**: Business email providers - **Market**: Global - **Month measured**: Aug 2026 - **Google Workspace Share of Search**: 8.7% - **Microsoft 365 Share of Search**: 60.3% ## Which is more popular in search, Google Workspace or Microsoft 365? - In August 2026, Microsoft 365 had more branded searches than Google Workspace among business email providers worldwide. Microsoft 365 was estimated to have 13.7M branded searches compared to Google Workspace’s 2M, and held a 60.3% Share of Search versus Google Workspace’s 8.7%. - Microsoft 365 was ahead of Google Workspace in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Google Workspace’s estimated Share of Search among business email providers worldwide moved from 4.9% to 8.7%, and its estimated monthly branded searches moved from 1.7M to 2M. - Across the 11 months ending August 2026, Microsoft 365’s estimated Share of Search among business email providers worldwide moved from 75.2% to 60.3%, and its estimated monthly branded searches moved from 26M to 13.7M. ## How did search popularity change for business email providers worldwide in August 2026? - In August 2026, Microsoft 365 gained estimated Share of Search among business email providers worldwide, from 58.2% to 60.3%. - In August 2026, Google Workspace lost estimated Share of Search among business email providers worldwide, from 9.3% to 8.7%. ## Month by month | Month | Google Workspace estimated searches | Google Workspace Share of Search | Google Workspace rank | Microsoft 365 estimated searches | Microsoft 365 Share of Search | Microsoft 365 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.7M | 4.9% | 4 | 26M | 75.2% | 1 | | Nov 2025 | 1.7M | 5.6% | 4 | 22.8M | 75.4% | 1 | | Dec 2025 | 1.7M | 6.4% | 4 | 18.6M | 71.5% | 1 | | Jan 2026 | 2M | 6.7% | 4 | 21.1M | 71.3% | 1 | | Feb 2026 | 2M | 6.9% | 4 | 21.1M | 73.2% | 1 | | Mar 2026 | 2M | 6.8% | 4 | 21.2M | 71.2% | 1 | | Apr 2026 | 2.1M | 7.4% | 4 | 18.6M | 67.3% | 1 | | May 2026 | 2M | 7.4% | 4 | 18.7M | 68.6% | 1 | | Jun 2026 | 2M | 8.2% | 4 | 15.3M | 63% | 1 | | Jul 2026 | 2M | 9.3% | 4 | 12.5M | 58.2% | 1 | | Aug 2026 | 2M | 8.7% | 4 | 13.7M | 60.3% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Google Workspace’s and Microsoft 365’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Google Workspace**: Measured on the search terms “business email google workspace”, “email google workspace”, “google workspace”, “google workspace app”, “google workspace business email”, “google workspace email”, “google workspace software”, “googleworkspace” and “gsuite”, summed into one figure. - **Microsoft 365**: Measured on the search terms “business email microsoft 365”, “email microsoft 365”, “microsoft 365”, “microsoft 365 app”, “microsoft 365 business email”, “microsoft 365 email”, “microsoft 365 software”, “microsoft365” and “office 365”, summed into one figure. - [Google Workspace profile](/demand/global-en/brands/google-workspace) - [Microsoft 365 profile](/demand/global-en/brands/microsoft-365) - [All business email providers worldwide](/demand/global-en/categories/business-email-providers): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Google Workspace or Microsoft 365? In August 2026, Microsoft 365 had more branded searches than Google Workspace among business email providers worldwide. Microsoft 365 was estimated to have 13.7M branded searches compared to Google Workspace’s 2M, and held a 60.3% Share of Search versus Google Workspace’s 8.7%. ## Cite this page Brandwave. "Google Workspace vs Microsoft 365: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/google-workspace-vs-microsoft-365 This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-workspace-vs-microsoft-365. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.