--- title: "Google Vault vs Smarsh: Which is searched more?" description: "Is Google Vault or Smarsh more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Email archiving platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/google-vault-vs-smarsh" publisher: "Brandwave" --- # Google Vault vs Smarsh: Which is searched more? Is Google Vault or Smarsh more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Email archiving platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Google Vault and Smarsh - **Competitive set**: Email archiving platforms - **Market**: Global - **Month measured**: Sep 2026 - **Google Vault Share of Search**: 9.1% - **Smarsh Share of Search**: 3.3% ## Is Google Vault or Smarsh more popular in search? - In September 2026, Google Vault had more branded searches than Smarsh among email archiving platforms worldwide. Google Vault had about 27,100 branded searches, while Smarsh had 9,900. Google Vault made up 9.1% of all email archiving platform searches we track, and Smarsh accounted for 3.3%. - Google Vault was ahead of Smarsh in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Google Vault’s share of searches among email archiving platforms worldwide moved from 7.6% to 9.1%, and its estimated monthly branded searches moved from 22.2K to 27.1K. - Across the 12 months ending September 2026, Smarsh’s share of searches among email archiving platforms worldwide moved from 4.2% to 3.3%, and its estimated monthly branded searches moved from 12.1K to 9.9K. ## Top email archiving platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Google Vault was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Smarsh was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Google Vault was listed before Smarsh in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mimecast | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Microsoft Purview | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Proofpoint | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Google Vault | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Barracuda | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Smarsh | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Global Relay | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about email archiving platforms - Asked ChatGPT "Which email archiving platform should I use?": 1. Microsoft Purview, 2. Mimecast, 3. Proofpoint, 4. Barracuda, 5. Google Vault - Asked ChatGPT "What are the best email archiving platforms?": 1. Microsoft Purview, 2. Google Vault, 3. Proofpoint, 4. Mimecast, 5. Barracuda, 6. Smarsh - Asked ChatGPT "What's the best email archiving platform for business compliance?": 1. Microsoft Purview, 2. Mimecast, 3. Proofpoint, 4. Smarsh, 5. Google Vault - Searched Google, AI Overview "email archiving platform": 1. Mimecast - Searched Google, AI Overview "best email archiving": 1. Mimecast, 2. Proofpoint, 3. Barracuda, 4. Google Vault Not named in any answer: Global Relay. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for email archiving platforms worldwide in September 2026? - In September 2026, Google Vault gained share of searches among email archiving platforms worldwide, from 8.5% to 9.1%. - Smarsh’s share of searches among email archiving platforms worldwide has lost ground for 3 months in a row, from 4% to 3.3% in September 2026. ## Month by month | Month | Google Vault estimated searches | Google Vault Share of Search | Google Vault rank | Smarsh estimated searches | Smarsh Share of Search | Smarsh rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 7.6% | 4 | 12.1K | 4.2% | 7 | | Nov 2025 | 22.2K | 8.5% | 4 | 9.9K | 3.8% | 7 | | Dec 2025 | 22.2K | 9.2% | 4 | 9.9K | 4.1% | 7 | | Jan 2026 | 22.2K | 7.7% | 4 | 9.9K | 3.4% | 7 | | Feb 2026 | 22.2K | 8.4% | 4 | 9.9K | 3.8% | 7 | | Mar 2026 | 27.1K | 8.5% | 4 | 12.1K | 3.8% | 7 | | Apr 2026 | 27.1K | 9.5% | 4 | 9.9K | 3.5% | 7 | | May 2026 | 27.1K | 10% | 4 | 9.9K | 3.7% | 7 | | Jun 2026 | 22.2K | 7.4% | 4 | 12.1K | 4% | 7 | | Jul 2026 | 22.2K | 8.6% | 4 | 9.9K | 3.8% | 7 | | Aug 2026 | 22.2K | 8.5% | 4 | 9.9K | 3.8% | 7 | | Sep 2026 | 27.1K | 9.1% | 4 | 9.9K | 3.3% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Google Vault’s and Smarsh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Google Vault**: Measured on the search term “google vault”. - **Smarsh**: Measured on the search term “smarsh”. - [Google Vault profile](/demand/global-en/brands/google-vault) - [Smarsh profile](/demand/global-en/brands/smarsh) - [All email archiving platforms worldwide](/demand/global-en/categories/email-archiving-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Google Vault or Smarsh more popular in search? In September 2026, Google Vault had more branded searches than Smarsh among email archiving platforms worldwide. Google Vault had about 27,100 branded searches, while Smarsh had 9,900. Google Vault made up 9.1% of all email archiving platform searches we track, and Smarsh accounted for 3.3%. ## Cite this page Brandwave. "Google Vault vs Smarsh: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/google-vault-vs-smarsh This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/google-vault-vs-smarsh. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.