---
title: "Google Veo vs HeyGen: Which is searched more?"
description: "Is Google Veo or HeyGen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI video generators set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/google-veo-vs-heygen"
publisher: "Brandwave"
---

# Google Veo vs HeyGen: Which is searched more?

Is Google Veo or HeyGen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI video generators set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Google Veo and HeyGen
- **Competitive set**: AI video generators
- **Market**: Global
- **Month measured**: Sep 2026
- **Google Veo Share of Search**: 11.3%
- **HeyGen Share of Search**: 25.6%

## Is Google Veo or HeyGen more popular in search?

- In September 2026, HeyGen had more branded searches than Google Veo among AI video generators worldwide. HeyGen had about 2 million branded searches, while Google Veo had 879,000. HeyGen made up 25.6% of all AI video generator searches we track, and Google Veo accounted for 11.3%.
- HeyGen was ahead of Google Veo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google Veo’s share of searches among AI video generators worldwide moved from 21.1% to 11.3%, and its estimated monthly branded searches moved from 1.7M to 879K.
- Across the 12 months ending September 2026, HeyGen’s share of searches among AI video generators worldwide moved from 26.6% to 25.6%, and its estimated monthly branded searches moved from 2.2M to 2M.

## How did search popularity change for AI video generators worldwide in September 2026?

- In September 2026, Adobe Firefly overtook Google Veo to rank 3rd among AI video generators worldwide, with 12.8% of the searches.
- In September 2026, HeyGen gained share of searches among AI video generators worldwide, from 23.5% to 25.6%.
- In September 2026, Google Veo lost share of searches among AI video generators worldwide, from 12.7% to 11.3%.

## Month by month

| Month | Google Veo estimated searches | Google Veo Share of Search | Google Veo rank | HeyGen estimated searches | HeyGen Share of Search | HeyGen rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.7M | 21.1% | 3 | 2.2M | 26.6% | 1 |
| Nov 2025 | 1.4M | 18.5% | 3 | 2.3M | 29.6% | 1 |
| Dec 2025 | 1.2M | 11.8% | 3 | 2.2M | 22% | 2 |
| Jan 2026 | 1.2M | 10.4% | 3 | 2.6M | 22.3% | 2 |
| Feb 2026 | 1M | 10.8% | 3 | 2.5M | 26.7% | 2 |
| Mar 2026 | 1.1M | 10.8% | 3 | 2.5M | 25.7% | 2 |
| Apr 2026 | 924K | 9.8% | 6 | 2.5M | 27% | 1 |
| May 2026 | 980K | 9% | 5 | 2.5M | 22.9% | 2 |
| Jun 2026 | 992K | 11.6% | 4 | 2M | 23.7% | 2 |
| Jul 2026 | 1.5M | 14.9% | 3 | 2M | 20.3% | 2 |
| Aug 2026 | 1.1M | 12.7% | 3 | 2M | 23.5% | 2 |
| Sep 2026 | 879K | 11.3% | 4 | 2M | 25.6% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Google Veo’s and HeyGen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Google Veo**: Measured on the search terms “google veo”, “veo 3” and “veo ai”, summed into one figure.
- **HeyGen**: Measured on the search terms “heygen” and “heygen ai”, summed into one figure.

- [Google Veo profile](/demand/global-en/brands/google-veo)
- [HeyGen profile](/demand/global-en/brands/heygen)
- [All AI video generators worldwide](/demand/global-en/categories/ai-video-generators): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Google Veo or HeyGen more popular in search?

In September 2026, HeyGen had more branded searches than Google Veo among AI video generators worldwide. HeyGen had about 2 million branded searches, while Google Veo had 879,000. HeyGen made up 25.6% of all AI video generator searches we track, and Google Veo accounted for 11.3%.

## Cite this page

Brandwave. "Google Veo vs HeyGen: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/google-veo-vs-heygen

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-veo-vs-heygen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.